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Intentional Marketing
User-friendly, cost-conscious, and filled with examples from libraries of all types, Intentional Marketing: A Practical Guide for Librarians helps you maximize the return on your marketing investment (ROMI) by showing ways to combine marketing theory with in-house data, creating a global strategy that will drive all of your library marketing. This book includes: Discussions of marketing theory and how a global approach makes marketing easier, more effective, and less expensive Step-by-step guides to help define what you are marketing, why you are marketing it, and to whom Ways to identify everyone who affects funding, and how to turn them into stakeholders Ways to increase staff and stakehol...
Developing a Residency Program
Library residency programs can be a great opportunity for early-career librarians to learn on-the-job-skills, determine their interests in librarianship, and develop a valuable career network. Likewise, such programs benefit the profession, the hosting organizations, and other organizational stakeholders. Developing a Residency Program: A Practical Guide for Librarians draws together scholarly literature, best practices, and the experiences of the authors and their contributors to provide practical advice about how to develop and manage a library residency program. The first two chapters of this book offer a brief overview of library residency programs and illustrate the benefits that such p...
Teaching First-Year College Students
The “first-year experience” is an emerging hot topic in academic libraries, and many librarians who work with first-year students are interested in best practices for engaging and retaining them. Professional discussion and interest groups, conferences, and vendor-sponsored awards for librarians working with first-year students are popping up left and right. A critical aspect of libraries in the first-year experience is effective information literacy instruction for first-year students. Research shows that, despite growing up in a world rife with technology and information, students entering college rarely bring with them the conceptual understandings and critical habits of thinking need...
Genealogy and the Librarian
Covering trends, issues and case studies, this collection presents 34 new essays by library professionals actively engaged in helping patrons with genealogy research across the United States. Topics include strategies for finding military and court records, mapping family migration and settlement, creating and accessing local digital services, and developing materials and instruction for patrons. Forewordist D. Joshua Taylor, host of Genealogy Roadshow and president of the New York Genealogical and Biographical Society, notes: "The increasing popularity of the topic requires that any librarian who encounters genealogical customers remain on the forefront of new developments in the field."
Serving LGBTQ Teens
There are few places an LGBTQ teen can turn for help – searching the internet at home leaves a potentially discoverable trail, teachers may condemn youth who seek their help, and certainly, in many cases, a teen’s parents are not an option. While there have been advancements in acceptance of the LGBTQ population, there is still a firm stronghold on discrimination and teens still face the fear of potential alienation. This leaves one of the only safe places for a teen to find information and, and indeed, find themselves in the context of the world – at the library. Serving LGBTQ Teens offers the librarian a practical guide to library service to LGBTQ teens – from collection development, understanding terminology, dealing with censorship issues, programming and outreach, readers’ advisory, and even to creating welcoming displays, librarians will find the tools they need to offer exceptional services for LGBTQ teens.
STEM Programming for All Ages
STEM! You’ve probably heard of it by now: Science, Technology, Engineering, and Math. STEM programming took the library world by storm in 2013, and is still going strong today. Don’t let this trendy programming theme fool you, though - STEM skills are more than just a fad; they are essential. With the constant evolution in both our communities and in technology, libraries will need to make sure they stay STEM-literate in the face of these changes, so they can help their communities thrive. This book will show new and exciting examples of how libraries are implementing STEM education. You’ll also learn how to start or improve your own STEM programming with little or no budget, even if y...
Writing Effectively in Print and on the Web
The written word is our primary tool for communication – with colleagues, administrators, stakeholders, and users. Poor use of words can lead to misunderstandings and inefficiencies. Writing effectively will help you be a stronger colleague, manager, and librarian. In this book, you will learn how to: Define your audience and your primary messages Simplify your writing so that it is succinct and understandable Structure your written content so that it is most usable and accessible to your audience Approach different forms of writing in a way that is most effective to getting your message across Establish a voice and tone that reflects the identity of your organization and yourself as a professional The book covers writing for both print and Web-based publications and is aimed at all types of libraries.
Teen Fandom and Geek Programming
Fandom and geek programming has exploded in libraries in recent years. From anime-themed library lock-in events, cosplay contests, and video game tournaments, to an annual Harry Potter Yule Ball, libraries have embraced their inner geek and are hosting a wide variety of fandom programs. For those librarians who have no idea about the importance of Doctor Who, or the Star Trek vs.Star Wars debate, planning for such programming can seem daunting. Teen Fandom and Geek Programming: A Practical Guide for Librarians covers major fandom and program themes, as well as real-world event, club, and program ideas to help librarians provide this type of programming to their communities. Specifically, detailed coverage is provided for: Major fandoms, including superheroes, anime, Harry Potter, Dr. Who, Sherlock, and video game fandoms including MMOGs, Nintendo, and RPGs Fandom clubs Fanfiction programming Cosplay programming STEM programming through fandoms (graphic design and art; video editing and design; 3D printing) Large-scale geek events Promoting inclusivity through geek programming Use the tips and how-to knowledge in this practical guide to get more teens into your library!
Creating a Tween Collection
Specialized collections for tweens, or middle schoolers, are relatively new and becoming increasingly popular. This Practical Guide gives librarians everything they need to create such a collection. Beginning with a brief description of the early adolescent brain and developmental stages, and a history of youth and teen services in libraries, Creating a Tween Collection provides a solid foundation on which librarians can build support for such a collection. In addition, librarians will be given specific criteria for what constitutes “tween literature,” guidelines for forming parameters that will work for their community, and suggestions for using reviews and other sources in selecting ap...
Creating a Learning Commons
Creating a Learning Commons: A Practical Guide for Librarians provides experienced and detailed research-based guidance for academic librarians and other professionals charged with creating a learning commons. Readers can follow the entire process of developing a library learning commons design and implementation plan from inception to post-occupancy planning and assessment. This practical guide is designed to help librarians develop sound strategies for navigating the challenging issues that often emerge in launching a dynamic and collaborative new library learning commons space within a university or college setting. Lampert and Meyers-Martin provide a practical guide, complete with examples and photos of award-winning learning commons designs. This book will help dedicated professionals identify best practices within today’s existing learning commons settings and get up to speed on how to best approach developing their own library’s new and innovative learning spaces.
