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All the World’s a Stage: Theorizing and Producing Blended Identities in a Cybercultural World
This volume explores “blended identities” of cyber and “real world” selves. Focusing on the theorization, production, and application of blended lives in a cyber world, the essays cover diverse social, cultural, and international contexts.
Integrative Approaches Towards Sustainability in the Baltic Sea Region
The challenges of sustainable development require that everybody, every institution and every nation work towards long-term strategies in order to move away from unsustainable practices. The same line of thinking applies to all nations around the Baltic Sea. A general challenge for the Baltic Sea region is to broaden the interest of people in discussions of national approaches supporting sustainability. Finding effective instruments to support the process of sustainable development in countries in transition with an emerging and largely inexperienced entrepreneur community and economically fragile, is as important as the promotion of long-term integrated sustainability strategies in countrie...
Effective Management
This brand new textbook has been designed to help your students to acquire or enhance their abilities in leading and developing themselves, others, and organizations. Grounded in the findings of both classic and recent management and leadership research, it translates the theory into rigorous yet practical advice so that students will have the skills to manage effectively and sustainably. The book takes an innovative learner-centric approach, structured around different levels of management from individual effectiveness, through to interpersonal effectiveness, and then team and organizational effectiveness. With a global focus, lively writing style, and an eye on current and future developments, it provides a succinct, accessible, and engaging look at what it means to be a manager. Thanks to its extensive features from thought-provoking questions to global case studies, this textbook will provide you with all the necessary tools to run an introductory management course which prepares students for the managerial challenges of the 21st century.
Onlinemarkenkommunikation und Markenloyalität im B2B-Segment
Benjamin Wille-Baumkauff untersucht, welche Instrumente der Onlinemarkenkommunikation (z.B. E-Mail, Webseite, Soziale Medien) genutzt und wie diese von Kunden im Business-to-Business (B2B)-Kontext wahrgenommen werden. Darüber hinaus wird empirisch ermittelt, wie sich der wahrgenommene Onlinemarkenauftritt eines Unternehmens auf die wahrgenommene Kundenorientierung, die Kundenzufriedenheit und die Markenloyalität aus der Sicht der Kunden auswirkt. Die Onlinemarkenkommunikation im B2B-Segment wird insbesondere aus der Perspektive der Kundenunternehmen in der Branche für Telekommunikationslösungen in Deutschland betrachtet. Der Einsatz multivariater Datenanalyseverfahren der zweiten Generation erfüllt die hohen Ansprüche, die an innovative empirische Studien im Bereich des B2B-Onlinemarketing gestellt werden.
