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Includes contributions by R.M.W. Dixon - A method of semantic description; K.L. Hale - A note on a Walbiri tradition of antonymy, both listed separetely in bibliography.
The director of communication is an impassioned profession that discovers which strategies are the best and the most intelligent. There are few manuals, and there are some that offer general and sparsely updated information about the change that new technologies imply. We find the literature isolated that can be directly useful. However, we will say that there is no single recipe for DirCom or communication consultants. Each one will offer different models according to the variables or factors that seem to them to be able to rectify the direction of a company according to his or her personal mood.
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Like Native Realm, Czeslaw Milosz's autobiography written thirty years earlier, A Year of the Hunter is a search for self-definition. A diary of one year in the Nobel laureate's life, 1987-88, it concerns itself as much with his experience of remembering - his youth in Wilno and the writers' groups of Warsaw and Paris; his life in Berkeley in the sixties; his time spent with poets and poetry - as with the actual events that shape his days. Throughout, Milosz tries to account for the discontinuity between the man he has become and the youth he remembers himself to have been. Shuttling between observations of the present and reconstructions of the past, he attempts to answer the unstated question: Given his poet's personality and his historical circumstances, has he managed to live his life decently?
Strategic Marketing Planning concentrates on the critical planning aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process. Leading authors in this sector, Gilligan and Wilson offer current thinking in marketing and consider the changes it has undergone over the past few years. Updated information in this new edition includes: * Changing corporate perspectives on the role of strategic marketing activity * Changing social structures and the rise of social tribes * The significance of the new consumer and how the new consumer needs to be managed * New thinking on market segmentation * Changing routes to market * Developments in e-marketing * Changing environmental structures and pressures
Neuropsychology has become a very important aspect for neurologists in clinical practice as well as in research. Being a specialized field in psychology, its long history is based on different historical developments in brain science and clinical neurology. In this volume, we want to show how present concepts of neuropsychology originated and were established by outlining the most important developments since the end of the 19th century. The articles of this book that cover topics such as aphasia, amnesia and dementia show a great multicultural influence due to an editorship and authorship that spans all developmental initiatives in Europe, Asia, and America. This book gives a better understanding of the development of higher brain function studies and is an interesting read for neurologists, psychiatrists, psychologists, neurosurgeons, historians, and anyone else interested in the history of neuropsychology.
Interrelated essays by the Nobel Laureate on his adopted home of California, which Lewis Hyde, writing in The Nation, called "remarkable, morally serious and thought-provoking essays, which strive to lay aside the barren categories by which we have understood and judged our state . . . Their subject is the frailty of modern civilization."