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Feminist Animal and Multispecies Studies: Critical Perspectives on Food and Eating
This book develops critical feminist animal and multispecies studies across various societal and environmental contexts. The chapters discuss timely questions broadly related to food and eating, stemming from connections drawn between critical animal studies, feminist theory, and multispecies studies. The themes explored include trans-inclusive ecofeminism, decolonial perspectives to veganism, links between the critique of ableism and animal exploitation, alternatives to dominant Western masculinities invested in meat consumption, and the politics of sex and purity in factory farming. The book explores responses to interlinked forms of exploitation by focusing on sites such as sanctuaries, educational institutions, social media, and animal advocacy.
Curating Culture
Print magazines were the original niche medium, creating communities long before the internet allowed audiences to find specialized content and interact with like-minded readers. Consumer magazines provided information, inspiration, empathy and advocacy for readers with specific goals and concerns. The targeted advertising business model of magazines was an early precursor of contemporary algorithms and metrics behind social media marketing. The cultural niches 20th century consumer magazines created and covered were powerful social influences on a wide variety of readers, from farmers to feminists, and covered everything from big ideas to political ideologies. With missions to serve specifi...
Consumer Voice
This book proposes a new type of consumer called a voicing consumer, or a voicesumer. This type of consumer is shaping our markets and marketing interactions with the advent of social networking sites in the digital markets. Described by the author as "real establishment of market democracy," consumer voice is gaining more importance in today's world, especially with the changes in communication technologies in markets. In defining the equalizing and democratic relationship between ordinary consumers and corporations, or any other regular company, the book highlights recent transformative experiences and cases in consumption cultures and consumer behaviors. Current theory discusses new types of consumer complaint behaviors, such as consumer activism and boycott, but this book fills a void by defining how these changes have created a new type of consumer. This new conceptualization of consumer behavior will advance scholarship for consumer behavior, psychology and marketing researchers.
Contained Empowerment and the Liminal Nature of Feminisms and Activisms
Contained Empowerment and the Liminal Nature of Feminisms and Activisms examines the processes by which activist successes are limited and outlines a theoretical framing of the liminal and temporal limits to social justice efforts as “contained empowerment.” With a focused lens on the third wave and contemporary forms of feminism, the author investigates feminist activity from the early 1990s through responses and reactions to the overturning of Roe v. Wade in 2022 and contrasts these efforts with anti-feminist, white supremacist, and other structural normalizing efforts designed to limit and repress women's, gendered, and reproductive rights. This book includes analyses of celebrity activism, girl power, transnational feminist NGOs, digital feminisms, and the feminist mimicry applied by practitioners of neo-liberal and anti-feminism. Victoria A. Newsom concludes that the contained nature of feminist empowerment illustrates how activists must engage directly with intersectional challenges and address the multiplicities of structural oppressions in order to breach containment.
Digital Transnationalism
The first book in English on Chinese-language media in Australia, Digital Transnationalism explores the challenges, opportunities and development of this sector against the backdrop of China’s rise, its soft power agenda, and renewed hostility between China and the global West. Situated in the Australian context, this study nevertheless is essential to understand the complex and evolving nature of Chinese-language digital media, and the role they play in fostering digital transnationalism among first-generation Chinese migrants across the globe.
Effectiveness of Influencer Marketing
Influencers are defined as independent opinion leaders on social media networks who influence the attitudes of their followers through blogs, tweets and the use of other social media. As a result, influencer marketing has become an integral part of brands' marketing strategies. This book has the overarching goal to examine the impact of influencer marketing on consumer behavior and the resulting business success. The first empirical project explicitly examines the question of which influencer characteristics should be considered in the selection process in order to increase different campaign metrics along the consumer decision journey. Campaign data from several brands is used for the project and is extended with survey data from a large-scale consumer survey. The second empirical project examines how the influencer marketing channel, compared to other firm and consumer activities, affects consumer interest and firm performance. The project uses historical data from one of Europe's largest specialized online retailers and analyzes it in a time series model.
Contested Tourism Commodities
This book discusses tourism niches as contested commodities that have grown and become part of the tourist setting in many destinations. Over time, they develop organically, and, in some cases, underground before they explode into the mainstream, and, more often than not, cause controversy. The text traces the roots of different tourism trends, using examples from both industry and existing studies, revealing the importance of understanding their key drivers, dynamics and impacts. It is in managers’ interest to monitor such trends and tourist pursuits as they cross over because they hold the potential to influence new markets, as destinations diversify their tourist offering. This volume e...
Emerging Business Trends and Management Practices
This book explores the dramatic changes that have occurred in the business environment due in part to the phenomenal impact on societies and economies around the globe that resulted from the COVID-19 pandemic. It presents emerging trends, strategies, management practices, opportunities, and challenges faced by business leaders, managers, and administrators. The volume touches on myriad issues, including the effects of lockdowns and restrictions, psychosocial effects of COVID-19 in the workplace, maintaining work-life balance, entrepreneurship during the pandemic, supply chain management, new communication and management strategies, consumer behavior, Zoom fatigue, changes in the health insurance industry, and more. The topics and concepts addressed in on the impact of pandemic will provide insight for academicians, entrepreneurs, and those in business, marketing, and psychology.
The Routledge Handbook of Discourse Analysis
The Routledge Handbook of Discourse Analysis covers the major approaches to discourse analysis from critical discourse analysis to multimodal discourse analysis and their applications in key educational and institutional settings. The handbook is divided into eight sections: Approaches to Discourse Analysis, Gender, Race and Sexualities, Narrativity and Discourse, Genre and Register, Spoken Discourse, Social Media and Online Discourse, Educational Applications and Institutional Applications. The chapters are written by a wide range of contributors from around the world, each a leading researcher in their respective field. With a focus on the application of discourse analysis to real-life pro...
