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Enterprise Content Strategy
"This book outlines best practices for conducting and executing content strategy projects. It is a step-by-step guide to building an enterprise content strategy for your organization"--Publisher's description.
UX For Dummies
Get up to speed quickly on the latest in user experience strategy and design UX For Dummies is a hands-on guide to developing and implementing user experience strategy. Written by globally-recognized UX consultants, this essential resource provides expert insight and guidance on using the tools and techniques that create a great user experience, along with practical advice on implementing a UX strategy that aligns with your organisation's business goals and philosophy. You'll learn how to integrate web design, user research, business planning and data analysis to focus your company's web presence on the needs of your customers, gaining the skills you need to be effective in the field of user...
Content Strategy
If you've been asked to get funding for a content strategy initiative and need to build a compelling business case, if you've been approached by your staff to implement a content strategy and want to know the business benefits, or if you've been asked to sponsor a content strategy project and don't know what one is, this book is for you. Rahel Anne Bailie and Noz Urbina come from distinctly different backgrounds, but they share a deep understanding of how to help your organization build a content strategy. Content Strategy: Connecting the dots between business, brand, and benefits is the first content strategy book that focuses on project managers, department heads, and other decision makers who need to know about content strategy. It provides practical advice on how to sell, create, implement, and maintain a content strategy, including case studies that show both successful and not so successful efforts. Inside the Book Introduction to Content Strategy Why Content Strategy and Why Now The Value and ROI of Content Content Under the Hood Developing a Content Strategy Glossary, Bibliography, and Index
Enterprise Content Strategy
Kevin P. Nichols' Enterprise Content Strategy: A Project Guide outlines best practices for conducting and executing content strategy projects. His book is a step-by-step guide to building an enterprise content strategy for your organization. Enterprise Content Strategy draws on Kevin Nichols' experience managing one of the largest and most successful global content strategy teams to provide an insider's look at how to build an enterprise content strategy. Full of definitions, questions you need to ask, checklists, and guidelines, this book focuses not on the what or why, but on the how.
Content Audits and Inventories
Successful content strategy projects start with a thorough assessment of the current state of all content assets: their quantity, type, and quality. Beginning with a data-rich content inventory and layering in a qualitative assessment, the audit process allows content owners and business stakeholders to make informed decisions. Content Audits and Inventories, by veteran content strategist Paula Land, shows you how to begin with an inventory, scope and plan an audit, evaluate content against business and user goals, and move forward with a set of useful, actionable insights. This practical, tactic-filled handbook walks you through setting up and running an inventory using an automated tool, setting the stage for a successful audit. Specific audit tactics addressed include auditing for content quality, performance, global considerations, and legal and regulatory issues. You will also learn how to do a competitive audit and incorporate personas into an audit. Tips on presenting audit results to stakeholders will help you deliver effective strategies.
Citizens and Statesmen
Two important criticisms of contemporary liberalism turn to Aristotle''s political thought for support that which advocates participatory democracy, and that sympathetic to the rule of a virtuous or philosophic elite. In this commentary on Aristotle''s politics the author explores how Aristotle offers political rule as an alternative to both the rule of aristocratic virtue and an unchecked participatory democracy. Writing in lucid prose, she offers an interpretation grounded in a close reading of the text, and combining a respectful and patient attempt to understand Aristotle in his own terms with a wide, sympathetic, and argumentative reading in the secondary literature.
Miniaturization and Mass Spectrometry
The recent explosion in the use of analytical chemistry, particularly in the biological sciences, has led to a need for fast, reliable and highly sensitive tools able to handle small sample sizes. This book illustrates how microfluidics and lab-on-a-chip devices can satisfy the growing need for miniaturized and enhanced analysis. They lend themselves well to mass spectrometric detection as they use samples in the low microlitre range and are handled on a chip. Miniaturization and Mass Spectrometry focuses on one particular technique, mass spectrometry, whose popularity has increased dramatically in the last two decades with the increase in use of biological analysis and the development of tw...
Reintroduction Biology
This book aims to further advance the field of reintroduction biology beyond the considerable progress made since the formation of the IUCN/SSC Re-introduction Specialist Group. Using an issue-based framework that purposely avoids a structure based on case studies the book's central theme is advocating a strategic approach to reintroduction where all actions are guided by explicit theoretical frameworks based on clearly defined objectives. Issues covered include husbandry and intensive management, monitoring, and genetic and health management. Although taxonomically neutral there is a recognised dominance of bird and mammal studies that reflects the published research in this field. The structure and content are designed for use by people wanting to bridge the research-management gap, such as conservation managers wanting to expand their thinking about reintroduction-related decisions, or researchers who seek to make useful applied contributions to reintroduction.
Promise and Peril
Spreading democracy abroad or protecting business at home: this book offers a new look at the history of the contest between isolationalism and internationalism that is as current as the wars in Iraq and Afghanistan and as old as America itself, with profiles of the people, policies, and events that shaped the debate.
Content Audits and Inventories
The second edition of Content Audits and Inventories, by veteran content strategist Paula Land, updates and expands the first edition, focusing on the importance of the strategic, as well as the tactical, aspects of the content audit. This edition includes expanded chapters on planning and preparation, building a business case, getting buy-in from your organization, working with teams, selecting and defining audit criteria, incorporating audits as part of ongoing governance, and much more. New in this edition are chapters on auditing social media channels, apps, brand/messaging, content structure, and accessibility. Also new in this edition are case studies from industry professionals who sh...
