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Return on Engagement
In the world of web design, if one wants to create a successful web site, one needs an effective content strategy. Return on Engagement shows web designers and developers how to implement an effective content strategy and how to stay ahead in the rapidly changing industry of web design. It presents best practices in terms of web design through a marketing function: content strategy, SEO, social media marketing, and success measurement to help web designers implement a strategy that ensures success for the site they are building. Return on Engagement shows web designers and developers how to not just design an aesthetically pleasing, functional website. This book shows those professionals how...
Civic Apps Competition Handbook
Organize a Civic Apps Competition (CAC) in your city. This practical guide provides best practices for each phase of the process, based largely on the authors’ firsthand experience planning and managing Apps for Metro Chicago (A4MC). You’ll learn everything from setting goals and creating a budget to running the competition and measuring the outcome. CACs provide software programmers with platforms for building effective apps, using open government data as a way to foster community involvement and make government more transparent. This handbook helps you address serious questions about the process and shows you what’s required for making your competition successful. Gain insights from ...
Dancers as Diplomats
Clare Croft chronicles the role of dance and dancers in American cultural diplomacy, telling the story of how tours sponsored by the US State Department shaped and sometimes re-imagined ideas of America in unexpected, often sensational circumstances.
Effin' Birds
Have you ever looked a bird dead in the eye and wondered what it was thinking? With Effin’ Birds, the most eagerly anticipated new volume in the noble avocation of bird identification, you can venture into nature with confidence. This farcical field guide will help you identify over 200 birds, but more importantly, for the first time in history, it will also help you understand what these birds are thinking: The vainglorious grebe is acutely aware of its own magnificence. The hipster pelican thinks the world is a shitbarge. The overbearing heron wishes you better luck next time, fucknuts. The counsellor swallow wants you to maybe try not being a dickhead... and many, many more. Alongside beautiful, scientifically accurate illustrations and a whole lot of swearing is incisive commentary on modern life and the world we, as humans, must navigate. Or maybe it’s just some pictures of effin’ birds, okay?
From Russia with Code
While Russian computer scientists are notorious for their interference in the 2016 US presidential election, they are ubiquitous on Wall Street and coveted by international IT firms and often perceive themselves as the present manifestation of the past glory of Soviet scientific prowess. Drawing on over three hundred in-depth interviews, the contributors to From Russia with Code trace the practices, education, careers, networks, migrations, and lives of Russian IT professionals at home and abroad, showing how they function as key figures in the tense political and ideological environment of technological innovation in post-Soviet Russia. Among other topics, they analyze coders' creation of b...
Return on Engagement
In the world of web design, if one wants to create a successful web site, one needs an effective content strategy. Return on Engagement shows web designers and developers how to implement an effective content strategy and how to stay ahead in the rapidly changing industry of web design. It presents best practices in terms of web design through a marketing function: content strategy, SEO, social media marketing, and success measurement to help web designers implement a strategy that ensures success for the site they are building. Return on Engagement shows web designers and developers how to not just design an aesthetically pleasing, functional website. This book shows those professionals how...
Food and Wine Pairing
Food and Wine Pairing: A Sensory Experience provides a series of discussion and exercises ranging from identifying basic wine characteristics, including visual, aroma, taste (acid, sweetness, oak, tannin, body, etc.), palate mapping (acid, sweet, sour, bitter, and tannin), basic food characteristics and anchors of each (sweet, sour, bitter, saltiness, fattiness, body, etc). It presents how these characteristics contrast and complement each other. By helping culinary professionals develop the skills necessary to identifying the key elements in food or wine that will directly impact its matching based on contrast or similarities, they will then be able to predict excellent food and wine pairings.
Civic Apps Competition Handbook
Organize a Civic Apps Competition (CAC) in your city. This practical guide provides best practices for each phase of the process, based largely on the authors’ firsthand experience planning and managing Apps for Metro Chicago (A4MC). You’ll learn everything from setting goals and creating a budget to running the competition and measuring the outcome. CACs provide software programmers with platforms for building effective apps, using open government data as a way to foster community involvement and make government more transparent. This handbook helps you address serious questions about the process and shows you what’s required for making your competition successful. Gain insights from ...
Dr. J
“A terrific memoir by a man worthy of one.” — Sports Illustrated An honest, unflinching self-portrait of the basketball legend whose classy public image as a superstar and a gentleman masked his personal failings and painful losses, which he describes here—from his own point of view—for the very first time. For most of his life, Julius Erving has been two men in one. There is Julius, the bright, inquisitive son of a Long Island domestic worker who has always wanted to be respected for more than just his athletic ability, and there is Dr. J, the cool, acrobatic showman whose flamboyant dunks sent him to the Hall of Fame and turned the act of jamming a basketball through a hoop into ...
Thrivability
The book sets out to challenge the ‘breakdown thinking’ that focuses only on defensive reactions to the economic, social, political, and environmental crises and catastrophes we face.
