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PRINCIPLES OF MARKETING, SECOND EDITION
The book, designed for the undergraduate and postgraduate courses of commerce, arts and management offered at various universities including the University of Delhi helps students understanding the basics of marketing, which is the fundamental activity for every business these days. An effort has been made to present the information in the most simplified manner so that each and every student should be able to grasp the concepts easily. The book thoroughly covers a wide range of topics and issues, such as, the concept, nature, importance, limitations and evolution of marketing. The concept of marketing-mix, marketing environment, consumer buying behaviour, market segmentation, product, price...
Arithmetic for Competitive Examinations
The Book Contains A Huge Accumulation Of Objective Type Questions With Their Solutions By Short-Cut Methods. The Book Covers Topics Like Numbers, Decimal, Fractions, Gcm & Lcm, Square Root And Café Root, Percentage Average, Ratio And Proportion, Interest, Discount, Profit & Loss, Time, Work And Wages, Time And Distance, Area & Volume, Unitary Method & Chain Ruel Etc.
Advertising and Violence
Advertising and Violence identifies and analyzes the important issues related to violence in advertising and its overall effects on society. The book is based on a widely cited special issue of the Journal of Advertising and includes eight new chapters that expand the book's coverage.
A Text Book of Differential Equations
An Integral Part Of College Mathematics, Finds Application In Diverse Areas Of Science And Enginnering. This Book Covers The Subject Of Ordinary And Partial Differential Equations In Detail. There Are Ninteeen Chapters And Eight Appendices Covering Diverse Topics Including Numerical Solution Of First Order Equations, Existence Theorem, Solution In Series, Detailed Study Of Partial Differential Equations Of Second Order Etc. This Book Fully Covers The Latest Requirement Of Graduage And Postgraduate Courses.
Translational Research in Environmental and Occupational Stress
Cutting edge technologies can propel a simple finding in basic science to a concept that can be of immense value to the society. While applying novel techniques to unravel the mysteries of biological processes, an offshoot of applied branch emerged. This field, which is now widely referred to as Translational Research utilizes basic science findings and translates these findings into innovative concepts for the benefit of mankind. This branch of science has evolved into a multidisciplinary juggernaut encompassing all known fields of science as varied as biomedicine, environment, law, economics, sociology, etc. With the ever increasing interest in this branch and the dreams and aspirations that this field can bring, basic science researchers are now taking a bold step into this new realm, merging different fields of knowledge to come up with novel inventions. This book "Translational research in environmental and occupational stress" provides and insight into the research that led to discoveries, inventions and development of novel technologies which will have a tremendous impact on the future of mankind.
Advertising and Personal Selling
An authentic, simple and crisp presentation of the subject matter.; Various concepts have been explained in a lucid, pragmatic and student friendly language.; Covers the detailed syllabus of Delhi University for the students of B. Com. (H) III year.; Each paragraph is distinctly numbered and starts with relevant background of the subject.; Previous years questions have been given in the appendix for reference.
Securing Transactions and Payment Systems for M-Commerce
Mobile commerce, or M-commerce, is booming as many utilize their mobile devices to complete transactions ranging from personal shopping to managing and organizing business operations. The emergence of new technologies such as money sharing and transactional applications have revolutionized the way we do business. Wholeheartedly adopted by both the business world and consumers, mobile commerce has taken its seat at the head of the mobile app economy. Securing Transactions and Payment Systems for M-Commerce seeks to present, analyze, and illustrate the challenges and rewards of developing and producing mobile commerce applications. It will also review the integral role M-commerce plays in global business. As consumers’ perceptions are taken into account, the authors approach this burgeoning topic from all perspectives. This reference publication is a valuable resource for programmers, technology and content developers, students and instructors in the field of ICT, business professionals, and mobile app developers.
MANAGEMENT, THIRD EDITION
This comprehensive text providing clear insight into the principles and practices of management with real-life examples and cases, now in its third edition, updates and revise chapters in lights of recent advances in the area. It discusses whole gamut of management beginning from its introduction, evolution, communication to the latest powerful and necessary tools such as QMS and Six Sigma, which are used to drive quality improvement in a company. KEY FEATURES • Case studies at the end of each chapter with related thought-provoking discussion questions. • Clearly labelled, self-explanatory diagrams and tables to support concept. • Review Questions, Chapter Summary, Glossary and List of Abbreviations. WHAT IS NEW TO THIS EDITION • Introduces strategies and issues of Corporate Respect and Corporate Social Responsibilities. • Incorporates a new chapter on ‘Six Sigma’ and revised chapters on Management and Society, TQM and QMS. • Includes several new case studies to give hands-on experience and professional orientation to the students. TARGET AUDIENCE • BBA/MBA • B.Com/M.Com
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