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What should or could cultural studies look like in the 21st Century? New Cultural Studies is both an introductory reference work and an original study which explores some of the most exciting new directions currently being opened up in cultural studies. A new generation has begun to emerge from the shadow of the Birmingham School: a generation who have turned to theory as a means to think through some of the crucial problems and issues in contemporary culture. New Cultural Studies: Adventures in Theory collects for the first time the ideas of this generation and explains just why theory continues to be crucial for cultural studies. The book explores theory's past, present and most especially...
Görele (Giresun İli, Turkey); social life and customs.
Companies with strong reputations are better able to attract customers, investors, and quality employees-and to survive crises that would destroy weaker firms. Fame and Fortune shows how to quantitatively measure your company's reputation, estimate its business value, and systematically enhance it over both the short- and long-term. First, you'll learn how to benchmark your firm's reputation against key rivals in six key areas, ranging from product quality to emotional appeal. Next, you'll discover that the winners of global reputation surveys get to the top by following a set of core principles through which they build visibility, distinctiveness, consistency, authenticity, and transparency...
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