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Strategic Social Media
Learn to utilize social media strategies that inspire behavior change in any landscape Strategic Social Media: From Marketing to Social Change, Second Edition combines best social media marketing practices with the application of traditional communication, behavior change, and marketing theories. More than a basic "how-to" guide, this innovative resource balances social media theory and real-world practice in a variety of areas, including advocacy, public health, entertainment, and education. With a clear and readable style, the authors explain the power and possibilities of social media to influence personal relationships and social change. The media environment of today is more mobile, vis...
Strategic Social Media
Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals. Explores the best marketing practices for reaching business goals, while also providing strategies that students/readers can apply to any past, present or future social media platform Provides comprehensive treatment of social media in five distinct sections: landscape, messages, marketing and business models, social change, and the future Emphasizes social responsibility and ethics, and how this relates to capitalizing on market share Highlights marketing strategies grounded in research that explains how practitioners can influence audience behaviour Each chapter introduces theory, practice, action plans, and case studies to teach students the power and positive possibilities that social media hold
Strategic Social Media
Learn to utilize social media strategies that inspire behavior change in any landscape Strategic Social Media: From Marketing to Social Change, Second Edition combines best social media marketing practices with the application of traditional communication, behavior change, and marketing theories. More than a basic "how-to" guide, this innovative resource balances social media theory and real-world practice in a variety of areas, including advocacy, public health, entertainment, and education. With a clear and readable style, the authors explain the power and possibilities of social media to influence personal relationships and social change. The media environment of today is more mobile, vis...
The Rowman & Littlefield Handbook of Media Management and Business
The Rowman & Littlefield Handbook of Media Management and Business connects research and industry practice to offer a strategic guide for aspiring and current media professionals in convergent environments. As a comprehensive one-stop reference for understanding business issues that drive the production and distribution of content that informs, entertains, and persuades audiences, aims to inspire and inform forward-thinking media management leaders. The handbook examines media management and business through a convergent media approach, rather than focusing on medium-specific strategies. By reflecting media management issues in the information, entertainment, sports, gaming industries, contr...
Human Model
In Human Model, Dr. Issam Wadi summarises and explains more than 40 years of professional and academic research into human and social behaviour. He examines important aspects in our lives by showing how human and social systems are deeply influenced by universal, natural processes. He shows how research in the natural and social sciences can help to illuminate complex human processes, using friction theory to explain how human beings relate to one another, how resonance theory provides us with a better understanding of mass behaviour, advertising, and marketing, and how feedback theory explains human behaviour from a management perspective. Drawing these parallels between natural and human s...
The Rowman & Littlefield Handbook of Women’s Studies in Religion
The handbook offers interreligious and multicultural perspectives on women’s studies in religion in conversation with specific contextualized gender-biased justice challenges. Contributing authors address 25 current and trending themes from their diverse socio-cultural-religious backgrounds. Themes move across the spectrum of women’s studies in religion, blurring the boundaries beyond “religious studies” to include perspectives from ethics, philosophy, sociology, economics, and law as. Religious diversity addresses challenges for women’s studies through the lens of Wicca, Buddhist, Asian Trans Pacific, Hinduism, Judaism, Muslima, and Christian. The handbook is practical, contempora...
The Rowman & Littlefield Handbook on Aging and Work
The Rowman & Littlefield Handbook on Aging and Work is a comprehensive resource for students, scholars, and practitioners seeking a broad overview of interrelated topics concerning the aging workforce or insightful discussions of specific issues and challenges facing people in the demographic. Notably, its chapters address the impact of current conditions and developments on the individual worker, organizations and employers, and society as a whole.
Communication Research Measures III
Building on the measures included in the original 1994 volume and subsequent 2009 volume, Communication Research Measures III: A Sourcebook extends its coverage of measurement issues and trends across the entire communication discipline. Volume III features entirely new content and offers an assessment of new measures in mass, interpersonal, instructional, group, organizational, family, health, and intercultural communication and highlights work in emergent subdisciplines in communication, including social media and new communication technologies, sports communication, and public relations. The "best of the best" from 2009 through today, the profiled research measures in Volume III serve as models for future scale development and constitute the main tools that researchers can use for self-administered measurement of people's attitudes, conceptions of themselves, and perceptions of others. This book is ideal for undergraduate and graduate courses that emphasize quantitative research methods, measurement, and/or survey design across communication studies disciplines.
The Rowman & Littlefield Handbook on Workplace Diversity and Stratification
Organizations and institutions use diversity and inclusion mantras to signal opportunity and access for all. However, the real-world results are often underwhelming, and people are demanding that organizations recognize the value that diversity brings to a workplace and be held accountable to the diversity and inclusion mission statements on their websites. The Rowman & Littlefield Handbook on Workplace Diversity and Stratification provides a comprehensive yet concise overview of important issues, themes, and research regarding workplace diversity and stratification. The book analyzes present day and future implications of diversity in the workplace and offers concrete ways of developing pol...
The Rowman & Littlefield Handbook of Philosophy and Religion
The Handbook of Philosophy and Religion is a one-volume examination of the most salient concepts that sit at the intersection of religion and philosophy. This book grounds readers in the mysteries that have evoked wonder and consternation for millennia, such as the nature of divinity in relation to humanity, the legitimacy of religious experience and how we frame language to speak about it, the possibility of miraculous occurrences, and theories regarding life after death.
