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Kotler On Marketing
Since 1969, Philip Kotler's marketing text books have been read as the marketing gospel, as he has provided incisive and valuable advice on how to create, win and dominate markets. In KOTLER ON MARKETING, he has combined the expertise of his bestselling textbooks and world renowned seminars into this practical all-in-one book, covering everything there is to know about marketing. In a clear, straightforward style, Kotler covers every area of marketing from assessing what customers want and need in order to build brand equity, to creating loyal long-term customers. For business executives everywhere, KOTLER ON MARKETING will become the outstanding work in the field. The secret of Kotler's success is in the readability, clarity, logic and precision of his prose, which derives from his vigorous scientific training in economics, mathematics and the behavioural sciences. Each point and chapter is plotted sequentially to build, block by block, on the strategic foundation and tactical superstructure of the book.
Composing for the Cinema
With nearly 400 scores to his credit, Ennio Morricone is one of the most prolific and influential film composers working today. He has collaborated with many significant directors, and his scores for such films as The Good, the Bad, and the Ugly; Once Upon a Time in America; Days of Heaven; The Mission; The Untouchables; Malèna; and Cinema Paradiso leave moviegoers with the conviction that something special was achieved—a conviction shared by composers, scholars, and fans alike. In Composing for the Cinema: The Theory and Praxis of Music in Film, Morricone and musicologist Sergio Miceli present a series of lectures on the composition and analysis of film music. Adapted from several lectur...
Michel Foucault
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And The Band Played on
An investigative account of the medical, sexual, and scientific questions surrounding the spread of AIDS across the country.
Watercolours
A many-layered work of historical reportage, Watercolours draws on the real life story of Dina Gottliebova-Babbitt (1923-2009), a Czech-American artist of Jewish ancestry, who was a prisoner at Auschwitz, and whose story came to light in the late 1990s. It was at this time that Gottliebova attempted once more to recover the art she had created in the concentration camp, and which had become the property of the Auschwitz-Birkenau State Museum. The dispute escalated into an international scandal, with the American Department of State and the Polish government becoming involved. Here, journalist Lidia Ostalowska reconstructs Gottliebova's time in the camp, while looking also at broader issues o...
Boundary Layer Climates
Offers a concise description of atmospheric layers sensitively pitched for the non-meteorological specialist in a variety of disciplines: in geography, agriculture, forestry, ecology, engineering, environment and planning.
The Thrill of the Chase
This book is the remarkable true story of Forrest Fenn's life and of a hidden treasure, secreted somewhere in the mountains north of Santa Fe. The book contains clues to the treasure's location as Forrest Fenn invites readers to join in The Thrill of the Chase.
