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Transmedia Brand Storytelling
This book presents new global research on transmedia storytelling as a form of brand communication. It explores the theoretical underpinnings of transmedia storytelling and its practical application through survey and interview data from creatives, marketing, advertising and public relations practitioners. The final section analyzes contemporary campaigns from various countries and proposes a Transmedia Brand Storytelling Model for Practice, based on primary and secondary research data. The book aims to better understand and communicate the real-world opportunities and barriers to producing transmedia brand storytelling campaigns for practitioners.
Encyclopedia of Computer Science and Technology
Presents an illustrated A-Z encyclopedia containing approximately 600 entries on computer and technology related topics.
Public Relations and Strategic Communication
The goal of Public Relations and Strategic Communication is to bring public relations and communication theories to life. Public relations is a hugely diverse profession in terms of its functions, publics and stakeholders. However, it is the multi-faceted nature of the profession that has resulted in it becoming an essential part of organisations in a range of industries. Advanced skills in relationship management, communication and reputation management are required in every organisation and have become even more important with the rapid evolution of digital technologies such as social media. Public Relations and Strategic Communication aims to educate readers about this ever-changing lands...
Medical Directory
A listing of medical practitioners registered with the General Medical Council. Includes England, Scotland, Wales, and Northern Ireland. Data includes name, address, degrees, colleges, appointment, memberships, and publications. Also contains information on United Kingdom hospitals, NHS trusts, and boards of health.
The SAGE Handbook of Social Media Marketing
Social media marketing has become indispensable for marketers who utilize social media to achieve marketing objectives ranging from customer care to advertising to commerce. This Handbook explores the foundations and methodologies in analysing the important aspects of social media for organisations and consumers. It investigates critical areas concerning communities, culture, communication and content, and considers social media sales. This Handbook brings together the critical factors in social media marketing as the essential reference set for researchers in this area of continued growth. It is essential reading for postgraduate students, researchers, and practitioners in a range of disciplines exploring the area. Part 1: Foundations of Social Media Marketing Part 2: Methodologies and Theories in Social Media Part 3: Channels and Platforms in Social Media Part 4: Tools, Tactics, and Techniques in Social Media Marketing Part 5: Management and Metrics in Social Media Part 6: Ethical Issues in Social Media
Reaffirming Rehabilitation
Reaffirming Rehabilitation, 2nd Edition, brings fresh insights to one of the core works of criminal justice literature. This groundbreaking work analyzes the rehabilitative ideal within the American correctional system and discusses its relationship to and conflict with political ideologies. Many researchers and policymakers rejected the value of rehabilitation after Robert Martinson's proclamation that "nothing works." Cullen and Gilbert's book helped stem the tide of negativism that engulfed the U.S. correctional system in the years that followed the popularization of the "nothing works" doctrine. Now Cullen traces the social impact on U.S. corrections policy. This new edition is appropriate as a textbook in corrections courses and as recommended reading in related courses. It also serves as a resource for researchers and policymakers working in the field of corrections.
