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The Creative Nudge
Creative thinking is something everyone can do. It's a way of looking at the world afresh, doing new things in new ways, taking risks. With The Creative Nudge, use 'nudge theory' to unleash your innate originality. A new behavioural science that reveals how small actions can have big impacts on our thinking, nudge theory powers this book. Using simple behaviour changes, retrain your brain and live a more creative and rewarding life.
Chester's Way
“I like croquet and peanut butter and making my bed.” There is only one way for Chester to do things—his own way. “You definitely have a mind of your own,” said Chester’s mother. “That’s one way to put it,” said Chester’s father. Luckily Chester’s best friend, Wilson, likes doing things just the same way as Chester. When they cut their sandwiches, it's always diagonally. When they ride their bikes, they always use hand signals. If Chester is hungry, Wilson is too. They're two of a kind—until indomitable Lilly, who has her own way of doing things, moves into the neighborhood. Because Lilly has her own way of doing things! Written and illustrated by Kevin Henkes, the nationally bestselling and celebrated creator of Lilly's Purple Plastic Purse, Kitten's First Full Moon, and Chrysanthemum, Chester's Way is a classic picture book about friendship for kids ages 3-7. With sweet good humor and charming pictures, the book's themes of making new friends, accepting others, and trying new things resonate when curled up with a parent or at story time.
Marketing Communications
The new edition of Marketing Communications delivers a rich blend of theory with examples of contemporary marketing practice. Providing a critical insight into how brands engage audiences, Fill and Turnbull continues to be the definitive marketing communications text for undergraduate and postgraduate students in marketing and related fields. The eighth edition, which contains two new chapters, reflects the changing and disruptive world of marketing communications. Throughout the text the impact of digital media and its ability to influence audience, client, and agency experiences, is considered. Each chapter has been extensively revised, with new examples, the latest theoretical insights, and suggested reading materials. Each of the 22 chapters also has a new case study, drawn from brands and agencies from around the world. Marketing Communications is recognised as the authoritative text for professional courses such as The Chartered Institute of Marketing, and is supported by the Institute of Practitioners in Advertising.
Jessica
"There is no Jessica," said Ruthie's parents. But of course there was. She ate with Ruthie, played with Ruthie, and was sorry when Ruthie was bad. Nobody could see Jessica -- except Ruthie. When it came time for Ruthie to go to school, Jessica went with her. Her parents hoped Ruthie would find a friend at school who would replace Jessica. They were in for a (happy) surprise!
Sheila Rae, the Brave
Sheila Rae, the Brave is a warm, humorous, and loving story of sibling sympathy and support. Just because Sheila Rae is older, she doesn't always know better! This classic picture book about overcoming fear is written and illustrated by Kevin Henkes, the nationally bestselling and celebrated creator of Lilly's Purple Plastic Purse, Owen, and Kitten's First Full Moon. "I am very brave," Sheila Rae said, patting herself on the back. She wasn't afraid of anything—not thunder, not lightning, not the big black dog at the end of the block. And when she wanted to walk home a new way and Louise wouldn't, she called her sister a scaredy-cat and set out alone. But all the bravado in the world failed to help when Sheila Rae found herself lost. Luckily, her sister was not far behind. "Children will love it."—School Library Journal
Eat Your Greens
How can we sell more, to more people, and for more money? The marketing world is awash with myths, misconceptions, dubious metrics and tactics that bear little relation to our actual buying behaviour.
Chester the Worldly Pig
A disgruntled pig sets his sights on being more than something to eat.
Julius, the Baby of the World
The riotously funny Lilly, last seen in Chester's Way (Greenwillow), thinks her new baby brother, Julius, is disgusting -- if he was a number, he would be zero. But when Cousin Garland dares to criticize Julius, Lilly bullies her into loudly admiring Julius as the baby of the world.Lilly knows her baby brother is nothing but dreadful -- until she claims him for her own. "Henkes displays a deep understanding of sibling rivalry and a child's fragile self-esteem....Lilly is a superb and timely heroine." -- Publishers Weekly. "
Globalization and Transnational Capitalism in Asia and Oceania
News headlines warn of rivalries and competing nations across Asia and the Pacific, even as powerful new cross-border relations form as never before. This book looks behind the Asia-Pacific curtain: at the new forms of social, economic, and political integration taking place through a global capitalism that is rife with contradictions, inequality, and crisis. We are moved beyond traditional conceptualizations of the inter-state system with its nation-state competition as the core organizing principle of world capitalism and the principal institutional framework that shapes the makeup of global social forces. These important studies examine and debate over how there is a growing transnationality of material (economic) relations in the global era, as well as an emerging transnationality of many social and class relations. How does transnational capitalist class fractions, new middle strata, and labor undergird globalization in Asia and Oceania? How have states and institutions become entwined with such processes? This book provides insight into a field of dynamic change.
