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Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications
The world of brands is undergoing a sea change in the domain of consumer culture, and it has become a challenge to cater to the taste and needs of audiences. The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative for success in a competitive marketplace. Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications is a vital reference source for the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Highlighting a range of topics such as consumer behavior, advertising, and emotional branding, this multi-volume book is ideally designed for business executives, marketing professionals, business managers, academicians, and researchers actively involved in the marketing industry.
In Her Own Voice
Based on 25 years of research into the specific hurdles facing women in business, In Her Own Voice offers sage advice and empowerment for any woman striving to advance her career—and any organization ready to improve gender equity at every level. The world has awakened to the urgent need to focus on women’s advancement—companies with gender-balanced leadership are far more likely to outperform their peers, and the evolving expectations of leadership align to women’s natural strengths. Yet just 10 percent of Fortune 500 CEOs and less than 30 percent of senior leaders are women, and the pace of growth is shockingly slow, made worse by COVID-19 and its aftermath. What does it take for w...
Gender, Branding, and the Modern Music Industry
Gender, Branding, and the Modern Music Industry combines interview data with music industry professionals with theoretical frameworks from sociology, mass communication, and marketing to explain and explore the gender differences female artists experience. This book provides a rare lens on the rigid packaging process that transforms female artists of various genres into female pop stars. Stars—and the industry power brokers who make their fortunes—have learned to prioritize sexual attractiveness over talent as they fight a crowded field for movie deals, magazine covers, and fashion lines, let alone record deals. This focus on the female pop star’s body as her core asset has resigned many women to being "short term brands," positioned to earn as much money as possible before burning out or aging ungracefully. This book, which includes interview data from music industry insiders, explores the sociological forces that drive women into these tired representations, and the ramifications for the greater social world.
Brand for Talent
Praise for Brand for Talent "As a marketer, nothing is more important than building a strong, relevant brand. As a leader, nothing is more important than creating an energized, talented group of employees. Brand for Talent provides a compelling framework and great practical tips. It will change the way you think about your people strategy." CAMMIE DUNAWAY, Nintendo of America "Brand for Talent is your wake up call to the realities of today's hiring marketplace. Branding baristas Mark Schumann and Libby Sartain welcome you with a steaming mug of half philosophy and half pragmatism topped with real-world examples. Get Brand for Talent, get amped and get going!" BRAD WHITWORTH, ABC, Cisco, IABC...
MaFIA
BE SEEN, BE HEARD. Just because you can write a book doesn't mean it will be seen or sold. This book can help you do both. Written specifically for indie authors by a corporate marketer, MaFIA will equip you with the knowledge you need to actually make money as a writer. From author branding to SEO to digital strategy and beyond, this book is jam-packed with proven strategies that the leading marketers from the biggest companies in the world leverage to sell their products. The only author fairytales are the ones you create for yourself. This book is a map to your happy ending.
Permission to Screw Up
The inspiring, unlikely, laugh-out-loud story of how one woman learned to lead–and how she ultimately succeeded, not despite her many mistakes, but because of them. This is the story of how Kristen Hadeed built Student Maid, a cleaning company where people are happy, loyal, productive, and empowered, even while they’re mopping floors and scrubbing toilets. It’s the story of how she went from being an almost comically inept leader to a sought-after CEO who teaches others how to lead. Hadeed unintentionally launched Student Maid while attending college ten years ago. Since then, Student Maid has employed hundreds of students and is widely recognized for its industry-leading retention rat...
Social Media and Society
Regina Luttrell and Adrienne A. Wallace present an engaging introduction of social media’s integration with modern society. Recognizing categories of relational, societal, and self while analyzing the social media environment, this introductory mass communications textbook establishes a framework for understanding how technology, culture, democracy, economy, and audience fragmentation interact with each media industry differently and relate to media literacy. Armed with this knowledge, future professional communicators gain a better understanding of their audience and the level to which their strategies influence the public. Social Media and Society empowers students as consumers and creat...
The Stuff of Spectatorship
Film and television create worlds, but they are also of a world, a world that is made up of stuff, to which humans attach meaning. Think of the last time you watched a movie: the chair you sat in, the snacks you ate, the people around you, maybe the beer or joint you consumed to help you unwind—all this stuff shaped your experience of media and its influence on you. The material culture around film and television changes how we make sense of their content, not to mention the very concepts of the mediums. Focusing on material cultures of film and television reception, The Stuff of Spectatorship argues that the things we share space with and consume as we consume television and film influence the meaning we gather from them. This book examines the roles that six different material cultures have played in film and television culture since the 1970s—including video marketing, branded merchandise, drugs and alcohol, and even gun violence—and shows how objects considered peripheral to film and television culture are in fact central to its past and future.
Brand Gender
This book explores ways to drive and increase a brand’s most important property, its equity. Focussing on gender, the author analyses the impact of assigning personalities and characteristics to products and how this can affect the management of brands on a global scale. Using detailed examples, the author argues that brands with low masculine and feminine characteristics have the lowest equity, whilst brands with both high feminine and masculine characteristics are shown to have the strongest equity. Including notions of androgyny in brands, this significant study reveals the different factors which can affect a brand being perceived as either masculine or feminine. Aiming to develop a comprehensive theory and provide practitioners with a guide to increasing the equity of their brands, this controversial and pioneering book lays the foundation for creating a global brand personality model.
Kristen's Rites of Passage
This book is about an eleven year old girl named Kristen that completes a forty day Rites of Passage Program which educates her on how to start a business, produce a product for that business, and invest the money earned in the revitalization of abandoned real estate properties within the community. Her goal at the beginning of forty days was to initiate a business. We named our new business Jonestown Publishing, LLC. She has aquired the knowledge to start a publishing company, co-authored a book, and created a product to sell online which will generate wealth to buy the real estate properties for her and our non-profit organization. Our purpose is to educate young adults on how to rebuild their communities, by completing our forty day Rites of Passage Program outlined in this book.
