Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
Public Relations and Strategic Communication
The goal of Public Relations and Strategic Communication is to bring public relations and communication theories to life. Public relations is a hugely diverse profession in terms of its functions, publics and stakeholders. However, it is the multi-faceted nature of the profession that has resulted in it becoming an essential part of organisations in a range of industries. Advanced skills in relationship management, communication and reputation management are required in every organisation and have become even more important with the rapid evolution of digital technologies such as social media. Public Relations and Strategic Communication aims to educate readers about this ever-changing lands...
Living the work
Written as a collaborative between children, families, teachers, school leaders, scholars, and community organisation representatives, this book has given everyone involved a platform to express his or her individual voice. Chapters center on authors' lived experiences and the book is grounded in promoting social justice and equity.
Reaffirming Rehabilitation
Reaffirming Rehabilitation, 2nd Edition, brings fresh insights to one of the core works of criminal justice literature. This groundbreaking work analyzes the rehabilitative ideal within the American correctional system and discusses its relationship to and conflict with political ideologies. Many researchers and policymakers rejected the value of rehabilitation after Robert Martinson's proclamation that "nothing works." Cullen and Gilbert's book helped stem the tide of negativism that engulfed the U.S. correctional system in the years that followed the popularization of the "nothing works" doctrine. Now Cullen traces the social impact on U.S. corrections policy. This new edition is appropriate as a textbook in corrections courses and as recommended reading in related courses. It also serves as a resource for researchers and policymakers working in the field of corrections.
The Attention Economy and How Media Works
This book offers a considered voice on the advertising chaos that colours our rapidly changing media environment in a world of fake news, fast facts and seriously depleted attention stamina. Rather than simply herald disruption, Karen Nelson-Field starts an intelligent conversation on what it will take for businesses to win in an attention economy, the advertising myths we need to leave behind and the scientific evidence we can use to navigate a complex advertising and media ecosystem. This book makes sense of viewability standards, coverage and clutter; it talks about the real quality behind a qCPM and takes a deep dive into the relationship between attention and sales. It explains the stark reality of human attention processing in advertising. Readers will learn how to maximise a viewer’s divided attention by leveraging specific media attributes and using attention-grabbing creative triggers. Nelson-Field asks you to pay attention to a disrupted advertising future without panic, but rather with a keen eye on the things that brand owners can learn to control.
Conservation Research, Policy and Practice
Discover how conservation can be made more effective through strengthening links between science research, policy and practice. This title is also available as Open Access on Cambridge Core.
A to Z of Computer Scientists, Updated Edition
Praise for the previous edition: "Entries are written with enough clarity and simplicity to appeal to general audiences. The additional readings that end each profile give excellent pointers for more detailed information...Recommended."—Choice "This well-written collection of biographies of the most important contributors to the computer world...is a valuable resource for those interested in the men and women who were instrumental in making the world we live in today. This is a recommended purchase for reference collections."—American Reference Books Annual "...this one is recommended for high-school, public, and undergraduate libraries."—Booklist The significant role that the computer...
The SAGE Handbook of Social Media Marketing
Social media marketing has become indispensable for marketers who utilize social media to achieve marketing objectives ranging from customer care to advertising to commerce. This Handbook explores the foundations and methodologies in analysing the important aspects of social media for organisations and consumers. It investigates critical areas concerning communities, culture, communication and content, and considers social media sales. This Handbook brings together the critical factors in social media marketing as the essential reference set for researchers in this area of continued growth. It is essential reading for postgraduate students, researchers, and practitioners in a range of disciplines exploring the area. Part 1: Foundations of Social Media Marketing Part 2: Methodologies and Theories in Social Media Part 3: Channels and Platforms in Social Media Part 4: Tools, Tactics, and Techniques in Social Media Marketing Part 5: Management and Metrics in Social Media Part 6: Ethical Issues in Social Media
Tomato
Gardening book on heirloom tomatoes in Australia. Detailed instructions on how to organically grow tomatoes. The history of heirloom tomatoes in Australia. More than 220 cultivars described with photos of each. Extensive recipe section with instructions of how to select, prepare and cook heirloom tomatoes.
