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Soda Goes Pop
From its 1939 “Nickel, Nickel” jingle to pathbreaking collaborations with Michael Jackson and Madonna to its pair of X Factor commercials in 2011 and 2012, Pepsi-Cola has played a leading role in drawing the American pop music industry into a synergetic relationship with advertising. This idea has been copied successfully by countless other brands over the years, and such commercial collaboration is commonplace today—but how did we get here? How and why have pop music aesthetics been co-opted to benefit corporate branding? What effect have Pepsi’s music marketing practices in particular had on other brands, the advertising industry, and popular music itself? Soda Goes Pop investigate...
Technical Manual
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Teaching Lifetime Outdoor Pursuits
Teaching Lifetime Outdoor Pursuits presents 12 outdoor pursuits you can incorporate in your outdoor program or traditional PE program. The activities are aligned with NASPE standards and presented by experts who provide instruction on content, delivery, and assessment. The CD-ROM has objectives, sample lessons, sample assessments, and programming ideas.
