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Sensory Evaluation Techniques
The sixth edition of this classic text brings sensory evaluation to life for new students and experienced professionals alike. A full array of sensory methods is covered – including descriptive techniques, discrimination testing, and consumer research, plus guidance on test design, statistical analysis, and how to translate results into insights for actionable decisions. Like its predecessors, Sensory Evaluation Techniques, Sixth Edition gives a clear and concise presentation of practical solutions, accepted methods, and standard practices, in addition to advanced techniques. What’s new in the sixth edition: An expanded chapter on Sensory Physiology, including recent research on individu...
Winning at New Products
For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the author's most recent research, Winning at New Products showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step-from idea generation to launch. This fully updated and expanded edition is an essential resource for product developers around the world. "This is a must read. There's so much new in this book, from how to generate the breakthrough ideas, picking the winners, and driving them to market successfully." -- Philip Kotler, Professor of International Marketing, Northwestern University, Kellogg School of Management
Descriptive Analysis in Sensory Evaluation
A comprehensive review of the techniques and applications of descriptive analysis Sensory evaluation is a scientific discipline used to evoke, measure, analyse and interpret responses to products perceived through the senses of sight, smell, touch, taste and hearing. It is used to reveal insights into the ways in which sensory properties drive consumer acceptance and behaviour, and to design products that best deliver what the consumer wants. Descriptive analysis is one of the most sophisticated, flexible and widely used tools in the field of sensory analysis. It enables objective description of the nature and magnitude of sensory characteristics for use in consumer-driven product design, ma...
Sell Yourself Without Selling Your Soul
A smart guide to self-promotion by a public relations professional shows women how to market themselves while still maintaining style and substance and offers helpful advice on the art of the interview, writing press materials, and how to handle the spotlight.
RSM Simplified
This book continues where DOE Simplified leaves off in Chapter 8 with an introduction to "Response Surface Methods [RSM] for Optimization." It presents this advanced tool for design of experiments (DOE) in a way that anyone with a minimum of technical training can understand and appreciate. Unlike any other book of its kind, RSM Simplified keeps formulas to a minimum—making liberal use of figures, charts, graphs and checklists. It also offers many relevant examples, amusing and fun do-it-yourself exercises.
Sensory Analysis - Methodology - General Guidance for Conducting Hedonic Tests with Consumers in a Controlled Area (ISO 11136
Food testing, Research methods, Consumers, Terminology, Sensory analysis (food), Testing, Analysis, Products, Vocabulary, Sensory analysis
When the Crow Sings
This is a gripping story of transformation and redemption, of hope and faith in oneself and the ability we have to transcend our past and find the healing spirit within us all. It truly is a beautifully written drama. Rabbi Steven Carr Reubin, author of Raising Ethical Children "Effie lay facing the statue of the Virgin Mary and knew there were not enough Hail Marys for this one. Finally there were sins to confess. But she wouldn't do it in front of her mother and she wouldn't do it in front of a priest. She had made a mistake she was sorry for. But it was her secret now. There was no forgiveness for lies." When the Crow Sings, a novel, is based on the real life story of a family caught up in shame, abuse and denial.a powerful story that explores the history of mothers who abandoned their children, until one person had the courage to break the chains.
Wine Aroma Wheel
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