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Toyota’s Global Marketing Strategy
There are many books on the market that discuss the Toyota Production System but few that insightfully analyze its marketing strategy. Authored by former Toyota marketing executives, this is the first book of its kind to detail how Toyota’s thinking habits go beyond the shop floor and influence and guide Toyota’s marketing function. Toyota has expanded from a venture enterprise to one of the biggest global enterprises because of its innovative mindset (Toyota thinking habits) using Breakthrough Thinking, which supports a new philosophical approach to problem solving, turning 180 degrees away from conventional thinking. Written by Toyota’s former executive managing director and founder ...
The Ignition Switch from Hell
In 2014, automakers in the United States more than doubled their previous all-time record for automotive safety recalls. The most prominent recall was for a defective ignition switch in General Motors vehicles that caused cars to stall and airbags to fail in a crash, prompting a legal, financial and public relations nightmare for the company. "The Ignition Switch from Hell" examines the engineering, managerial and supplier relations problems that led to the defective part. The book provides suggestions on how GM management can improve vehicle quality assurance, including case studies of quality assurance systems from Japanese suppliers.
Toyota’s Global Marketing Strategy
There are many books on the market that discuss the Toyota Production System but few that insightfully analyze its marketing strategy. Authored by former Toyota marketing executives, this is the first book of its kind to detail how Toyota’s thinking habits go beyond the shop floor and influence and guide Toyota’s marketing function. Toyota has expanded from a venture enterprise to one of the biggest global enterprises because of its innovative mindset (Toyota thinking habits) using Breakthrough Thinking, which supports a new philosophical approach to problem solving, turning 180 degrees away from conventional thinking. Written by Toyota’s former executive managing director and founder ...
Collaborative Advantage
Demonstrates the power of collaborative advantage, arguing that, in the future, competitive advantage will increasingly be created by teams of companies, rather than by the single firm. Managers who do not recognize this development - regardless of their industry - are in danger of adopting the wrong strategies for their firms.
The Firm as a Collaborative Community
This volume explores the changing nature of community in modern corporations. Community within and between firms - the fabric of trust so essential to contemporary business - has long been based on loyalty. This loyalty has been largely destroyed by three decades of economic turbulence, downsizing, and restructuring. Yet community is more important than ever in an increasingly complex, knowledge-intensive economy. The thesis of this volume is that a new form of community is slowly emerging - one that is more flexible and wider in scope than the community of loyalty, and that transcends the limitations of both traditional Gemeinschaft and modern Gesellschaft. We call this form collaborative c...
Strategic Excellence in the Architecture, Engineering, and Construction Industries
Strategic Excellence in the Architecture, Engineering, and Construction Industries is a process of applied strategic thinking designed to develop a strategy empowered with the agility to adapt to changing circumstances and to drive a high performing culture of ideal behaviors. It is infused with the insight and the thought leadership of the Shingo Model and the scientific thinking of Lean Six Sigma. The book goes beyond the classic approach to strategic planning by driving effective execution of the strategy through the embedment of collective ownership and organization-wide alignment into the entire process. Significant advances in strategic planning and management have been developed over decades of learning and practice. Many of those advances, however, have been developed in the manufacturing industry and have not been translated into terms easily applicable to the A/E/C (Architectural / Engineering / Construction) industry. This book incorporates current best practices from cutting edge organizations around the globe and presents those in a way that they can easily be applied to A/E/C organizations through an efficient and effective process.
Knowledge Leadership
Knowledge Leadership: Tools for Executive Leaders explains the concept of Knowledge Leadership by analyzing the strategies and tools of information and knowledge management. The book uses case studies of successful executive leaders such as Jack Welch and Michael Dell to examine Knowledge Leadership practices. The discourse covers global industries ranging from automobile to retail. Knowledge is a prized asset in this rapidly growing world. Some of it needs to be guarded against plagiarization at any cost, while some must be shared with people for it to flourish and thrive. Across industries, individuals and organizations have a competitive advantage if knowledge and information is dissemina...
