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We're Going To Live Forever
What does a fitness class that is now in its eighty-sixth year have to do with retaining your mental capacity well into your nineties? Why do these people eat what they want, ignore the experts on the Mediterranean diet, the five a day; and drink tea to hydrate themselves? Why do they value the company of others above the exercises? How do they unwittingly practice mental disciplines espoused by the world’s top neuroscientists on defeating dementia? ‘We train the right side and the left side of the brain’, says Mary McDaid from County Wicklow. ‘We can do this forever’, said Sally Floyd from Edinburgh. ‘I am going to live to be a hundred’, says John Higson from Bolton; and now a...
Father of Fitness
AN AUTOBIOGRAPHY FROM THE PIONEER OF THE INDUSTRY AN INSPIRATIONAL STORY OF ONE MAN’S ASTONISHING MENTAL AND PHYSICAL STRENGTH This is a story of one man’s struggle to forge a business out of a hobby and how the business grew and became an industry. Starting with a blank sheet of paper in 1968, this industry is now worth billions. Somewhere along the journey I picked up the title ‘Father of the Fitness Industry.’ My pioneering instincts saw me building the most successful health club of its time: the forerunner of a modern day culture. The reader will join me on that journey and share some staggering adventures. The solo run world record attempt from John O’Groats to Lands End cove...
Low Cost Marketing and Advertising
Establishing your place in the market goes much deeper than mere words, pictures, slogans or eye-catching phrases. Although all of these are important, it is the substance of the company, the soul and the ethos that defines the leaders in the race to the top. I started this book over thirty years ago and produced it as an aid to help me with our company’s marketing and training courses. It was only after a suggestion by a colleague that I decided to reinvent it and bring it into the twenty-first century. The book is designed to meet the needs of small and medium size companies. It is however, a book that may just embrace all companies who wish to establish and promote their core values and their beliefs and ultimately develop the intangible substance I call emotional glue. “Heathcote’s leadership started a fashion that became a phenomena. He inspired millions.” Paul Fletcher MBE – Founder Partner at StadiArena “A very dedicated professional. A speaker for all ages. He has a lot to give and there is a lot to learn.” Sam Allardyce – Football Manager at West Ham United
The Gym Business
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A Sporting Rollercoaster
A detailed history of the Solent Stars basketball team from Hampshire, England.Our story starts with the vision of one man, Harry Smith. He had earlier funded a Solent women's team to play on the national scene before assembling a men's team to join Division Two ofthe National League in the 1980-81 season.From then on the story of the club is one of a rollercoaster ride from national champions and European contenders to falling from Division One to regional Division Four in 1990.Subsequently, Solent Stars rose again to become Division One league winners at the end of the 1998-99 season.Along the way there have been many dramas, personalities and incidents. In thisbook's pages you will find accounts of all of these events including descriptions of over 900 games played during the team's history.
Hospitality
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Exploring Theatre and Education
Based on a conference held in 1978 by Riverside Studios.
The Director
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