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The Future of Luxury Brands
The concepts of artification and sustainability are now both at the heart of luxury brand marketing strategies; artification as an ongoing process of transformation in the world of art and sustainability as an indispensable response to the issues of our times. The Future of Luxury Brands examines three interrelated luxury-marketing segments—the art world, fashion and fine wines including hospitality services—through the dual lenses of sustainability and artification. From safeguarding human and natural resources to upholding labor rights and protecting the environment, sustainability has taken center stage in consumer consciousness, embodying both moral authority and sound business pract...
Handbook of Research on Ethnic and Intra-cultural Marketing
Investigating how markets are becoming increasingly similar across countries while simultaneously becoming more diverse and heterogeneous within countries, this timely Handbook explores novel and under-researched sub-cultural marketing segments. Contributions from a diverse group of established and emerging marketing scholars examine how we might better understand and serve new generations of consumers from a variety of generational, ethnic, and religiously diverse market segments.
IBSS: Sociology: 2009 Vol. 59
First published in 1952, the International Bibliography of the Social Sciences (anthropology, economics, political science, and sociology) is well established as a major bibliographic reference for students, researchers & librarians.
Gendering Theory in Marketing and Consumer Research
Gendering Theory in Marketing and Consumer Research showcases state-of-the-art scholarship on gender in the field of marketing and consumer research. The book presents seven original contributions by a group of internationally renowned academics, who take up the task of theorising gender and gendering theory in new ways, accommodating recent intersectional, material-discursive, and practice-oriented theorisations. Connecting the study of marketing and consumer behaviour to different theoretical perspectives on gender, the contributors explore and critically examine the gendered nature and dimensions of contemporary marketplace activity. Through innovative conceptual development and insightfu...
The Unwritten Rules Of Phd Research
This title, from Gordon Rugg and Marian Petre, discusses the unwritten rules of the academic world, the things people forget to tell you about doing a doctorate.
The World's Greenest Buildings
Provides the first comparison of green building performance, using cost and energy use data that has been verified by independent third parties.
The Politics of Constructionism
This broad-ranging and clearly structured book critically overviews the many themes of social constructionism and its relevance to contemporary social and political issues. It brings together leading international contributors from across the social sciences, drawing on insights from psychology, sociology, politics, philosophy, cultural, gender and science studies. Major questions and topics explored in its critique and application of constructionist ideas include the theory and practice of scientific method, the development of social and political policy, the use of social science statistical methods, self-identity and the politics of collective identities, and technological advances in reproductive medicine.
Governing the Present
Bringing together empirical research on the government of economic, social and personal life, the book clearly demonstrates the importance of analysing these as conjoint phenomena rather than separate domains, and questions some cherished boundaries between disciplines and topic areas.
Regulatory Policy and Behavioural Economics
This study offers an international review of the initial applications of behavioural economics to policy, with a particular focus on regulatory policy.
Foucault Beyond Foucault
In Foucault Beyond Foucault Jeffrey Nealon argues that critics have too hastily abandoned Foucault's mid-career reflections on power, and offers a revisionist reading of the philosopher's middle and later works. Retracing power's "intensification" in Foucault, Nealon argues that forms of political power remain central to Foucault's concerns. He allows us to reread Foucault's own conceptual itinerary and, more importantly, to think about how we might respond to the mutations of power that have taken place since the philosopher's death in 1984. In this, the book stages an overdue encounter between Foucault and post-Marxist economic history.
