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Frenemies
An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the bestselling author of Googled Advertising and marketing touches on every corner of our lives, and the industry is the invisible fuel powering almost all media. Complain about it though we might, without it the world would be a darker place. But of all the industries wracked by change in the digital age, few have been turned on their heads as dramatically as this one. Mad Men are turning into Math Men (and women--though too few), an instinctual art is transforming into a science, and we are a long way from the days of...
The Highwaymen
A collection of sixteen "New Yorker" articles written between 1992 and 1996 which survey leading figures in the entertainment/information business, chronicling their efforts to control the burgeoning communications industry.
Googled
Googled is candid, authoritative and based on extensive research, including in-house at Google HQ where Ken Auletta had unprecedented access. He conducted over 150 interviews at Google with the company's founders and executives and also interviewed those in the media who are struggling to keep their heads above water. Crucially, Googled is not just a history or reportage: it's forward-looking. Auletta reveals how the media industry is being disrupted and redefined and shows how and why the worlds of 'new' and 'old' media often communicate as if residents of different planets. Googled is already being hailed as the definitive work on Google and is a crucial roadmap to how media business may be done in the future.
The Underclass
The acclaimed author and New Yorker columnist delves into the core of American poverty in the early 1980s: “Invaluable.” —The Washington Post First appearing as a three-part series in the New Yorker, Ken Auletta’s The Underclass provides an enlightening look at the lives of addicts, dropouts, ex-convicts, welfare recipients, and individuals experiencing homelessness. Auletta’s investigation began with a seemingly simple goal: to find out who exactly makes up the poorest of the poor, and to trace the many paths that took them there. As the author follows 250 hardened members of this “underclass,” he focuses on efforts to help them reconstruct their lives and find a functional place in mainstream society. Through the lives of the men and women he encounters, Auletta discovers the complex truths that have made hard-core poverty in America such an intractable problem. In a nation where poverty and welfare rolls are declining but the underclass persists, the United States is as conflicted as ever about its responsibilities toward all its people. With his empathy, insight, and expert reportage, Auletta’s The Underclass remains as pertinent as ever.
The Underclass
In a nation where poverty and welfare rolls are declining but the underclass persists, the United States is as conflicted as ever about its responsibilities toward all its people. Thus, The Underclass is as incredibly lucid and pertinent as ever.
Backstory
It is said that journalism is a vital public service as well as a business, but more and more it is also said that big media consolidation; noisy, instant opinions on cable and the Internet; and political “bias” are making a mockery of such high-minded ideals. In Backstory, Ken Auletta explores why one of America’s most important industries is also among its most troubled. He travels from the proud New York Times, the last outpost of old-school family ownership, whose own personnel problems make headline news, into the depths of New York City’s brutal tabloid wars and out across the country to journalism’s new wave, chains like the Chicago Tribune’s, where “synergy” is ever m...
Frenemies: The Epic Disruption of the Advertising Industry (and Why This Matters)
An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the bestselling author of Googled
Hollywood Ending
A vivid biography of Harvey Weinstein—how he rose to become a dominant figure in the film world, how he used that position to feed his monstrous sexual appetites, and how it all came crashing down, from the author who has covered the Hollywood and media power game for The New Yorker for three decades Twenty years ago, Ken Auletta wrote an iconic New Yorker profile of the Hollywood mogul Harvey Weinstein, who was then at the height of his powers. The profile made waves for exposing how volatile, even violent, Weinstein was to his employees and collaborators. But there was a much darker story that was just out of reach: rumors had long swirled that Weinstein was a sexual predator. Auletta co...
The Streets Were Paved with Gold
How - and why - did one of the world's greatest cities come to be teetering on the edge of bankruptcy? Ken Auletta, writer for THE NEW YORKER and columnist for THE DAILY NEWS, shows how the decline of New York City was partly inevitable --- the result of shifting migration patterns and rapidl technological innovations --- and partly caused by anarchic political and economic factions, each angling for its own advantage. His lucid examination also pinpoints the core of New York City's problems --- the failure of liberal democratic government --- and explores what this will mean for the future of all American cities. "A tremendously impressive combination of reporting and analysis that illuminates not only New York's situation, but also the most basic trends in the politics and economy of the nation as a whole" - James Fallows, Washington Editor, THE ATLANTIC MONTHLY "Absolute must reading for anyone concerned with New York and the urban future." - George Sternlieb, Director, Centor for Urban Policy Researcch, Rutgers University
Greed and Glory on Wall Street
The New York Times bestseller about the collapse of a major financial house and Wall Street institution, in paperback for the first time.
