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Traditional Chinese Medicine—Professionalization and Integration in Hong Kong
Chinese medicine has a rich history that has only been made more complex by its integration with “Western” biomedicine. Legitimization of Chinese medicine in biomedicine-dominated health systems, such as that in Hong Kong, has posed significant issues. This anthology of articles explores relevant social issues related to various Chinese medicine treatments, including acupuncture and medicinal oils, as well as insight into practitioner licensing and public perception. Each chapter tackles a topic related to the complicated process of legitimizing knowledge and power within a specific social and historical context. Written by professors and researchers with extensive knowledge of Chinese m...
Mapping the New African Diaspora in China
When one thinks of African diasporas, it is likely that their mind will automatically drift to locations such as Europe and America. But how much is known about the African diaspora in East Asia and, in particular, within China, where race is such a politically sensitive topic? Based on multi-sited ethnographic research in China and Nigeria, Mapping the New African Diaspora in China explores a new wave of African migration to South China in the context of the expansion of Sino/African trade relations and the global circulation of racial knowledge. Indeed, grassroots perspectives of China/Africa trade relations are foregrounded through the examination of daily interactions between Africans an...
Social Inclusion: Theoretical Development and Cross-cultural Measurements
Social inclusion is a key outcome measure for health intervention and social services initiatives. However, there is currently no universal global measure of social inclusion with proven validity and reliability. This prevents accurate cross-cultural comparisons of the impact of social services and policy changes. To fi ll this void, the authors describe the theory and development of the Social and Community Opportunities Pro le (SCOPE) developed in the United Kingdom as a measure of social inclusion. The SCOPE has since been translated and applied in Hong Kong, Poland, and Brazil with proven success in providing empirical evidence of social inclusion among the general public, persons with m...
Handbook of Research on International Advertising
'Almost 50 of the leading researchers, teachers and thought leaders have come together to brilliantly cover the complex and evolving field of international advertising research. From culture to methodologies to the newest in digital approaches, international advertising research has never gotten as compete coverage as found in this one volume.' – Don E. Schultz, Northwestern University, US 'An excellent book for international marketing scholars and advertising executives that focuses on the complexity of making advertising decisions in a global world. The contributors identify how international advertising perspectives are being transformed by such changes as the emergence of social media,...
Advertising to Children in China
China has the largest child population in the world. This book provides answers to various questions and draws conclusions about Chinese children as a market and its implications for advertisers and marketers, parents, policy makers and social groups.
Bringing the Soul Back to Marketing
The "soul" centers our activities and inspirations. The body of marketing changes shape rapidly; however, we should not lose sight of its "soul". This volume focuses on preserving the "soul" of marketing in a data-driven world where technology has proliferated amidst a myriad of global challenges. Featuring papers presented at the 2023 Academy of Marketing Science World Marketing Congress held in Canterbury, UK, this book explores ideas, theories and practices to tackle global and economic challenges in marketing and emphasize marketing's contribution to business and society at large, further strengthening the academic community. Founded in 1971, the Academy of Marketing Science is an intern...
Discourses of Cultural China in the Globalizing Age
The essays in Discourses of Cultural China in the Globalizing Age examine the discourses of Cultural China from a glocalization perspective, and attempt to understand contemporary Cultural China by recording, describing and explaining its current discourses. The book also analyses how the interpretation of Cultural China is connected with its past and how its discourses are reconstructed with those of other cultures in the age of accelerated globalization. The chapters here provide fresh empirical data and thought-provoking assessments of current discursive patterns in the Greater China region. This book is the second title in the Studying Multicultural Discourses series, which promotes a new, multiculturalist orientation in discourse studies. Discourses of Cultural China in the Globalizing Age is ideal for students, researchers, and scholars who would like to know more about the discursive practice and changes in one of the fastest-growing regions in the world.
The Evolving Landscape of Media and Communication in Hong Kong
Over the last twenty years Hong Kong society has witnessed dramatic change, and nowhere is this better reflected than in the realm of media and communications. Across the fields of journalism, public relations and advertising, we can see the changing trends in terms of audience consumption and interaction. From technological developments to the shift in audience participation, the expectations and functions of these professions have been greatly altered. While many of these changes are occurring worldwide, within Hong Kong the processes of change have been further complicated by recent social and political events. Through a selection of essays by field experts, this volume explores the evolution of media itself as well as the complex causes underlying these developments. It identifies not only the difficulties and opportunities for media professionals today, but also the evolving role of the audience.
