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Conflicting Accounts
  • Language: en
  • Pages: 400

Conflicting Accounts

In this fascinating and in-depth depiction of corporate greed and the politics of power, go behind-the-scenes of the ugly and bitter feud in an industry that is supposed to know the steep price for image run amok. On December 16, 1994, a bloodletting took place in the stylish boardroom at Saatchi & Saatchi, once the world’s largest advertising agency. The cofounders of the company, Maurice and Charles Saatchi, were fired after threats by the firm’s shareholders but less than a month later, Maurice Saatchi started a rival ad agency and quickly and viciously snapped up former Saatchi & Saatchi clients. With expansive research and eye-opening interviews, Kevin Goldman effortlessly explores this dramatic saga from the early, audacious start of the firm to the meteoritic rise of the Saatchi brothers and their ultimate fall. From the glitzy and extravagant lifestyle of the advertising industry of the 1970s and 1980s to the dramatic mergers and takeovers that altered Madison Avenue and London forever, Conflicting Accounts is an unputdownable and masterful work, perfect for fans of Mad Men and The Smartest Guys in the Room.

Conflicting Accounts
  • Language: en
  • Pages: 384

Conflicting Accounts

  • Type: Book
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  • Published: 1997
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  • Publisher: Unknown

None

Conflicting Accounts
  • Language: en
  • Pages: 422

Conflicting Accounts

Conflicting Accounts is the story of the rise, crash, and rebirth of the largest and arguably most significant advertising agency in the world -- Saatchi and Saatchi. Author Kevin Goldman, former daily advertising columnist for the Wall Street Journal, guides us through a lushly detailed account of the feats and foibles of two of the most colorful characters in the ad business: the reclusive Charles Saatchi, a renowned art collector and the creative force behind Saatchi & Saatchi; and his younger brother Maurice, the ever-so-charming rainmaker whose tony lifestyle and questionable management skills eventually led to his downfall.

Ebook: Advertising and Promotion
  • Language: en
  • Pages: 881

Ebook: Advertising and Promotion

  • Type: Book
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  • Published: 2014-09-16
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  • Publisher: McGraw Hill

Ebook: Advertising and Promotion

USPTO Image File Wrapper Petition Decisions 0084
  • Language: en
  • Pages: 999

USPTO Image File Wrapper Petition Decisions 0084

  • Type: Book
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  • Published: Unknown
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  • Publisher: USPTO

None

Networks of Power
  • Language: en
  • Pages: 228

Networks of Power

This book is a startling expose of the increasing threat to free speech a democratic government. Mazzocco describes the ways that an ever-expanding U.S.-based multinational media cartel velis the machinations of the corporate state by dominating worldwide markets for TV, radio, newspapers, books, movies, cable, recordings, and videos.

Spy
  • Language: en
  • Pages: 80

Spy

  • Type: Magazine
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  • Published: 1991-08
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  • Publisher: Unknown

Smart. Funny. Fearless."It's pretty safe to say that Spy was the most influential magazine of the 1980s. It might have remade New York's cultural landscape; it definitely changed the whole tone of magazine journalism. It was cruel, brilliant, beautifully written and perfectly designed, and feared by all. There's no magazine I know of that's so continually referenced, held up as a benchmark, and whose demise is so lamented" --Dave Eggers. "It's a piece of garbage" --Donald Trump.

The Accidental Investment Banker
  • Language: en
  • Pages: 273

The Accidental Investment Banker

Examines the relationship between investment banking and the rise of the Internet during a period of intense investment in start-up dot.com ventures and discusses how the focus of banking has shifted from a relationship with clients to the need for profitability.

Cutthroat
  • Language: en
  • Pages: 348

Cutthroat

Cutthroat is the name of the game on the electronic frontier. It requires an amoral flexibility with no allies, just alliances; no team loyalties, just self-interest. Strategy forms and dissolves with every play; a smile on the face may mean a knife in the back. In the next round, the players switch sides and do it again. Billions of dollars are at stake.Featuring a bitter struggle between Rupert Murdoch and John Malone, and a supporting cast that includes AJ Gore, Ted Turner, and Bill Gates, author Stephen Keating uses one particular mega-deal that went terribly wrong to reveal how these corporate titans flex market power, crush competition and reap the profits.In 1997, Murdoch's News Corp....

Her Best Shot
  • Language: en
  • Pages: 302

Her Best Shot

The relationship between women and guns and the ways in which the figure of an armed woman has served as a lightning rod for cultural issues are examined in a study that draws on advertising, journalism, fiction, political writings, and autobiographies, among other sources.