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Link Mining: Models, Algorithms, and Applications
This book offers detailed surveys and systematic discussion of models, algorithms and applications for link mining, focusing on theory and technique, and related applications: text mining, social network analysis, collaborative filtering and bioinformatics.
Principles of Marketing
An introduction to marketing concepts, strategies and practices with a balance of depth of coverage and ease of learning. Principles of Marketing keeps pace with a rapidly changing field, focussing on the ways brands create and capture consumer value. Practical content and linkage are at the heart of this edition. Real local and international examples bring ideas to life and new feature 'linking the concepts' helps students test and consolidate understanding as they go. The latest edition enhances understanding with a unique learning design including revised, integrative concept maps at the start of each chapter, end-of-chapter features summarising ideas and themes, a mix of mini and major case studies to illuminate concepts, and critical thinking exercises for applying skills.
The Quantum Leap Strategy
Price Pritchett, the best-selling change management author, further explains the unconventional set of behaviors that will bring you breakthrough performance, including how to: make quantum leaps in productivity, quality and overall performance; capture the magic of paradigm shifts; bring out tremendous hidden potential.
The Delta Model
Strategy is the most central issue in management. It has to do with defining the purpose of an organization, understanding the market in which it operates and the capabilities the firm possesses, and putting together a winning plan. There are many influential frameworks to help managers undertake a systematic reflection on this issue. The most dominant approaches are Michael Porter’s "Competitive Strategy" and the "Resource-Based View of the Firm," popularized by Gary Hamel and C.K. Prahalad. Arnoldo Hax argues there are fundamental drawbacks in the underlying hypotheses of these approaches in that they define strategy as a way to achieve sustainable competitive advantage. This line of thi...
Communication of Innovations
This collection of 10 original essays honors the intellectual legacy of Everett M. Rogers (1931-2004), the pioneering and distinguished teacher-scholar of diffusion of innovations, communication networks, technology transfer, development communication, and the entertainment-education strategy. Well-known colleagues and contemporaries write on these topics that especially piqued Rogers' curiosity, and to which he made seminal and lasting contributions.
Competitive Advantage in SMEs
Competitive Advantage in SMEs draws on up-to-date empirical evidence to illustrate how SMEs can become more innovative through the introduction of new products and services. Discusses the effective and efficient use of information technology by broadening management skills and knowledge.
Organization Change
Change is a constant in today's organizations. Leaders, managers, and employees at all levels must understand both how to implement planned changed and effectively handle unexpected change. The Fifth Edition of the Organization Change: Theory and Practice provides an eye-opening exploration into the nature of change by presenting the latest evidence-based research to discuss a range of theories, models, and perspectives on organization change. Bestselling author, W. Warner Burke, skillfully connects theory to practice with modern cases of effective and ineffective organization change, recent examples of transformational leadership and planned and revolutionary change, and best practices to successfully influence change. This fully-updated new edition also includes a new chapter on healthcare and government organizations, offering practical applications for non-profit organizations.
Radio Monitoring
Radio Monitoring: Problems, Methods, and Equipment offers a unified approach to fundamental aspects of Automated Radio Monitoring (ARM). The authors discuss the development, modeling, design, and manufacture of ARM systems. Data from established and recent research are presented and recommendations are made on methods and approaches for solving common problems in ARM. The authors also provide classification and detailed descriptions of modern high-efficient hardware-software ARM equipment, including the equipment for detection, radio direction-finding, parameters measurement and their analysis, and the identification and localization of the electromagnetic field sources. Examples of ARM equipment structure, applications, and software are provided to manage a variety of complicated interference environment in the industrial centers, inside of the buildings, and in the open terrain. This book provides a reference for professionals and researchers interested in deploying ARM technology as a tool for solving problems from radio frequency spectrum usage control.
Sustainable Urban Transport
This publication brings together an international group of researchers and presents work from different countries dealing with issues related to transport policy, attitudes and mode choice, car sharing and alternative modes of transport, and discusses the future of non-motorized modes of transport.
