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Fashion Forecasting
Everyone in the fashion business needs to develop an essential survival skill: how to interpret the intelligence provided by the fashion forecasting industry, to anticipate and respond to emerging trends. Lavishly illustrated in full colour throughout, with clear and relevant explanations of the processes involved, Fashion Forecasting is for fashion students and young professionals who already have acquired some fashion knowledge and skills. The authors interviewed the key players within this exciting industry and provide here fascinating insights into the dynamic contemporary fashion forecasting world and the varied creative roles within it - from intelligence gatherers to project consultants. The book covers how a trend is sourced, anticipated and developed, and also explores the interaction with marketing and brand development.
Fashion Design
Shows how the design process can be successfully applied to satisfy market needs and trends Fashion design seems to be a glamorous mystery for which only the fortunate few have sufficient talent to succeed. In reality, commercially successful results can be achieved if the right processes are followed in the early design process. Fashion Design sets out basic principles and exercises in order to make fashion design a logical process, providing a framework from which they can expand your skills steadily. Fashion Design, 2nd Edition: Shows how the design process can be successfully applied to satisfy market needs and trends Has a problem solving approach, with practical design projects and portfolio exercises to encourage readers to develop their innovation, experimentation and versatility Pays special attention to computer-aided design (CAD) and employment opportunities, including an overview of what is involved in studying and becoming a designer in the contemporary fashion industry.
Fashion Source Book
This comprehensive source book sets out over 1750 working drawings of garments, accessories and their details, which can be used for reference while designing. Each drawing, which may be a historical, classical, ethnic or inspirational example, is correctly named and fully described in the extensive glossary, thus providing the visual information that is lacking from fashion dictionaries. In addition, a range of useful fashion poses is provided for women, men and children (from birth to teenage) with instructions on how these may be developed by readers and used as templates for their own illustrations. All the illustrations are copyright-free, enabling readers to use and adapt as they wish. All the illustrations have been redrawn traditionally then subjected to contemporary computer graphics techniques with a view to clearly communicating shape and detail. As much ‘fabric representation’ as possible has been illustrated, on relevant garments, to give an authentic feel and a variety of complex patterns, prints and textures employed using computer graphics tools.
Illustrating Fashion
In clear and easy-to-follow steps, this highly effective textbook sets out everything that students need to know to produce competent and visually exciting illustrations. It is suitable both for class use and self-teaching, and shows how to create lively fashion illustrations of men, women and children. Examples of the media available and different drawing techniques are presented in a student-friendly form, with detailed explanations of how to represent fabrics, create and use templates and stencils, and make specification and working drawings. The presentation in this new edition has been updated throughout, using modern software techniques, the resource drawings now have a more contemporary look, and coloured illustrations are included for the first time.
The Design Student's Handbook
What is design? What are the main design disciplines, and how do they interrelate? How does design theory and context help you improve your studio work? What do you need to know by the end of your course to get a good career? What can you do to become a knowledgeable designer and improve your skills so that you stand out from the crowd? Whether you are already studying design, thinking about choosing a course, or are well on your way to finding your first job, this essential and uniquely comprehensive book will introduce you to the world of design and support you throughout your studies and on into the industry. Key features Develops your core skills and supports you in making the most of yo...
Computer-Aided Pattern Design and Product Development
The use of computers has opened up remarkable opportunities for innovative design, improved productivity, and greater efficiency in the use of materials. Uniquely, this book focuses on the practical use of computers for clothing pattern design and product development. Readers are introduced to the various computer systems which are suitable for the industry, the principles and techniques of pattern design applied to computer systems are explained, and readers are shown how product data management can be used in clothing product development.
Metric Pattern Cutting for Children's Wear and Babywear
This fourth edition of Metric Pattern Cutting for Children’s Wear and Babywear remains the standard text book but has three majorimprovements. First, the sections have been re-organised to reflect changes in producing and marketing children’s clothes. Today’s popularity of easy-fitting styles and knitted fabrics means that basic ‘flat’ pattern cutting is used to construct the majority of children’s wear and babywear and this type of cutting is therefore emphasised in this new edition. Shaped blocks and garments, cut to fit the body form, are still included, and are placed in chapters covering some school uniform garments or more expensive fashion or formal clothes. The book now c...
Fashion Marketing
‘Clothing that is not purchased or worn is not fashion’ (to paraphrase Armani) Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion. For the designer starting up in business, this book offers a guide to the major decisions that will enable you to fulfil your creative potential and be a financial success: What are the major trends we should be monitoring?; How should we set our prices?; What is the most effective way to get our message across about the new product range?; Which colour-wash will be the most popular with buyers? Marketing is now a firmly established element of most fashion and clothing courses. Fashion Marketing is written to ...
Fashion Design Process
Welcome to "Fashion Design Process," authored by Dr. Sukhvir Singh, Professor and Associate Dean of the Faculty of Fashion and Design at SGT University, Gurgaon, and Mr. Amar Mithapalli, Head of the Department of Fashion Design at Avantika University, Ujjain. We are thrilled to present this book as a comprehensive guide to the intricate and captivating world of fashion design. Fashion design is more than just creating beautiful garments; it is a dynamic and iterative process that requires creativity, technical skill, and a deep understanding of market trends and consumer preferences. In this book, we aim to demystify the design process, providing readers with a roadmap to navigate the comple...
Metric Pattern Cutting for Women's Wear
Metric Pattern Cutting for Women’s Wear, first published in 1975, provides a straightforward introductory book for students beginning courses in flat pattern cutting. This fifth edition continues to offer an introduction to the principles of pattern cutting, with a range of good basic blocks and examples of their application to garments. New for this edition is the inclusion of colour to help students recognize the different sections of the book and to enhance the garment illustrations? Colour illustrations also offer a new dimension to the updated material on computer-aided design and the CAD chapter now provides students with a clear guide to the technology. The size charts have been revised to reflect the changes in body sizing, the co-ordination with European size charts and to the way that clothes are now marketed to different sectors. The great expansion of casual wear has led to the growth of 'flat cutting' with no darting, and the section devoted to this type of cutting has been further expanded. This best-selling textbook with its tried-and-tested presentation of authoritative text and clear diagrams remains the essential purchase for students of fashion and design.
