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CEO Branding
CEO Branding advances our understanding of the importance and impact that CEOs have on companies. In recent years, there has been a growing body of interdisciplinary literature on this powerful aspect of branding, and Fetscherin has invited a leading panel of international scholars and practitioners to contribute original chapters in their area of expertise. The book introduces the concept of the CEO as a brand, and outlines the "4Ps" of this branding mix – the CEO (person), personality, prestige (reputation), and performance. It discusses the CEO branding process, and demonstrates the many ways in which this ‘human brand’ affects the company in financial terms (such as performance, pr...
Herbicides Chemistry
Volume 3: Conveniently gathering up-to-date information on herbicides' chemistry, degradation, and mode of action in one source, this reference discusses glyphosatc and the traits that have made it so successful ... investigates the adsorption of polycyclic alkanoic acids' ester into targeted plants ... documents sulfonylureas' selectivity, environmental compatibility, groundwater safety, and low use rate ... explains metribuzin's combination with other herbicides to increase weed control for soybeans, potatoes, and tomatoes ... and examines alachlor and metolachlor for controlling annual grasses, broadleaf weeds, yellow nutscdge in corn, soybeans, and many other crops. Extensively referenced and illustrated, Herbicides, Volume 3 is an outstanding reference for soil scientists, agronomists, microbiologists, biochemists, agricultural chemists, botanists, environmental scientists, and plant nutritionists and pathologists.
Forty-niners 'round the Horn
Drawing upon more than one hundred unpublished diaries, Schultz profiles the individuals who embarked on these journeys and demonstrates how markedly the gold rush voyages differed from general commercial trading and whaling ventures."--BOOK JACKET.
Fundamentals of Weed Science
Fundamentals of Weed Science provides an introduction to the basic principles of weed science for undergraduate courses. It discusses several aspects of weed biology and control, and traces the history of herbicide development. The book begins with an introduction to weeds, covering their definition, characteristics, harmful aspects, and the cost of weed control. This is followed chapters on weed classification, the uses of weeds, weed biology, weed ecology, allelopathy, the significance of plant competition, weed management and control methods, and biological weed control. Later chapters deal with herbicidesthe most important weed control tools and the ones with the greatest potential for untoward effects. Students of weed science must understand herbicides and the factors governing their use as well as the potential for misuse. These chapters discuss chemical weed control, the properties and uses of herbicides, factors affecting herbicide performance, herbicide application, herbicide formulation, ecological impact of herbicides, pesticide registration and legislation, weed management systems, and the future of weed science.
Weed-Crop Competition
For the past 20 years, the first edition of this text has been widely cited as authoritative academic reference. The latest edition continues the tradition set by the original book, and covers weed science research that has been published since 1980. This book aims to reduce the instance of research duplication—saving scientists and supporting institutions time and money. Not only does the second edition of Weed Crop Competition review, summarize, and combine current research; it critiques the research as well. This text has the potential to accelerate advancements in weed crop competition, which remains an important factor that affects crop yields. Scientists in foreign countries where ac...
Mechanisms of Plant Growth and Improved Productivity Modern Approaches
Discusses the mechanisms of plant productivity and the factors limiting net photosynthesis, describing techniques to isolate, characterize and manipulate specific plant genes in order to enhance productivity. The uptake of carbon and the practical aspects of plant nutrition are discussed.
Practical Biochemistry for Colleges
This book presents a selection of tried and trusted laboratory experiments in the field of biochemistry. The experiments are described in detail and can be used directly or in a modified form. They are grouped according to a broad range of biochemical disciplines which allows those responsible for arranging practical classes to select experiments to complement any given biochemistry course. Suggestions are made for further work in more advanced classes. As well as the practical method the experiments are accompanied by background information, discussion of results, references for further study and illustrations.
