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Career Distinction
Praise for Career Distinction "Hands down, this book is the bible on branding for your career!" -- Susan Britton Whitcomb, author of Job Search Magic "As a professional resume writer and career coach, I have extolled the concept of personal branding for my clients for years. Now, for the first time ever, I have an outstanding resource to recommend--Career Distinction by William Arruda and Kirsten Dixson. This book details the concept of personal branding in a magnificent and easy-to-digest presentation that is a must-buy for every serious job seeker." -- Wendy S. Enelow, CCM, MRW, JCTC, CPRW Executive Director of the Career Masters Institute "Arruda and Dixson are widely respected in the global career coaching community as gurus who not only teach but live the personal branding model, and their expertise and passion show through on every page of this practical, indispensable book. I highly recommend it to all who want to distinguish themselves from the competition." -- L. Michelle Tullier, PhD, Vice President of Right Management and author of The Unofficial Guide to Landing a Job
This Is Not the Position I Accepted
Now hear from the experts on finding a job ... The most comprehensive executive job search process on the market, this book contains: -Over 130 pages with templates, examples, exercises, graphs, and lots of how-to's. -Over 100 questions to consider asking during an interview. -The single most important question to ask that most candidates never do. -Extensive chapters on resumes, including examples, do's and don'ts, and a template. -How to work with recruiters and get them to call you back. -Explanations on what makes the phone interview unique. -What you need to know about employment contracts. -How to leverage the internet to make yourself findable. The experts will lift the curtain and gi...
Storytelling about Your Brand Online & Offline
Demonstrating how stories have transformed corporate images as well as professionals' careers, this book guides you in developing your own compelling story and then covers the gamut of online and offline opportunities available to reach your target and impactfully market the Brand Called You. --
Personal Branding For Dummies
The fun way to create and maintain personal branding Distinguishing yourself from the competition is important in any facet of business. Creating a clear and concise image, reputation, and status in the professional world provides an edge, whether searching for a first job, exploring a change in career, or looking to be more viable and successful in your current career. Personal Branding For Dummies is a guide through the steps of creating and maintaining a personal trademark by equating self-impression with other people's perception. Personal Branding For Dummies covers everything you need to create your personal branding, including: using different organizations and associations to increas...
The Corporate Lattice
With roots planted firmly in the industrial age, the corporate ladder has been the metaphor used to describe the prevailing one-size-fits-all model for success. At its heart, the ladder is derived from inflexible, hierarchical, organization models in which prestige, individual rewards, information flow, power and influence are tied to the rung each employee occupies. Yet the workplace as we know it is in transition -- evolving away from the linear, one-size-fits-all model of the corporate ladder toward a multidimensional approach that Cathy Benko calls the corporate lattice. This book will serve to widen an organization's strategic lens, representing a fundamentally new way to work and run a...
Advertising and Public Relations
Examines the ins and outs of the advertising and public relations industries, providing tips for success, an in-depth glossary of industry jargon, and an overview of the current state of the industry.
Top Notch Executive Interviews
Addresses the demands of today's complicated interview processes, sharing case studies of senior managers in challenging interview situations to counsel candidates on such topics as working with a recruiter, landing an interview and conducting flawless pre- and post-interview activities.
Extreme Producers: Their Insights and Secrets
In more than 20 years in insurance and financial services sales, Ive had the privilege to talk with many of the top producers in the field. These producers, who routinely post huge sales numbers, have shared insightful sales and personal growth ideas that have enriched their personal and professional lives. I, in turn, have shared these success stories with others, hoping theyll achieve greater success through this shared knowledge. The book is designed to provide quick-and-easy moneymaking ideas that will help you achieve your dreams for yourself and your family.
#My Brand Tweet
From defining the idea of personal branding to getting one's brand out there and keeping it alive, this guide helps readers define their identity and build awareness for their unique value in the marketplace.
The Windmill Networking Approach to Understanding, Leveraging & Maximizing LinkedIn
An informative and comprehensive guide to maximize the social networking potential of LinkedIn by utilizing the powers of Windmill Networking and leveraging online social and business connections.
