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Decoding the New Consumer Mind
Take a glimpse into the mind of the modern consumer A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy. In Decoding the New Consumer Mind, award-winning consumer psychologist Kit Yarrow shares surprising insights about the new motivations and behaviors of shoppers, taking marketers where they need to be today: into the deeply psychological and often unconscious relationships that people have with products, retailers, marketing communications, and brands. Drawing on hundreds of consumer interviews and shop-alongs, Yarrow reveals the trends that define our transformed behavior. For example, when we shop we show greater emotionalit...
Gen BuY
Discover the forces driving the decisions of today's most sought after consumers According to recent statistics, members of Generation Y shop 25 percent to 40 percent more than the average consumer. In Gen BuY, Yarrow and O'Donnell argue that these voracious and fearless consumers have revolutionized the way Americans shop by turning traditional sales and marketing strategies upside down. Based on solid research, the book offers an in-depth look at what motivates these young people to buy certain products and reject others. The authors reveal what makes these consumers tic-how they define power, why they loath manipulation, and why they rely on technology-and show marketers how they can tap into the buying power of this burgeoning group of consumers. Shows what it takes to successfully woe and win young consumers with purchasing power Filled with surprising insights into the psyche of Gen Y buyers Written by an expert in consumer research and a well-connected media consumer author Gen Buy is a must-have resource for marketers, advertisers, retailers, and manufacturers who want to understand the new generation of consumers.
David Yarrow Photography
The must-have photography monograph of the year, this lavish oversized volume celebrates David Yarrow's unparalleled wildlife imagery. For more than two decades, legendary British photographer David Yarrow has been putting himself in harm's way to capture immersive and evocative photography of the world's most revered and endangered species. With his images heightening awareness of those species and also raising huge sums for charity and conservation, he is one of the most relevant photographers in the world today. Featuring Yarrow's 150 most iconic photographs, this book offers a truly unmatched view of some of the world's most compelling animals. The collection of stunning images, paired w...
How Cool Brands Stay Hot
How Cool Brands Stay Hot reveals what drives Generation Y, the most marketing savvy and advertising-critical generation, and how you can develop the right brand strategies to reach this group which, at three times the size of Generation X, has a big impact on society and business. Packed with qualitative and quantitative research plus creative ideas on how to position, develop and promote brands to the new consumer generation, it explains the five crucial steps or dimensions on how to stay a cool youngster brand. The first edition of How Cool Brands Stay Hot won the prestigious 2012 Berry-AMA Book Prize for the best book in marketing and Expert Marketer's Marketing Book of the Year 2011. This fully updated second edition incorporates additional years of extensive research and includes new case studies and 18 interviews with global brand and marketing executives of successful brands such as Converse, Heineken, Diesel, Coca-Cola, MasterCard, eBay, and the BBC.
The Brand Flip
Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip your brand from offering products to offering meaning, from value protection to value creation, from cost-based pricing to relationship pricing, from market segments to brand tribes, and from customer satisfaction to customer empowerment. In the 13 years since Neumeier wrote The Brand Gap, the influence of social media has proven his core theory: “A brand isn’t what you say it is – it’s what they say it is.” People are no longer consumers or market segments or tiny blips in big data. They don’t buy brands. They join brands. They want a vote in what gets produced and how it gets delivered. They’re willing to roll up their sleeves and help out – not only by promoting the brand to their friends, but by contributing content, volunteering ideas, and even selling products or services. At the center of the book is the Brand Commitment Matrix, a simple tool for organizing the six primary components of a brand. Your brand community is your tribe. How will you lead it?
The I Ching
This revised and expanded edition of Wu Wei's well-loved version of the I Ching is unparalleled in its clarity, making this the easiest-to-grasp I Ching ever published. The I Ching is a book of answers that miraculously guides us to success in every possible situation. Yet, if we are to rely with absolute certainty on the I Ching for guidance to our most vital questions, we need answers that are clear and straightforward, leaving no room for confusion or misunderstanding. Wu Wei has guided thousands of people in the use of this great book and knows precisely what you need so you can put your trust in its prophetic guidance. Wu Wei's insightful interpretations of the I Ching's sixty-four hexagrams provide perfectly clear, unambiguous direction while remaining completely true to the ancient writings. You will know exactly what action to take to avoid misfortune and achieve success. The I Ching: The Book of Answers contains everything you need to know about the I Ching and how to use it.
The Old Farmer's Almanac 2021
Happy New Almanac Year! It's time to celebrate the newest edition of The Old Farmer's Almanac! Long recognized as North America's most-beloved and best-selling annual, the handy yellow book fulfills every need and expectation as a calendar of the heavens, a time capsule of the year, an essential reference that reads like a magazine. Always timely, topical, and distinctively "useful, with a pleasant degree of humor," the Almanac is consulted daily by users from all walks of life, throughout the year. The 2021 edition contains the fun facts, predictions, and feature items that have made it a cultural icon: traditionally 80 percent-accurate weather forecasts; notable astronomical events and time-honored astrological dates; horticultural, culinary, fashion, and other trends; historical hallmarks; best fishing days; time- and money-saving garden advice; recipes for refreshment; facts on folklore, farmers, home remedies, and husbandry; amusements and contests, plus too much more to mention--all in the inimitable way that the Almanac has done since 1792.
Get Known Be Seen with Trish Springsteen
In Get Known Be Seen -How to Write Your Book and Leverage It you will find out: - what it takes to become an author, - how to write your book, - how to publish your book, - how to promote yourself and your book using video, and - how to leverage and repurpose your writing using a variety of very clever marketing strategies We all know there are benefits to writing a book, especially a non-fiction book where you can take your business from a one-to-one to a one-to-many business model. This allows you to reach and help so many more clients, generate more speaking engagements, gain more interest in your products and services, and, ultimately, increase your bottom line. We also know that being a successful author requires so much more than writing skills. It is a business within itself. If you are looking to write your own book, publish your book, promote your book and/or leverage your book, either now or in the future, then this book is definitely for you.
Why Customers Would Rather Have a Smartphone than a Car
Why Customers Would Rather Have a Smartphone than a Car explores some of the fundamental changes in consumer behaviour: Why do we buy less in shops and more on the internet? Why do we spend more on gadgets, smartphones and apps and not more on food, holidays or clothing? Why do most business people only look at symptoms and not the causes of changing customer behaviour? The new generation buys differently from the baby boomers; they have different priorities and preferences. The internet has changed us in the way we think, act and communicate. Whilst many retailers now understand the need for change, few of them have established convincing or sustainable models for the future. Cor Molenaar a...
Digital Punishment
Data-driven criminal justice operations have led to the transformation of criminal records into millions of data points. These records are publicly disclosed on the internet, commodified into valuable big data, and leveraged against people. In Digitial Punishment, Sarah Lageson demonstrates the consequences this system has for people, society, and public policy.
