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The Tourism and Leisure Industry
An essential read for all leisure and tourism experts, this educational book analyzes and explains demographics, global supply and demand, globalization, intercultural behavior and mobility to help you forecast future consumer needs.
The Americanization/Westernization of Austria
Political, economic, social, and cultural modernization dramatically transformed twentieth-century Austria. Innovative new methods of production and management, such as the assembly line, changed Austrian business after World War I, much as the Marshall Plan shaped the economy after World War II. At the same time, jazz, Hollywood movies, television programming, and mass commodities were as popular in Austria as elsewhere in Western Europe. Even political campaigns followed American trends. All this occurred despite the fact that in West Germany, American nostrums and models had been rejected, modified, or "translated" into milder versions. Ultimately, Austria was "Western Europeanized" when ...
Alpine tourism
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Benchmarks in Hospitality and Tourism
This pioneering book will familiarize you with benchmarking techniques that can be used to gauge and improve the performance of hospitality and tourism businesses anywhere! With compelling case studies drawn from hotel management, environmental systems, and destination practices, it examines important aspects of benchmarking, including satisfaction barometers, indicator development, and finding/networking with benchmarking partners.
Management Under Differing Value Systems
No detailed description available for "Management Under Differing Value Systems".
