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The Voice of Business
In 1933, John W. Hill opened the New York office of what would become the most important public relations agency in history: Hill & Knowlton, Inc. By 1959, the combined sales of its clients_which included Procter & Gamble, Texaco, Gillette, and Avco Manufacturing as well as the steel, tobacco, and aviation industries' trade associations_amounted to 10 percent of the gross national product. The Voice of Business chronicles Hill & Knowlton's influence on American public discourse in the years following World War II. Guided by its founder's conservative ideals, Hill & Knowlton developed a twofold mission: to influence public discussion about issues important to its clients and to educate Americ...
Public Relations and Religion in American History
Winner of The American Journalism Historians Association Book of the Year Award, 2015 This study of American public relations history traces evangelicalism to corporate public relations via reform and the church-based temperance movement. It encompasses a leading evangelical of the Second Great Awakening, Rev. Charles Grandison Finney, and some of his predecessors; early reformers at Oberlin College, where Finney spent the second half of his life; leaders of the Woman’s Christian Temperance Union and the Anti-Saloon League of America; and twentieth-century public relations pioneer Ivy Ledbetter Lee, whose work reflecting religious and business evangelism has not yet been examined. Observat...
The Leading Man
American presidents and Hollywood have interacted since the 1920s. This relationship has made our entertainment more political and our political leadership more aligned with the world of movies and movie stars. In The Leading Man, Burton W. Peretti explores the development of the cinematic presidential image. He sets the scene in chapter 1 to show us how the chief executive, beginning with George Washington, was positioned to assume the mantle of cultural leading man. As an early star figure in the young republic, the president served as a symbol of national survival and wish fulfillment. The president, as head of government and head of state, had the potential to portray a powerful and char...
Sleep Donation
'Sleep Donation has a dreamlike beauty while remaining ominous and off-kilter. Parts of it gave me nightmares' Stephen King An epidemic of insomnia has left America crippled with exhaustion. Thankfully the Slumber Corps agency provides a lifeline, transfusing sleep to sufferers from healthy volunteers. Recruitment manager Trish Edgewater, whose sister Dori was one of the first victims of the disaster, has spent the last seven years enlisting new donors. But when she meets the mysterious Donor Y and Baby A – whose sleep can be universally accepted – her faith in the organisation and in her own motives begins to unravel. Fully illustrated and featuring a brand-new 'Nightmare Appendix', thi...
The Public Relations Handbook
The Public Relations Handbook, Fifth Edition provides an engaging overview and in-depth exploration of a dynamic and ever evolving industry. The diverse chapters are united by a set of student friendly features throughout, including clear chapter aims, analytical discussion questions, and key further reading. Featuring wide ranging contributions from key figures in the PR profession, the new edition presents a new chapter on public relations and activism, alongside discussion of key critical themes in public relations research and exploratory case studies on public relations practices in relation to a variety of different institutions, including The Bank of Scotland, Queen Margaret Universit...
Public Relations and Neoliberalism
The promise of prosperity: transplanting the 'new realities' -- Communicating the 'practical faith ': the historical neoliberal and PR nexus -- 'We need a new narrative': neoliberalism and PR language practice -- Happiness, plastic truth, and the story of climate -- 'Borderlands': PR and the broken moorings of language -- Airborne: PR, plasticity and pandemic politics.
Encyclopedia of Public Relations
When initially published in 2005, the two-volume Encyclopedia of Public Relations was the first and most authoritative compilation of the subject. It remains the sole reference source for any library serving patrons in business, communication, and journalism as it explores the evolution of the field with examples describing the events, changing practices, and key figures who developed and expanded the profession. Reader’s Guide topics include Crisis Communications & Management, Cyberspace, Ethics, Global Public Relations, Groups, History, Jargon, Management, Media, News, Organizations, Relations, Reports, Research, and Theories & Models. Led by renowned editor Robert L. Heath, with advisor...
Pathways to Public Relations
Over the centuries, scholars have studied how individuals, institutions and groups have used various rhetorical stances to persuade others to pay attention to, believe in, and adopt a course of action. The emergence of public relations as an identifiable and discrete occupation in the early 20th century led scholars to describe this new iteration of persuasion as a unique, more systematized, and technical form of wielding influence, resulting in an overemphasis on practice, frequently couched within an American historical context. This volume responds to such approaches by expanding the framework for understanding public relations history, investigating broad, conceptual questions concerning the ways in which public relations rose as a practice and a field within different cultures and countries at different times in history. With its unique cultural and contextual emphasis, Pathways to Public Relations shifts the paradigm of public relations history away from traditional methodologies and assumptions, and provides a new and unique entry point into this complicated arena.
Proving Ground
"The Appalachian Mountains attracted an endless stream of visitors in the twentieth century, each bearing visions of the realm that they would encounter on high. The name "Appalachia" became shorthand for a series of moral and economic calculations and pop culture references. Well before large numbers of tourists took to the mountains in the latter half of the century, however, networks of missionaries, sociologists, folklorists, doctors, artists, and conservationists made Appalachia their primary site for fieldwork. Proving Ground studies a collection of these professionals in transit to show that the travelers' tales were the foundation of powerful forms of insider knowledge. The visitors ...
Rhetorical and Critical Approaches to Public Relations II
This volume illustrates the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the crucial guidelines and philosophical underpinnings of public relations, and it uses a rhetorical lens to give practitioners a clear sense of how their PR campaigns make a contribution to the organizational bottom line.
