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Branding the Nation, the Place, the Product
Branding is a profoundly geographical type of commodification process. Many things become commodities that are compared and valuated on markets around the globe. Places such as cities or regions, countries and nations attempt to acquire visibility through branding. Geographical imaginations are evoked to brand goods and places as commodities in order to show or create connections and add value. Yet, not all that is branded was originally intended and created for markets. This volume aims to broaden current understanding of branding through a series of contributions from geography, history, political studies, cultural, and media studies, offering insight into how ordinary places, objects and ...
(Hidden) Minorities
This book asks why several ethnic and linguistic groups in Central Europe and the Balkans have not yet been legally recognized as national minorities. Some of these hidden minorities have not developed an intellectual elite that can visibly present their identity and claims to the majority population. Other groups are deliberately concealing their existence and language for reasons of self-protection. The chapters in this volume address the everyday mechanisms of hiding and being hidden in the transition zone of these two European regions.
Germans and Hungarians in Southeast Europe
The focal point is primarily on the post-socialist period from 1989/90 to about 2012; The spatial extent of the research includes Hungary (Herber-Patronagestaat), Slovenia, Croatia (Slavonia), Serbia (Vojvodina), and Romania (Transylvania, Germany and Austria as patronage states for the Germans).
Germans and Hungarians in Southeast Europe
Der zeiltiche Fokus liegt vor allem auf der postsozialistischen Zeit ab 1989/90 bis etwa 2012; die räumliche Ausdehnung der Forschungen schliesst Ungarn (Herberge- Patronagestaat), Slowenien, Kroatien (Slawonien), Serbien (Vojvodina), und Rumänien (Siebenbürgen sowie Deutschland und Österreich als Patronagestaaten für die Deutschen mit ein.
From the Highlands to Hollywood
This volume is dedicated to the academic achievements of Karl Kaser and to the 50th anniversary of Southeast European History and Anthropology (SEEHA) at the University of Graz. Its editors are collaborators of SEEHA and experts in various fields of Southeast European Studies: Siegfried Gruber, Dominik Gutmeyr, Sabine Jesner, Elife Krasniqi, Robert Pichler, and Christian Promitzer. The Festschrift covers diverse approaches toward the study of societies and cultures in Southeastern Europe, both with respect to history and current affairs, and brings together contributions from several of Kaser's former doctoral students, colleagues, collaborators and friends from across Europe.
Branding the Middle East
This edited volume investigates place, product, and personal branding in the Middle East and North Africa, including some studies from adjacent regions and the wider Islamicate world. Going beyond simply presenting logos and slogans, it critically analyses processes of strategic communication and image building under general conditions of globalisation, neoliberalisation, and postmodernisation and, in a regional perspective, of lasting authoritarian rule and increased endeavours for "worlding." In particular, it looks at the multiple actors involved in branding activities, their interests and motives, and investigates tools, channels, and forms of branding. A major interest exists in the entanglements of different spatial scales and in the (in)consistencies of communication measures. Attention is paid to reconfigurations of certain images over time and to the positioning of objects of branding in time and space. Historical case studies supplement the focus on contemporary branding efforts. While branding in the Western world and many emerging economies has been meticulously analysed, this edited volume fills an important gap in the research on MENA countries.
Yearbook of Transnational History
The Yearbook of Transnational History is dedicated to disseminating pioneering research in the field of transnational history. The ten chapters of this volume explore topics and themes of heritage creation from the Crusades to the Apollo space flights.
Hungarian Religion, Romanian Blood
Amid the rising nationalism and racial politics that culminated in World War II, European countries wishing to "purify" their nations often forced unwanted populations to migrate. The targeted minorities had few options, but as R. Chris Davis shows, they sometimes used creative tactics to fight back, redefining their identities to serve their own interests. Davis's highly illuminating example is the case of the little-known Moldavian Csangos, a Hungarian- and Romanian-speaking community of Roman Catholics in eastern Romania. During World War II, some in the Romanian government wanted to expel them. The Hungarian government saw them as Hungarians and wanted to settle them on lands confiscated...
Borderlands Orientalism or How the Savage Lost his Nobility
In Russia's cultural memory, the Caucasus is a potent point of reference, to which many emotions, images, and stereotypes are attached. The book gives a new reading of the development of Russia's perception of its borderlands and presents a complex picture of the encounter between the Russians and the indigenous population of the Caucasus. The study outlines the history of a region standing in between Russian reveries and Russian imperialism. (Series: Studies on South East Europe, Vol. 19) [Subject: History, Russian Studies, Ethnology]
