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Public Relations and Strategic Communication
The goal of Public Relations and Strategic Communication is to bring public relations and communication theories to life. Public relations is a hugely diverse profession in terms of its functions, publics and stakeholders. However, it is the multi-faceted nature of the profession that has resulted in it becoming an essential part of organisations in a range of industries. Advanced skills in relationship management, communication and reputation management are required in every organisation and have become even more important with the rapid evolution of digital technologies such as social media. Public Relations and Strategic Communication aims to educate readers about this ever-changing lands...
Reaffirming Rehabilitation
Reaffirming Rehabilitation, 2nd Edition, brings fresh insights to one of the core works of criminal justice literature. This groundbreaking work analyzes the rehabilitative ideal within the American correctional system and discusses its relationship to and conflict with political ideologies. Many researchers and policymakers rejected the value of rehabilitation after Robert Martinson's proclamation that "nothing works." Cullen and Gilbert's book helped stem the tide of negativism that engulfed the U.S. correctional system in the years that followed the popularization of the "nothing works" doctrine. Now Cullen traces the social impact on U.S. corrections policy. This new edition is appropriate as a textbook in corrections courses and as recommended reading in related courses. It also serves as a resource for researchers and policymakers working in the field of corrections.
The Attention Economy and How Media Works
This book offers a considered voice on the advertising chaos that colours our rapidly changing media environment in a world of fake news, fast facts and seriously depleted attention stamina. Rather than simply herald disruption, Karen Nelson-Field starts an intelligent conversation on what it will take for businesses to win in an attention economy, the advertising myths we need to leave behind and the scientific evidence we can use to navigate a complex advertising and media ecosystem. This book makes sense of viewability standards, coverage and clutter; it talks about the real quality behind a qCPM and takes a deep dive into the relationship between attention and sales. It explains the stark reality of human attention processing in advertising. Readers will learn how to maximise a viewer’s divided attention by leveraging specific media attributes and using attention-grabbing creative triggers. Nelson-Field asks you to pay attention to a disrupted advertising future without panic, but rather with a keen eye on the things that brand owners can learn to control.
Digital Sociologies
This handbook offers a much-needed overview of the rapidly growing field of digital sociology. Rooted in a critical understanding of inequality as foundational to digital sociology, it connects digital media technologies to traditional areas of study in sociology, such as labor, culture, education, race, class, and gender. It covers a wide variety of topics, including web analytics, wearable technologies, social media analysis, and digital labor. The result is a benchmark volume that places the digital squarely at the forefront of contemporary investigations of the social.
The SAGE Handbook of Social Media Marketing
This Handbook explores the foundations and methodologies in analysing the important aspects of social media for organisations and consumers. It investigates critical areas concerning communities, culture, communication and content, and considers social media sales.
Conservation Research, Policy and Practice
Discover how conservation can be made more effective through strengthening links between science research, policy and practice. This title is also available as Open Access on Cambridge Core.
Silent Scream
Four college activists believed they were making a statement, fighting to preserve the environment by burning down a new apartment complex. But they didn't realize that someone was watching in this "intense" and "unforgettable" New York Times bestseller (James Patterson). "A blackmailer hides in plain sight, using people's secrets for personal gain, and when this criminal sets his sights on the four young arsonists, he begins his most deadly game yet. Firefighter David Hunter is devastated when he's too late to save a teenage girl from a Minneapolis fire. Authorities soon discover that it was a case of arson and homicide detective Olivia Sutherland and her partner Kane are assigned to the case. David and Olivia shared a night of passion some time ago, and sparks fly when they are drawn to one another again. But just as they begin to revisit that fateful night and address the events that tore them apart, David and Olivia are forced to pursue the blackmailer, whose horrific plans threaten to destroy those closest to them."
Tomato
Gardening book on heirloom tomatoes in Australia. Detailed instructions on how to organically grow tomatoes. The history of heirloom tomatoes in Australia. More than 220 cultivars described with photos of each. Extensive recipe section with instructions of how to select, prepare and cook heirloom tomatoes.
New Media and Public Relations
From Web sites to wikis, from podcasts to blogs, Internet-based communication technologies are changing the way today's public relations campaigns are conceived and carried out. New Media and Public Relations charts this exciting new territory with real-life case studies that explore some of the ways new media practices challenge and expand conventional thinking in public relations. This comprehensive new volume charts the leading edge of public relations research, drawing on insights from both scholars and practitioners to question outdated models, discuss emerging trends, and provide numerous examples of how organizations navigate the uncertainties of building mediated relationships. Global in scope and exploratory in nature, New Media and Public Relations is an indispensable reference for contemporary research and practice in the field, and essential reading for undergraduate and graduate students in public relations and mediated communication.
