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Topics examined include not just the personal eating habits of kings, queens, and nobles but also those of the peasants, monks, and other social groups not generally considered in medieval food studies."--BOOK JACKET.
Since 1969, Philip Kotler's marketing text books have been read as the marketing gospel, as he has provided incisive and valuable advice on how to create, win and dominate markets. In KOTLER ON MARKETING, he has combined the expertise of his bestselling textbooks and world renowned seminars into this practical all-in-one book, covering everything there is to know about marketing. In a clear, straightforward style, Kotler covers every area of marketing from assessing what customers want and need in order to build brand equity, to creating loyal long-term customers. For business executives everywhere, KOTLER ON MARKETING will become the outstanding work in the field. The secret of Kotler's success is in the readability, clarity, logic and precision of his prose, which derives from his vigorous scientific training in economics, mathematics and the behavioural sciences. Each point and chapter is plotted sequentially to build, block by block, on the strategic foundation and tactical superstructure of the book.
Neuropsychology has become a very important aspect for neurologists in clinical practice as well as in research. Being a specialized field in psychology, its long history is based on different historical developments in brain science and clinical neurology. In this volume, we want to show how present concepts of neuropsychology originated and were established by outlining the most important developments since the end of the 19th century. The articles of this book that cover topics such as aphasia, amnesia and dementia show a great multicultural influence due to an editorship and authorship that spans all developmental initiatives in Europe, Asia, and America. This book gives a better understanding of the development of higher brain function studies and is an interesting read for neurologists, psychiatrists, psychologists, neurosurgeons, historians, and anyone else interested in the history of neuropsychology.
Agatona Gillera's description of Transbaikalia in Siberia provides a unique perspective on life in this remote region. A captivating read for anyone interested in the area's history. This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
In making her new home in Poland in 1989, Applebaum had to cook with ingredients that were local, fresh, and available. She learned how to make food that was, if not exactly traditional, in the Polish spirit. The national rebirth of Poland in the last two decades has meant the rebirth of its cuisine, and the authors have modernized many of its dishes, without losing any of the centuries-old flavors. Collects ninety Polish recipes, including roasted winter vegetables, stewed beef rolls with kasha, pork loin stuffed with prunes, and fruit pierogi.
Here are nearly 100 recipes for such classic Polish favorites as "Beer Soup with Cream and Cottage Cheese," "Roast Beef Roll with Mushrooms," "Roast Pork with Caraway Polish Style," and "Old Polish Royal Mazurek." The recipes are interwoven with a briefly outlined history of Polish culinary customs. Short essays cover subjects like Polish hospitality, holiday traditions, even the exalted status of the mushroom. The recipes are traditional family fare.
A significant crop in our global society, rice is a staple food product for over half of the world’s population. New technologies are being researched and utilized for increasing the overall production of strong rice crops throughout the world. This book focuses on the new areas of research on the most recent biotechnological and molecular techniques to aid in this endeavor. The researchers who have contributed to this compendium are international leaders in their respective fields. The original research included in the volume is strengthened through the addition of surveys, reviews, success stories, and other aspects that impact the global agricultural industry.
Richard Florida outlines how certain cities succeed in attracting members of the 'creative class' - the key economic growth asset - and argues that, in order to prosper, cities must harness this creative potential.