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Carbon Nanotube
  • Language: en
  • Pages: 169

Carbon Nanotube

This book consists of carbon nanotube emerging as key role in nano technology. the book is a unique now-a-days for the understanding of new discovery and recent trend. The book has tried to establish corelation as well as coordination in each chapter. It has also tendency to draw the attention towards nano world and nanoparticle ie a strange world for the requirement. finally it leads to provide a new prediction which seeks a new scope for constructive and research work.

Indian Industrial Development and Globalisation
  • Language: en
  • Pages: 910

Indian Industrial Development and Globalisation

Surinder Kumar Goyal, b. 1933, Indian industrial economist; papers presented at the National Conference on Industrial Development and Economic Policy Issues, held at New Delhi during 27-28 June 2008.

Room Service Mafias
  • Language: en
  • Pages: 387

Room Service Mafias

This book is written based on food beverage and restaurant business in general. What people go through in their daily work life and their work experiences. What sacrifices they have to go through just to put the food on the table for the family. Restaurant people put incredible hours to get the job done. They work tirelessly day and night sacrificing their family time. They work on all holidays where as others rejoice with their families. I wrote this story to open people’s eyes to look in these people’s hard life and appreciate and acknowledge the reality of these people’s lives and have compassion. The restaurant industry gives people so much and receives so little. In this book you not only will take a close look at restaurant business but also you will have a chance to learn few restaurant management techniques as well. 

Progress in Clinical Neurosciences, Volume 22
  • Language: en
  • Pages: 338

Progress in Clinical Neurosciences, Volume 22

This volume of Progress in Clinical Neurosciences comprises review articles on various aspects of movement disorders and cerebrovascular diseases in Neurology, and vascular surgery and neuro-oncology in Neurosurgery. Besides these, there are chapters on the Consumer Protection Act, normal pressure hydro-cephalus and miscellaneous topics. The authors of these chapters are well recognized for their work and the exhaustive review of the literature contained in the chapters will benefit not only postgraduate students but will also update the knowledge of practising clinicians.

Lions 322E District Directory
  • Language: en
  • Pages: 350

Lions 322E District Directory

Print Edition of Lions District 322E Directory for the year 2016-17 is released by District Governor Lion Anupam Singhania. This Digital Edition is replica of the same, to enable portability of the book through Mobile Phones. It also saves plenty of Paper and saves Trees.

Plant, Soil and Microbes in Tropical Ecosystems
  • Language: en
  • Pages: 397

Plant, Soil and Microbes in Tropical Ecosystems

This book describes the multitude of interactions between plant, soil, and micro-organisms. It emphasizes on how growth and development in plants, starting from seed germination, is heavily influenced by the soil type. It describes the interactions established by plants with soil and inhabitant microbial community. The chapters describe how plants selectively promote certain microorganisms in the rhizospheric ecozone to derive multifarious benefits such as nutrient acquisition and protection from diseases. The diversity of these rhizospheric microbes and their interactions with plants largely depend on plant genotype, soils attributes, and several abiotic and biotic factors. Most of the stud...

Re-visiting the Rhizosphere Eco-system for Agricultural Sustainability
  • Language: en
  • Pages: 543

Re-visiting the Rhizosphere Eco-system for Agricultural Sustainability

The present book entitled, “Re-visiting the Rhizosphere Eco-system for Agricultural Sustainability” written by experts in the field, provides a comprehensive and consolidated state-of art overview of various aspects of rhizosphere biology, ecology and functioning. The role of rhizosphere microbial diversity in enhancing plant health and plant-microbe beneficial symbioses is discussed. Main topics include the diversity of plant-associated microbes in the rhizosphere, below-ground communication among the plant, soil, insects and microbes, rhizosphere ecosystem functioning, rhizosphere engineering, recruitment of microorganisms in the rhizosphere, mycorrhizal fungal symbiosis, positive inte...

The Handbook of Sex Differences Volume I Basic Biology
  • Language: en
  • Pages: 1091

The Handbook of Sex Differences Volume I Basic Biology

The Handbook of Sex Differences is a four-volume reference work assembled and written to assess sex differences in human traits (although findings regarding other species are also included). Based on the authors’ highly influential 2008 book Sex Differences, these volumes highlight important new research findings from the last decade and a half alongside earlier findings. Conclusions reached by meta-analyses are also included. In this, the work’s first volume, findings from thousands of studies are summarized regarding basic biology. Results having to do with sex ratios at birth and traits involving a wide range of bodily features are reported along with numerous complex aspects of bioch...

The Science of Digital Marketing
  • Language: en
  • Pages: 219

The Science of Digital Marketing

'The Science of Digital Marketing' explains the What, How, Why, Where & Who of Digital Marketing in the most comprehensive way. The book has 4 major sections, which talk about 4 major pillars of Digital Marketing in today's world: 1. Search Engine Marketing (Google Ads); 2. Social Media Marketing (Facebook Ads); 3. Search Engine Optimization (SEO); and 4. Marketing Automation. Each of these sections give a detailed account of important aspects of these channels. The book provides an in-depth analysis of different factors and parameters that come together to run a successful Digital Marketing campaign. It talks about the working principles and the importance of each of these channels, their campaign structure, audience targeting, budget and bidding strategy, different campaign objectives and ad format supported by them, and so on. The Science of Digital Marketing is an interactive book full of visual images, infographics, tables and illustrations. This should make the read all the more fun while delivering the desired learning in the most accurate form. Happy Learning!

SOCIOLOGICAL AND CULTURAL ASPECTS OF MEDIA AND COMMUNICATIONS
  • Language: en
  • Pages: 296

SOCIOLOGICAL AND CULTURAL ASPECTS OF MEDIA AND COMMUNICATIONS

Mass media play a significant role in shaping public perceptions on a variety of important issues, both through the information that is dispensed through them and through the interpretations they place upon this information. They also play a large role in shaping modern culture, by selecting and portraying a particular set of beliefs, values, and traditions (an entire way of life), as reality. That is, by portraying a certain interpretation of reality, they shape reality to be more in line with that interpretation. Mass communication is “the process by which a person, group of people or large organization creates a message and transmits it through some type of medium to a large, anonymous,...