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Advanced Database Marketing
While the definition of database marketing hasn’t changed, its meaning has become more vivid, versatile and exciting than ever before. Advanced Database Marketing provides a state-of-the-art guide to the methods and applications that define this new era in database marketing, including advances in areas such as text mining, recommendation systems, internet marketing, and dynamic customer management. An impressive list of contributors including many of the thought-leaders in database marketing from across the world bring together chapters that combine the best academic research and business applications. The result is a definitive guide and reference for marketing and brand analysts, master...
Marketing at the Confluence between Entertainment and Analytics
This volume presents the full proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress held in Paris, France. It contains current research in marketing from academics, scholars, and practitioners from around the world. Focusing on advancing marketing theory and practice, this volume will help marketers to move forward in providing value for companies, consumers, and society. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferen...
Trends in Applied Intelligent Systems
Annotation The three volume set LNAI 6096, LNAI 6097, and LNAI 6098 constitutes the thoroughly refereed conference proceedings of the 23rd International Conference on Industrial Engineering and Other Applications of Applied Intelligend Systems, IEA/AIE 2010, held in Cordoba, Spain, in June 2010. The total of 119 papers selected for the proceedings were carefully reviewed and selected from 297 submissions.
Ensemble Classification Methods with Applications in R
An essential guide to two burgeoning topics in machine learning – classification trees and ensemble learning Ensemble Classification Methods with Applications in R introduces the concepts and principles of ensemble classifiers methods and includes a review of the most commonly used techniques. This important resource shows how ensemble classification has become an extension of the individual classifiers. The text puts the emphasis on two areas of machine learning: classification trees and ensemble learning. The authors explore ensemble classification methods’ basic characteristics and explain the types of problems that can emerge in its application. Written by a team of noted experts in ...
Artificial Intelligence Research and Development
Artificial intelligence has become an indispensible part of our lives in recent years, affecting all aspects from business and leisure to transport and health care. This book presents the proceedings of the 23rd edition of the International Conference of the Catalan Association for Artificial Intelligence (CCIA), an annual event that serves as a meeting point for researchers in Artificial Intelligence in the area of the Catalan speaking territories and from around the world. The 2021 edition was held online as a virtual conference from 20 - 22 October 2021 due to the COVID-19 pandemic. The book contains 42 long papers and 9 short papers, carefully reviewed and selected. The papers cover all ...
Artificial Intelligence for Intelligent Systems
The aim of this book is to highlight the most promising lines of research, using new enabling technologies and methods based on AI/ML techniques to solve issues and challenges related to intelligent and computing systems. Intelligent computing easily collects data using smart technological applications like IoT-based wireless networks, digital healthcare, transportation, blockchain, 5.0 industry and deep learning for better decision making. AI enabled networks will be integrated in smart cities' concept for interconnectivity. Wireless networks will play an important role. The digital era of computational intelligence will change the dynamics and lifestyle of human beings. Future networks wil...
Trends and Innovations in Marketing Information Systems
Information technology has helped to facilitate the development of various marketing techniques, thus enabling a more efficient distribution of the data that are essential to business success. These advances have equipped managers with superior tools to interpret available consumer and product data and use this information as part of their strategic planning. Trends and Innovations in Marketing Information Systems features the latest prevailing technological functions and procedures necessary to promote new developments in promotional tools and methods. Bringing together extensive discussions on the role of digital tools in customer relationship management, social media, and market performance, this book is an essential reference source for business professionals, managers, and researchers interested in the use of current technology to improve marketing practice.
The History of Marketing Science
The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other related fields. Since it is roughly 50 years from its origins, The History of Marketing Science is a timely review of the accomplishments of marketing scientists in a number of research areas. Different research areas of marketing science, such as Pricing, Internet Marketing, Diffusion Models, and Advertising, are treated to a highly readable and easy-to-digest historical analysis by the contributing authors. Each chapter provides a chronological timeline of key historical developments in the area of marketing science covered. Reader...
The Privacy Fallacy
Our privacy is besieged by tech companies. Companies can do this because our laws are built on outdated ideas that trap lawmakers, regulators, and courts into wrong assumptions about privacy, resulting in ineffective legal remedies to one of the most pressing concerns of our generation. Drawing on behavioral science, sociology, and economics, Ignacio Cofone challenges existing laws and reform proposals and dispels enduring misconceptions about data-driven interactions. This exploration offers readers a holistic view of why current laws and regulations fail to protect us against corporate digital harms, particularly those created by AI. Cofone then proposes a better response: meaningful accountability for the consequences of corporate data practices, which ultimately entails creating a new type of liability that recognizes the value of privacy.
History Of Marketing Science, The (Second Edition)
The field of marketing science has evolved significantly in the last 70 years. Throughout its rich history, developments in this field have always been anchored on marketing phenomena that drew on economics, statistics, operations research, and related disciplines. This book reviews the accomplishments of notable marketing scientists in several research areas. It emphasizes both the role and the importance that pioneers in marketing science have had in the rapid development of this field and honors those contributions.This second edition of the book offers updates of the former chapters and six new chapters on emerging areas of marketing science including machine learning, field experimentat...
