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The Accidental Library Marketer
"The Accidental Library Marketer fills a need for library professionals and paraprofessionals who find themselves in an awkward position: They need to promote their libraries and services in the age of the internet, but they've never been taught how to do it effectively. This results-oriented A-to-Z guide by Kathy Dempsey--long-time editor of the Marketing Library Services newsletter--reveals the missing link between the everyday promotion librarians actually do and the "real marketing" that's guaranteed to assure funding, excite users, and build stronger community relationships. Combining real-life examples, expert advice, and checklists in a reader-friendly style, The Accidental Library Marketer is the complete how-to resource for successful library marketing and promotion."--Cover.
Shed Or You're Dead
In this insightful book, Kathy B Dempsey inspires us to shed whatever is holding us back from living a full and passionate life. Her 31 unconventional strategies like, "Be Psychotic!" "Hallucinate!" and "Eat two crickets a day!" may shock you. Keep reading! They're a powerful catalyst to help you deal more effectively with change and accelerate your growth both personally and professionally.
Mormon Passage
This work is the first to present detailed, first-person accounts of the Mormon missionary experience. Armed with little more than youthful vigor and firmly held religious convictions, twins Gary and Gordon Shepherd left their home in Salt Lake City in 1964 for two years as missionaries in Mexico. Mormon Passage is one result of that experience, a combination of diaries and field notes kept by the two during their mission and sociological analyses of their experiences. The brothers' goal is to help readers understand the consequences of the missionary experience for the vitality of Mormon religious life. "Seldom has excellent research been woven so tightly with personal experience. . . . Very well written, a compelling narrative and an absorbing analysis." -- Lavina Fielding Anderson, coeditor of Sisters in Spirit: Mormon Women in Historical and Cultural Perspective
The Accidental Systems Librarian
Practical advice on using research, organizational, and bibliographic skills to solve system problems. Staff request.
Marketing Library and Information Services
Marketing of library services has now been recognised as an essential agenda item for almost all kinds of libraries all over the world. As the term "marketing" has different meanings for different colleagues, the bundling of dozens of contributions from a truly international group of librarians is presented in this book, provides a broad scala on the topic. Therefore this book offers a useful tool for both working librarians and future librarians to understand vital issues relating to marketing of library and information services at the local, national and international level. The book is divided into six sections: Marketing concept: a changing perspective; Marketing in libraries around the world; Role of library associations; Education, training and research; Excellence in marketing; Databases and other marketing literature.
Visible Librarian
Recent law, corporate, and even public library closings are the sad confirmation that libraries are no longer a given. Despite the fact that librarians bring unique value to their communities and organizations, too often their work goes on under the radar. The benefits provided by information professionals are invisible and taken for granted as Internet search engines replace real experts. It's time to assert your value and the value of the resources you marshal. Step from behind the desk or computer to make your community aware of just how indispensable your services are. Here are all the tools you need to become the squeaky wheel and attract the attention your work deserves. Use these practical strategies to connect with customers, make services both visible and valuable to the community, and get the word out using proven marketing, customer service and public relations tactics specifically tailored to the library environment. Learn to: Provide the answers your users/customers need; Gather internal and external champions to grow a funding base; Access the resources that keep your enterprise viable; Keep information resources available in spite of budget constraints; Be recogniz
What Are You Doing Here?
After my tenure as national president of the Navy League and after I think, perhaps, I have nothing to prove, I was wrong. I am asked to speak at the annual Thursday night dinner of the Submarine Veterans of WWII in November 2008. I came in at the last minute and sat down at the designated table full of submarine veterans and their wives. I was the last one to sit down. The submarine veteran next to me listens while we visit at the table for a few minutes and then turns to me and says, "What are you doing here? You don't know anything about us. You aren't a submariner. Why should you be speaking to us?" And I thought, Here we go again.
Transforming Libraries, Building Communities
This book is for those moving their library beyond places to find information. Written by practicing public librarians and an academic librarian with an interest in public libraries, the book focuses on how public libraries can become more community centered and, by doing so, how they can transform both themselves and their communities. The authors argue that focusing on building community through innovative and responsive services and programs will be the best way for the public library to reposition itself in the years to come.
Mary Astell
Philosopher, theologian, educational theorist, feminist and political pamphleteer, Mary Astell was an important figure in the history of ideas of the early modern period. Among the first systematic critics of John Locke's entire corpus, she is best known for the famous question which prefaces her Reflections on Marriage: 'If all men are born free, how is it that all women are born slaves?' She is claimed by modern Republican theorists and feminists alike but, as a Royalist High Church Tory, the peculiar constellation of her views sits uneasily with modern commentators. Patricia Springborg's study addresses these apparent paradoxes, recovering the historical and philosophical contexts to her thought. She shows that Astell was not alone in her views; rather, she was part of a cohort of early modern women philosophers who were important for the reception of Descartes and who grappled with the existential problems of a new age.
Curveball
2011 Selection for the Amelia Bloomer Project. From the time she was a girl growing up in the shadow of Lexington Park in Saint Paul, Minnesota, Toni Stone knew she wanted to play professional baseball. There was only one problem--every card was stacked against her. Curveball tells the inspiring story of baseball's "female Jackie Robinson," a woman whose ambition, courage, and raw talent propelled her from ragtag teams barnstorming across the Dakotas to playing in front of large crowds at Yankee Stadium. Toni Stone was the first woman to play professional baseball on men's teams. After Robinson integrated the major leagues and other black players slowly began to follow, Stone seized an unpre...
