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Tesserae
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Memoar Sherlock Holmes (The Memoirs of Sherlock Holmes) * Hard Cover
Bersama Watson, Holmes menyelidiki kasus-kasus pelik seperti lenyapnya Silver Blaze---kuda pacuan yang dijagokan dalam Kejuaraan Piala Wessex---dan misteri kematian Kolonel Barclay dari Kesatuan Royal Mallows yang diduga dibunuh oleh istrinya sendiri. Sambil mengenang masa lalu di depan perapian pada musim dingin, Holmes menuturkan kepada Watson kasus-kasus yang pernah ditanganinya sewaktu dia masih meniti karier. Rahasia di balik meledaknya Kapal Gloria Scott dan harta terpendam yang terkandung dalam Ritual Keluarga Musgrave adalah dua di antaranya. Sebelas cuplikan perjuangan Sherlock Holmes memerangi kejahatan dibeberkan dalam memoar ini, diakhiri dengan duel antara detektif kondang itu dengan Profesor Moriarty, sang Napoleon dunia kejahatan, di Air Terjun Reichenbach.
Arthur Machen
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Autumn Angels
A fantasy for adults (rather than yet another adolescent power trip wish fulfillment testosterone fest), Autumn Angels evokes the smart playfulness of a Rudy Rucker, a Philip Jose Farmer, or a Kurt Vonnegut.--Ivan Lerner, Revolution Science Fiction.
Applying Mind Genomics to Social Sciences
Mind genomics is the next level of apprehension of human behavior. It seeks to comprehend what drives consumers and people in general in their day-to-day decision making. It reaches out where surveys and focus groups are inadequate tools to help us better understand how people feel and how they will behave in a particular situation. While allowing for a more encapsulating method that works well with big data, mind genomics offers a more nuanced view of the complex societal and political reality. Applying Mind Genomics to Social Sciences presents an overview of mind genomics as applied to the food industry, commerce, business services, tourism, healthcare, and even legal service. Its focus, h...
Seducing the Subconscious
Our relationship with ads: it's complicated A must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising. Robert Heath uses approaches from experimental psychology and cognitive neuroscience to outline his theory of the subconscious influence of advertising in its audience’s lives. In addition to looking at ads’ influence on consumers, Heath also addresses how advertising is evolving, noting especially the ethical implications of its development. Supported by current research, Seducing the Subconscious shows us just how strange and complicated our relationship is with the ads we see every day.
