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E-Entrepreneurship and ICT Ventures: Strategy, Organization and Technology
Information and communication technologies related to digital networks enable the continued rise of entrepreneurial business opportunities and inventive business models. E-Entrepreneurship and ICT Ventures: Strategy, Organization and Technology provides a unique and quintessential overview of the current state of conceptual and empirical research at the interface of e-business and entrepreneurship research. Contributing an enhanced understanding of the important interface of e-business and entrepreneurship, this reference publication brings together leading academics and practitioners from around the world, offering essential reading material for students, educators, managers, entrepreneurs, and political decision makers interested in applying and fostering e-business concepts in an entrepreneurial environment.
Web Technologies: Concepts, Methodologies, Tools, and Applications
With the technological advancement of mobile devices, social networking, and electronic services, Web technologies continues to play an ever-growing part of the global way of life, incorporated into cultural, economical, and organizational levels. Web Technologies: Concepts, Methodologies, Tools, and Applications (4 Volume) provides a comprehensive depiction of current and future trends in support of the evolution of Web information systems, Web applications, and the Internet. Through coverage of the latest models, concepts, and architectures, this multiple-volume reference supplies audiences with an authoritative source of information and direction for the further development of the Internet and Web-based phenomena.
Handbook of Research on Techno-Entrepreneurship, Second Edition
With chapters focusing on China, India, Southeast Asia and South America, the Handbook explores views on the new hot spots in techno-entrepreneurship development.
Global Business: Concepts, Methodologies, Tools and Applications
"This multi-volume reference examines critical issues and emerging trends in global business, with topics ranging from managing new information technology in global business operations to ethics and communication strategies"--Provided by publisher.
Cross-Channel Cooperation
Tobias Kollmann and Matthias Häsel explore the manifold possibilities of cross-channel cooperation and present the first systematic investigation and classification of cooperation strategies between partners equipped with online and offline business models. They provide a conceptual framework to understand the subject and examine the practical implications for the implementation of their new concept.
Recent Advances in Precision Vaccine Discovery & Development
Topic Editor Jay Evans is the co-founder, President and CEO of Inimmune Corporation. The other Topic Editors declare no competing interests with regard to the Research Topic subject.
Handbuch Entrepreneurship
Dieses Handbuch vereint erstmals die konzeptionellen Aspekte im Bereich Entrepreneurship in einem Werk. Die Beiträge ausgewiesener Experten vermitteln eine Übersicht über Formen und Instrumente des Entrepreneurship, aktuelle Entwicklungen der Entrepreneurship-Forschung sowie Rollen und Aufgaben des Gründers unter besonderer Berücksichtigung der gesellschaftspolitischen Aspekte von Entrepreneurship. Ergänzt durch Praxisbeispiele gibt das Werk Studenten und Wissenschaftlern einen umfassenden Überblick über den State of the Art sowie Gründern konkrete Anleitungen für die Praxis.
Behavioural Targeting
Consumers today are in the focus of a wide range of companies in a more and more global world, all of which implies an increase of marketing activities and hence an increase of advertising effort. Hundreds or even thousands of advertising messages are put in front of consumers every day through various media channels. However, every targeted customer has a very limited ability of perceiving advertising messages and even a smaller percentage of what has been recognized is considered as being relevant. Therefore consumers quite often feel harassed and overloaded by the mass of information, the quality of advertising and the context in which it is shown, and react protective towards advertising...
Plotkin's Vaccines,E-Book
From the latest vaccination evidence, recommendations, and protocols . . . to new vaccine development and the use of vaccines in reducing disease, Plotkin's Vaccines, 8th Edition, covers every aspect of vaccination. Now completely revised and updated from cover to cover, this award-winning text continues to provide reliable information from global authorities, offering a complete understanding of each disease, as well as the latest knowledge of both existing vaccines and those currently in research and development. Described by Bill Gates as "an indispensable guide to the enhancement of the well-being of our world," Plotkin's Vaccines is a must-have reference for current, authoritative infor...
Handbook of Research on Telecommunications Planning and Management for Business
"This book provides original, in-depth, and innovative articles on telecommunications policy, management, and business applications"--Provided by publisher.
