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Recollections
‘Recollections’ is a potpourri of elements that were pivotal or were extremely significant in the context of my sustenance during my formative years. Although I cannot put my hand on my heart and say that childhood years were the best times in my life for several reasons but then of course there were number of aspects associated with that era that evokes nostalgia within me from time to time and in a way that has been the trigger for this book.
How to Execute Celebrity Endorsements for Enhancing Brand Preferences ?
This book titled How to Execute Celebrity Endorsements for Enhancing Brand Preferences? speaks of the various theoretical and empirically established perspectives regarding celebrity endorsements in its opening segment. The concluding segment mentions some interesting published accounts of brands and of celebrities endorsing those brands successfully. All the published accounts are in sync with the core theme of the book which is how can celebrity endorsements contribute to enhanced brand preferences. I as someone who has been researching and publishing in the domain of celebrity endorsements for over a decade now do hope that i have been able to collate some of the priceless thoughts on brand endorsements which will be found phenomenally enriching by the readers of this book. The books should find its readers in management students, media and advertising professionals, research scholars, teachers and even CELEBRITIES!
Women in Indian Advertisements
This book is classified into two major sections viz. Perspectives and Plots. While the Perspectives section majorly speaks of the conventional gender portrayals in advertisements over the years in India and abroad and mentions certain unethical practices being executed when it comes to presenting women in ads, it is the Plots section that extracts some path breaking ads from Indian advertising annals that have stood the test of time not just because of their content but the way the ads portrayed women. Such ads were found to shatter conventional wisdom about women and expectations from women in an exemplary way.This book can well be considered as a reference material for students pursuing MBA programs in Marketing at various B-schools. It can also be of help to Research Scholars pursuing doctoral research work in areas of brand communication and of course content writers engaged in content development on marketing and branding practices.
A Murder at Bolpur
While on a trip to Bolpur Santiniketan, Ronobir Sanyal, the noted private investigator along with his cousin Subho and his author friend Neelkanta babu comes across a murder of a retired judge. Later a case of theft of a priceless item is also discovered. The case looks pretty intriguing. There are lots of pieces in the puzzle that Ronobir Sanyal aka Ronuda is unable to comprehend at first. A series of interactions with the key characters is required to understand if theft was the motive behind the murder or the theft was just a work by an opportunist. Things become doubly challenging when the murderer is found to be someone who is a master in the craft of prosthetics. However Ronuda emerges as a winner as he solves both the mysteries in record time. How? Read on……..
Maa
Every life has a tale to tell. However the sad point is that in most cases there is no one to communicate it to the world at large. Maa is an absolutely authentic, transparent and honest memoir of my mother but it is certainly not something to be kept personal and not public because the story and the learning it contains is immense and that is very much essential for each and every such woman of this country at least who believe that their family is more important than they themselves. It is learning for every such woman who digest many unpalatable events in their life with a pinch of agony thinking there will be better times ahead and thus losing out on life and what it has to offer. Maa tracks the journey of my mother since her birth and the important events that take place in her life. How her life keeps molding for the worse with the passage of time and finally how circumstances disallow her to lead a decent and peaceful life.
Stories from India Volume I
“This heart yearns...for the salt of unsmelt air...unswept thunderstorms...unknown adventures.” - Sanober Khan
How To Write Effective Teaching Notes & Teach Case Studies Effectively?
This book titled How to Write Effective Teaching Notes & Teach Case Studies Effectively? can well be considered to complete my authored trilogy on management case studies. My previous two books being How to Write and Teach Case Studies Effectively?and How to Enhance Shelf Life of Case Studies? This book not just goes a step further or rather couple of steps further into the exact and effective approach to teaching cases but it also details about writing effective teaching notes. Teaching notes go a long way in making teachers understand the efficacy of a case study and its suitability of usage in the context of a particular curriculum. It also offers teachers guidance/suggestion as how to conduct a class on case based teaching.
How to Write and Teach Case Studies Effectively?
This book is classified into three pertinent sections. The first section introduces readers to the concept, structure and purpose of case studies. The second section deals with how to write case studies in an effective and engaging manner. The third section focuses on teachers who are expected to teach core management concepts through case studies. Individuals who are interested to know about the nuances of case writing and develop themselves as good case writers and teachers who wish to adopt the right approach to case based teaching in classes will find this book extremely useful
Litteratura July'22 Issue
Litteratura is our literary magazine aimed at featuring authors, writers, bloggers, publishers and organisations in the literary domain to provide them with mass visibility by widespread circulation, and extensive coverage both in print and digital media. This issue of Litteratura is all about Literature from features in Asia.
How Has The Indian Brand Endorsement Landscape Evolved?
This book can well be considered as a sequel to my authored book published in 2017 titled How To Execute Celebrity Endorsements to Enhance Brand Preferences? If my first book on celebrity endorsements was more academic in nature and content, this book of mine is more industry oriented and analytical that can well be considered as a documented commentary of the way Indian brand endorsement space has evolved between 2015 and 2020. During this period certain redefining moments happened to the celebrity endorsement stratosphere like the Maggi controversy, the demonetization drive and the digitization of the Indian media and entertainment business. Lot of tectonic shifts in Indian celebrity endorsements have been observed that have been covered in detail in this book along with offering clear indication as to what more can be expected in times to come.
