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Beyond Reason
Question prevailing wisdom, author Ken Lizotte says, whenever your own experiences and instincts suggest otherwise. In Beyond Reason, he shows how such counter-wisdom can not only turn out for the best but will often be fully supported by scientific evidence. Citing studies, surveys and other investigations, he plows through sacred cows and popular notions, concluding again and again that going beyond reason may offer the surest path to wished-for results, common sense and peace of mind. Your assumptions about life will never be the same.
Yearbook of Experts, Authorities & Spokespersons - 2011 Editon
Yearbook of Experts is America's favorite newsroom resource -- requests by tens of thousands of journalists.
The Expert's Edge: Become the Go-To Authority People Turn to Every Time
You've seen them everywhere-on the covers of books and magazines, quoted in newspaper articles, interviewed on the radio and TV. They are the “thoughtleaders,” the high-profile professionals who rise above everyone else in their field to become the go-to experts in all forms of media. Sound bite needed for what's happening in real estate? Call Donald Trump. Personal finance questions? Get Suze Orman! What about you? Who seeks you out for opinions for trends in your specialty? Are you merely an expert in your field or are you the expert? Do you dream of attaining higher levels of business fame and fortune? Is there a way to make that happen? The answer is Yes-if you've got The Expert's Ed...
Beyond Style - Mastering the Finer Points of Writing
To write well, you must reach beyond the classroom basics of composition, get a grip on the more complex concepts, and learn how to create books, articles, and stories that move—not only from the editor’s desk to the bookstore, but also in the minds of your readers. In this book, accomplished writer Gary Provost helps you tackle that tough task. Here you’ll touch the soul of fine fiction and nonfiction. You’ll explore the intangibles: the relationships between form and content, proportion and pacing, slant and theme. And you’ll gain a new perspective on how words work together. In that newfound knowledge you’ll find power—power Provost helps you transfer to the page. In candid,...
Professional Services Marketing
A proven approach to revenue-generating marketing and client development Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book, now in its Second Edition, covers five key areas that are critical for firms that want to grow and become more profitable: creating a marketing and growth strategy; establishing a brand and reputation; implementing a marketing communications program; executing lead generation strategies; and developing business by winning new clients. You will also read real-world case studies that illustrate major points, as well as quotes and stories from well-respected prof...
Open Your Eyes and LEAD
An alarming pattern has emerged in our modern workplace; employees have little confidence in their leaders. The unprecedented overlapping and colliding of priorities, combined with fast and furious deadlines have wreaked havoc and caused lack of engagement. Open Your Eyes and LEAD is a call-to-action, providing leaders with the development opportunity to make smarter decisions with better precision. In workplaces across the globe, people are asked to deliver quicker, better, faster, and cheaper results. However, when we are rushed for results, we tend to skim-coat our actions, leading to diluted, lower-quality efforts and mediocre outcomes. Those who are perpetually involved in fast and high...
Determining Leadership Potential
We are in the midst of a leadership crisis that is derailing business success, and it’s time to get rigorous about talent. This book will show you how, with an effective and consistent framework, to help galvanize decision-makers around leadership potential. Time and time again, organizations place too many leaders in roles they are not a good fit for. The financial, strategic, and human costs of poor leadership are staggering and unnecessary. But organizations that effectively identify high-potential talent are likely to financially outperform those that do not do this work by a factor of 4.2 to 1, not to mention all the other positive impacts. Backed by the authors’ research, including...
The Emotionally Agile Brain
A revolution has been quietly taking place in academic psychology, economics, neuroscience, marketing, and business. In study after study, emotional forces massively outweigh human rationality in determining our actual choices and actions. This insight has reshaped both science and industry as its power is harnessed for commercial ends. Those of us who are engaged in the nexus of neuroscience, psychology, and human potential have an obligation to raise awareness of these discoveries, and, more importantly, to use them to actually improve people’s lives. AgileBrain is based on decades of psychological research conducted by the author, and others, published in peer-reviewed academic journals...
A Manager's Guide to Strategic Retirement Plan Management
"Daniel Cassidy has written a detailed, comprehensive guide for managers to understand and succeed at the ongoing process of managing a company retirement plan. If motivating your employees is important to you as a manager, this book is an essential key to your success." --Josh Gordon, author of Presentations That Change Minds and Selling 2.0 Written by renowned retirement benefits planning specialist Daniel Cassidy, A Manager's Guide to Strategic Retirement Plan Management focuses on current best practices regarding company-sponsored retirement plans within the United States. Filled with in-depth insights and expert advice, this valuable guide will aid managers in applying strategic thinkin...
Demystifying Talent Management
Demystifying Talent Management offers practical advice for all managers, HR professionals, senior leaders, and other employees on how to work together to build a talented and motivated workforce. The book addresses performance, development, coaching, feedback, compensation, and other elements of people management. Using simple, straightforward language, Kim Janson tells you how you can avoid confusion and conflicts when engaging in talent management. You'll learn: What performance is needed and expected: how to translate your company's strategy into individual performance; What it means to measure and track progress, simply and clearly; What you can and should do to help an individual's deve...
