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Evidence-based Dementia Practice
The era of therapeutic nihilism in dementia has ended, with the emergence of agents for symptomatic treatment, those that delay the course of the disease or prevent the onset of dementia, and new methods to manage symptoms. With the expansion of therapies, there is a clear danger of being overwhelmed by the volume of data. This book is designed to collect this information, distil what is relevant and reliable, and present it in a format that is useful to clinicians who manage and treat people with dementia. The book is designed to bring together the latest, best and practical evidence on all aspects of management, from diagnosis and therapy to social and ethical considerations. The editors are all dynamic clinicians involved in the care of patients with dementia and the evaluation of therapies. Two of the editors are the leaders of the Cochrane Collaboration for the examination of therapies for dementia. There are no other books that take such a practical and problem-oriented or approach to the diagnosis and management of dementia. Furthermore none but this can be described as truely evidence-based.
Breaking Up America
This book is about the way the advertising industry has been fragmenting America and what that may mean for the media and society. The advertiser's aim has been to package individuals, or groups of people, in ways that make them useful targets. But the ad industry's vision of America is one of a fractured population of self-indulgent, suspicious individuals who reach out only to people like themselves, and the ads it creates both reflect and promote this view. Combining shrewd analysis of contemporary practices with a historical perspective, Turow traces the momentous shift that began in the mid-1970s when advertisers rejected mass marketing in favor of ever more aggressive target marketing....
A Companion to Media Studies
A Companion to Media Studies is a comprehensive collection that brings together new writings by an international team to provide an overview of the theories and methodologies that have produced this most interdisciplinary of fields. Tackles a variety of central concepts and controversies, organized into six areas of study: foundations, production, media content, media audiences, effects, and futures Provides an accessible point of entry into this expansive and interdisciplinary field Includes the writings of renowned media scholars, including McQuail, Schiller, Gallagher, Wartella, and Bryant Now available in paperback for the course market.
Dementias
This volume provides a comprehensive understanding of the biology of dementias, including information on advancements in the way these disorders are perceived and studied. From earlier assumptions that cognitive deficits were simply age related, this handbook progresses into complex discussions of the diseases that affect the cortex of the human brain. Clinicians will find extensive diagnostic and research perspectives on a variety of interesting topics, including neuropathology, physiopathology, biology, clinics, and imaging information on all, or most, of the dementing disorders currently known. In addition, chapters devoted to legal and ethical issues give practitioners and health care wo...
Paranoid Schizophrenia My Label, My Life:
When I was diagnosed Paranoid Schizophrenic it I felt as though a lightning bolt had struck me. It shattered my world. I was put into a mental asylum. I was labeled. I was shunned. My friends fell away. I was walled by a screen of prejudice and fear from the general public. Was this to be a life sentence? Was there a way to escape from the straitjacket of serious mental illness? This is my story, the story of how I learned to survive. Is it success? You be the judge.
Marketing Management
This book is appropriate as a core textbook for Marketing Management in Post Graduate programmes including MBA. The text provides right from the basics in Marketing to Analysis and Application of Strategic Tools in Marketing Management. CORE FEATURESStructure : Six parts with 20 chaptersObjective: Make the readers to understand marketing theory & concepts and prepare them as tomorrow's marketing managers, academicians etc.,Style: Simple and lucid style to understand theory and concepts with live corporate examples.Focus: As core text book to post graduate students-MBA, M Com, M A, M Tech etc.Delighting Features (Value Addition)V Each part underlies a specific objective.v Each chapter starts ...
Marketing to Generation X
As so-called baby boomers age, there has arisen a new generation to be categorized, characterized, analyzed, stereotyped, written about, targeted, and advertised and sold to. And apparently none of this can happen without first tagging it with a label. The name that seems to have stuck so far is "Generation X," taken from Douglas Coupland's 1991 novel. If nothing else, though, that label suggests an unknown quantity and emphasizes the fact that the most recent generation to come of age is more diverse and fragmented than any before. Undaunted, Ritchie, a past senior vice-president at advertising powerhouse McCann-Erickson and now responsible for media buying for General Motors, argues that marketers and advertisers have ignored differences between "X-er's" and "boomers," which they must now face up to or risk losing this newly dominant market. Traits belonging to this group worth noting, suggests Ritchie, are its diversity, fascination with interactivity, resistance to obvious or patronizing marketing appeals, uncertain future, and general resentfulness of the attention the previous generation received.
Inside the Soul of a New Generation
Generation X. Busters. The Lost Generation. The Fatherless Generation. These are the catchphrases used to describe that elusive and mysterious generation of 46 million Americans born between 1965 and 1980. More than that, these are our children, our neighbors, our friends, and fellow employees. Tim Celek and Deiter Zander have learned through years of experience that to win this generation of young people, you have to fight harder for credibility, and you have to love harder to overcome their pasts. But they have also found that reaching them is well worth the effort. Inside the Soul of a New Generation offers a fascinating, inside look at the unique forces that shape this misunderstood generation and shows how pastors, parents, and Baby Boomers of every stripe can minister to their spiritual needs. From practical ways to reach out to Busters and build powerful, Buster-friendly churches, to creating a vital community and empowering Busters for leadership, Celek and Zander show that this generation is not only reachable, but has the potential to effect positive changes both in the church and in the world.
Decisions and Orders of the National Labor Relations Board
Decisions and Orders of the National Labor Relations Board, Volume 359, September 28, 2012, Through July 16, 2013
An Ovarian Cancer Companion
"Ovarian cancer: its mere mention is shrouded in fear and mystery.... Draped in a cloak of anonymity, ovarian cancer is often called `the disease that whispers.' Diane Sims Roth, herself an ovarian cancer survivor, joins almost one hundred women with their personal anecdotes of their experience with ovarian cancer. Invaluable information is included: symptoms, treatment and prognosis, descriptions of risk factors, diagnostic procedures, drug therapies, radiology, and surgical procedures."
