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Cases in Call Center Management
Written by authorities on the call center industry, this book brings to light the strategic importance of call centers in today's business world. As interactions with customers move away from person-to-person the call center is becoming a vital force for corporate marketing and communication.
Handbook of Research on Customer Loyalty
Identifying customer loyalty as a crucial success factor in contemporary marketing thinking and practice, this innovative Handbook incorporates a rich collection of perspectives on the current topics and research-driven practices in the field. Leading scholars offer an insightful reimagining of the research methods, metrics, and designs for the future of measuring and predicting customer loyalty.
Handbook of Research on Customer Engagement
Customer engagement is now a critical research priority in contemporary marketing. In this Handbook, a cadre of international scholars offer an overview of current research on this rapidly growing field of study.
M. A. de Ruyter, etc
None
The Oxford Handbook of Individual Differences in Organizational Contexts
Comprising twenty-six chapters authored by fifty-seven esteemed academics, this book facilitates readers in comprehending the key findings, questions, and future research areas of individual differences research in organizational contexts.
The Oxford Handbook of Individual Differences in Organizational Contexts
Individual differences represent one of the oldest research areas within psychology and serve as the 'nature' component critical for understanding human behaviour. This domain's constructs have long been applied in organizational spheres, including organizational behaviour, organizational psychology, managerial psychology, personnel psychology, leadership, and management. As a result, there exists a vast body of literature exploring the role of individual differences in organizational settings. The Oxford Handbook of Individual Differences in Organizational Contexts reviews the individual differences, paying attention both to psychological differences (e.g., personality traits, dark personal...
