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True Stories
Journalism in the twentieth century was marked by the rise of literary journalism. Sims traces more than a century of its history, examining the cultural connections, competing journalistic schools of thought, and innovative writers that have given literary journalism its power. Seminal exmples of the genre provide ample context and background for the study of this style of journalism.
The Southern Press
The Southern journalist was more likely to be a Romantic and an intellectual. The region's journalism was personal, colorful, and steeped in the classics. This title suggests that the South's journalism struck a literary pose closer to the older English press than to the democratic penny press or bourgeois magazines of the urban North.
American Photojournalism
The traditional approach to studying American photojournalism explains the what and who of photojournalism -- what events and developments occurred, what notable images were taken, and who took them. Without neglecting those concerns, American Photojournalism emphasizes the why.
Strategic Communication
Strategic Communication deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing, evaluating and implementing a communication strategy. This book links strategic communication campaign planning to medium and long-term business activity and to how organisations deal with issues. This thoroughly revised third edition includes: New international cases and professional exercises that will enable students to work through the cases and apply theory to real-life situations; New discussion questions on important aspects of campaign planning; Chapter exercises that encourage students to think more broadly about communication strategy and work through the particular aspects of a strategy; In Theory panels that highlight key theories and demonstrate important links between theory and practice Accessible and comprehensive, this is an essential text for students of professional communication and professionals transitioning into the field of Strategic Communication.
Ethics in Public Relations
"This is an intelligent book about serious issues in public relations: accountability, responsibility, transparency, loyalty, truthtelling, and fairness. It should be required reading in boardrooms, in PR classrooms, and at the Pentagon." - Jay Black, Editor, Journal of Mass Media Ethics "Ethics in Public Relations fills an important need at a time when the credibility of public relations (and some public relations practitioners and public relations firms) is under attack. In a manner that is never preachy or dogmatic, Fitzpatrick and Bronstein have put together a series of essays that have application across the public relations spectrum. They are sure to be informative and instructive both...
The Conservative Resurgence and the Press
Consumers of American media find themselves in a news world that has shifted toward more conservative reporting. This book takes a measured, historical view of the shift, addressing factors that include the greater skill with which conservatives have used the media, the media’s gradual trend toward conservatism, the role of religion, and the effects of media conglomeration. The book makes the case that the media have managed to not only enable today’s conservative resurgence but also ignore, largely, the consequences of that change for the American people.
Corporate Communication
The chief communication officer at a Fortune 500 multinational corporation today faces the challenges of a rapidly changing global economy, a revolution in communications channels fueled by the Internet, and a substantially transformed understanding of what a 21st-century corporation stands for. This book provides an accessible framework for describing these forces and the specific communication challenges that they have thrown at the global corporation. The text reviews the evolution of society's response to the development of the modern company and the corporate communication practices that grew up in response to it, as well as examining the impact of globalization, Web 2.0 and the network...
The Coming of the Frontier Press
Western expansion and journalism have had a symbiotic relationship. By examining this relationship along its entire timeline, this book argues that newspapers played a crucial role in pushing aside both wildlife and Native Americans to make room for the settlers who would become their readers.
Watergate's Legacy and the Press
The result of painstaking research and scholarship, Watergate's Legacy and the Press is ultimately a tribute to the irrepressible investigative impulse in American journalism and the crucial public service provided by investigative reporters. --Book Jacket.
Journalism and Truth
Looking at how journalism has changed over time, this book explores how the long-standing and untrustworthy conventions developed. It examines why reliable standards of objectivity and accuracy are critical not just to a free press but to the democratic society it informs and serves. It offers an account of how journalism and truth work.
