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Precision Pricing
"Setting the 'right' price is one of the key management tasks that drive a firm's performance. Even small price variations can have a major impact on sales and profitability. Therefore, it is important for managers to know consumers' willingness to pay as precisely as possible in order to harvest their product's profit potential as much as possible. This book will help you get your price right!" Professor Dr. Dr. Z. John Zhang The Wharton School, University of Pennsylvania, USA.
The Impact of the General Data Protection Regulation (GDPR) on the Online Advertising Market
What will you learn from this book? Why and how the European General Data Protection Regulation (GDPR) impacts the online advertising market, particularly advertisers, publishers and users. How advertisers and publishers leverage users' personal data to pursue their goals. Which aspects of the GDPR are most relevant for advertisers, publishers and users. How complex it is to go through the process of obtaining user permission for personal data processing, and how IAB's Transparency and Consent Framework (TCF) intends to help. How many firms a publisher provides with access to its users' data, and how long it takes a user to respond to all permission requests. Which developments are taking pl...
Unerwünschte Kunden
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Disiecta Membra Musicae
Although fragments from music manuscripts have occupied a place of considerable importance since the very early days of modern musicology, a collective, up-to-date, and comprehensive discussion of the various techniques and approaches for their study was lacking. On-line resources have also become increasingly crucial for the identification, study, and textual/musical reconstruction of fragmentary sources. Disiecta Membra Musicae. Studies in Musical Fragmentology aims at reviewing the state of the art in the study of medieval music fragments in Europe, the variety of methodologies for studying the repertory and its transmission, musical palaeography, codicology, liturgy, historical and cultu...
Foreign encounters
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The Fabrica of Andreas Vesalius
Winner of the Third Neu-Whitrow Prize (2021) granted by the Commission on Bibliography and Documentation of IUHPS-DHST Additional background information This book provides bibliographic information, ownership records, a detailed worldwide census and a description of the handwritten annotations for all the surviving copies of the 1543 and 1555 editions of Vesalius’ De humani corporis fabrica. It also offers a groundbreaking historical analysis of how the Fabrica traveled across the globe, and how readers studied, annotated and critiqued its contents from 1543 to 2017. The Fabrica of Andreas Vesalius sheds a fresh light on the book’s vibrant reception history and documents how physicians, artists, theologians and collectors filled its pages with copious annotations. It also offers a novel interpretation of how an early anatomical textbook became one of the most coveted rare books for collectors in the 21st century.
Die Codices Palatini germanici in der Universitätsbibliothek Heidelberg (Cod. Pal. germ. 182-303)
Zu den 848 Codices Palatini germanici, die in erster Linie wegen ihrer oft einzigartigen literarischen Textzeugen beruhmt sind, zahlen auch knapp 300 Handschriften aus den Fachgebieten der Medizin und Alchemie. Der uberwiegende Teil der beschriebenen Kodizes zahlt zu diesem Fachschrifttum, das nicht zuletzt wegen des grossen Interesses einiger Mitglieder der kurfurstlichen und pfalzgraflichen Familie gesammelt wurde. Die bearbeiteten Handschriften stammen aus dem 14. bis 16. Jahrhundert, wobei der Schwerpunkt der Uberlieferung im spaten 16. Jahrhundert liegt. Neben einiger Traktatliteratur, die zum Teil antikes, arabisches oder mittelalterliches Schrifttum uberliefert und eher allgemeinen Ch...
Adams Pech, die Welt zu retten
Aatami Rymättylä hat den Weg aus der drohenden Ölkrise gefunden: einen winzigen Akku, der Strom im Überfluss liefern kann. Um die umwälzende Erfindung zu vermarkten, fehlt Aatami jedoch das Geld. Zum Glück nimmt sich Eeva Kontupohja des vom Pech verfolgten Weltretters an. Die neue Energiequelle stösst jedoch nicht nur auf Gegenliebe. Die Ölmultis setzen einen sizilianischen Killer auf Aatami an.
