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Hospitalidade
Hospitalidade: conceitos e aplicações apresenta um estudo completo não apenas para aqueles que buscam aprimorar seus conhecimentos, mas para todos que desejam se familiarizar com o mundo da hospedagem, dos alimentos e bebidas, de eventos, viagens e turismo, entre outros temas relacionados que compõem a indústria da Hospitalidade. A obra explora o mercado e o produto hoteleiro, incluindo seu passado e seu presente, apresenta estudos de caso, lista de siglas comumente utilizadas, sistemas de referência e de classificação, glossário, além de ajudar no desenvolvimento das habilidades de liderança tão importantes nessa área.
Tourism Theory
Theories within tourism can be difficult, even confusing areas to understand. Developed from the successful Portuguese textbook Teoria do Turismo, Tourism Theory provides clear and thorough coverage of all aspects of tourism theory for students and researchers of tourism. Consisting of five sections and over fifty entries, this book covers nine of the most important models in tourism study. The first three sections examine general concepts in tourism; disciplines and topics; and the tourist, which includes areas such as demand, gaze, psychology and typologies. A fourth section covers intermediation, distribution and travel, reviewing aspects such as travel agencies, tourist flows and multi-d...
Marketing Your City, U.S.A.
With Marketing Your City, U.S.A.: A Guide to Developing a Strategic Marketing Plan, you’ll discover how easy it is to market your hometown to potential tourists. You’ll find a simple, sure-fire strategy proven to bring out the charm and beauty of any town, anywhere. You’ll learn ways to improve the ”packaging” of your community, while at the same time improving its visible appeal to tourists. Marketing Your City, U.S.A. gives you the guidelines for developing and selecting objectives, key strategies, and tactics that will help you produce or increase revenue through increased tourism. In Marketing Your City, U.S.A., you’ll find the marketing process broken down into easy steps th...
Careers in Hospitality
Even in challenging economic times, the hospitality industry is one career field that has consistently proven itself to hold out against difficult financial circumstances. Hundreds of thousands of new job posts are added each year to the already over twelve million people working in the events, food, lodging, and tourism industries. In these pages, exciting work opportunities in these four subcategories of the hospitality field are served up with a smile, giving readers practical steps to finding and excelling in their dream job as a chef, an event coordinator, a museum guide, or in one of the many other exciting jobs explored here.
Community Destination Management in Developing Economies
Community Destination Management in Developing Economies is a user-friendly guide that provides a comprehensive view of the issues facing planners, policymakers, and destination managers who attempt to ensure a sustainable future for community destinations in developing economies. Travel and tourism experts from a wide range of disciplines discuss illustrative case studies and effective practical approaches for various facets of destination management. This book explains in detail the complex task of destination management, making the needed basic knowledge and skills understandable to all readers. The book is extensively referenced and has several helpful figures, tables, and photographs to clarify concepts and topics.
Convention Tourism
Convention Tourism: International Research and Industry Perspectives is a thorough analysis of the industry's key markets, combining insightful articles with detailed case studies. Equally valuable as a professional handbook, research reference guide, and textbook, this comprehensive book includes an account of the history of convention tourism and its economic contributions, marketing and human resources analyses, global and regional developments, and research issues and challenges.
Handbook of Marketing Research Methodologies for Hospitality and Tourism
The final section explains market analysis planning and communications, including preparing a research-based business review and the effective presentation of research findings.
Vietnam Tourism
Explore the travel/tourism possibilities of this exotic yet tourist-friendly country Vietnam Tourism presents a unique ethnographic-semiotic analysis of some of the most important touristic icons in Vietnamese culture. In addition, it offers a firsthand analysis of many aspects of daily life in Vietnam and a semiotic analysis of Vietnam’s dominant cultural symbols. A twelve-page photo section brings vibrant images of this unique country to life. Vietnam Tourism also presents an essential overview of what Vietnam has to offer tourists, looking at the exciting possibilities—and the potential pitfalls—of visiting this extraordinary country. Although Vietnam is a Third World country, it ha...
