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Kajian Pengelolaan Sistem Pendidikan
Buku yang berjudul Kajian Pengelolaan Sistem Pendidikan ini menyajikan kajian komprehensif mengenai pengelolaan sistem pendidikan di Indonesia, mulai dari pendidikan anak usia dini (PAUD) hingga perguruan tinggi, dengan fokus pada manajemen yang efektif di setiap jenjang pendidikan. Buku ini menggabungkan teori-teori manajemen dengan praktik-praktik terbaik dalam pengelolaan pendidikan, memberikan wawasan yang mendalam tentang berbagai aspek penting dalam manajemen pendidikan, seperti pengelolaan pembelajaran, sumber daya manusia, pembiayaan, sarana dan prasarana, serta hubungan dengan masyarakat. Setiap bab dalam buku ini membahas tema yang spesifik dan relevan dengan konteks pendidikan Ind...
TETAP KREATIF DAN INOVATIF DI TENGAH PANDEMI COVID-19
Pandemi Covid-19 telah memukul seluruh aspek kehidupan masyarakat dunia, termasuk Indonesia. Pemerintah Indonesia melalui Keppres No. 12 tahun 2020 menetapkan Bencana Nonalam Penyebaran Corona Virus Disease 2019 (Covid-19) sebagai Bencana Nasional. Yang mana untuk mencegah penularan semakin meluas, kegiatan yang berpotensi mempertemukan banyak orang saat ini dibatasi. Adanya pembatasan aktivitas ini, tentu berpengaruh pada perubahan perilaku dan aktivitas masyarakat sehingga menuntut masyarakat untuk tetap kreatif dan inovatif untuk dapat bertahan hidup. Lahirnya buku Tetap Kreatif dan Inovatif di Tengah Pandemi Covid-19 (Jilid 4) ini merupakan salah satu wujud kreatifitas dan inovasi yang telah dilakukan oleh masyarakat selama menghadapi masa-masa berat sejak awal Pandemi Covid-19 sampai saat ini. Keseluruhan ide dan gagasan yang ada dalam buku ini adalah karya yang ditulis oleh berbagai kalangan masyarakat yang diharapkan dapat memberikan inspirasi bagi pembaca untuk tetap kreatif dan inovatif di tengah pandemi Covid-19. Selamat membaca!
Pendidikan Multilingual
Multilingualisme adalah kemampuan individu atau kelompok untuk menggunakan lebih dari satu bahasa dalam kehidupan sehari-hari. Fenomena ini mencakup kemampuan berbicara, menulis, membaca, dan memahami beberapa bahasa dengan tingkat kemahiran yang bervariasi. Multilingualisme memiliki dimensi kognitif dan psikologis yang menarik. Penelitian telah menunjukkan bahwa individu yang mampu berbicara lebih dari satu bahasa sering kali memiliki fleksibilitas kognitif yang lebih tinggi, kemampuan berpikir kritis yang lebih baik, dan daya ingat yang lebih kuat. Multilingualisme sering kali menjadi bagian dari identitas kolektif suatu kelompok atau negara. Multilingualisme dapat membawa tantangan, baik ...
Fruit Oils: Chemistry and Functionality
Fruit Oils: Chemistry and Functionality presents a comprehensive overview of recent advances in the chemistry and functionality of lipid bioactive phytochemicals found in fruit oils. The chapters in this text examine the composition, physicochemical characteristics and organoleptic attributes of each of the major fruit oils. The nutritional quality, oxidative stability, and potential food and non-foodapplications of these oils are also extensively covered. The potential health benefits of the bioactive lipids found in these fruit oils are also a focus of this text. For each oil presented, the levels of omega-9, omega-6 and omega-3 fatty acids are specified, indicating the level of health-pro...
Entrepreneurial Marketing
An eye-opening discussion of the future of marketing, from four of the leading minds in the field In Entrepreneurial Marketing: Beyond Professional Marketing, a renowned team of marketing leaders, including the “Father of Modern Marketing,” Professor Philip Kotler, delivers a groundbreaking and incisive redefinition of entrepreneurial marketing. In the book, some of the marketing sector’s brightest minds explore the increasingly essential initiative to build new capabilities beyond the mainstream marketing approach that also consider the effect of digital connectivity on consumers and companies everywhere. This book also discusses what marketers need to do to break the stagnation of no...
Aggregate Advertising Expenditure in the U.S. Economy
The two components of the advertising industry - the creative sector that develops and produces messages, and the communications sector that transmits messages via various media - have each been greatly affected by advances in creative design and communications technologies. As the media composition of advertising has changed in the last century for both local and national advertising - from newspapers, outdoor and radio advertising to network and cable television, and most recently to internet and digital media - so too has been transformed the very concept of advertising, its functionality and its measurement.We compare four sources of annual nominal U.S. aggregate advertising expenditure ...
If You Believe in Mermaids... Don't Tell
Some things you just can't say, even to your parents. "Dad, did you ever want to be a mermaid?" Nope. Don't say it. Not if you're a boy. You gotta keep it inside. Maybe thirteen-year-old Todd Winslow is the best diver at summer camp. If only diving could save him. Underwater is a much kinder world, a secret mermaid world that no one else can know about - not Dad, and definitely not Brad, the camp's numero uno bad boy. Todd tries to fit in, playing nice with flirty model-wannabe Sylvie and shunning nature-nerd Olivia - but you can only fool people for so long. Brad is watching every move, ready to expose all that's different about Todd. Then there's the doll thing. And Dad finds out. How will...
Emotional Intelligence And Marketing
This book discusses how businesses and marketers can deploy emotional intelligence as a marketing tool to co-produce service for enhancing customer experience and to co-create value for key stakeholders in the digitalised and service-dominant logic era. Whilst many competing emotional intelligence models are discussed in the literature, the current book will focus on the ability model. This model comprises 2 areas (experiential and strategic emotional intelligence) and four ability scopes (perceive emotions, use emotions, understand emotions and manage emotions). The marketing domains that are deemed relevant and included in this book are services marketing, relationship marketing and digital marketing. The relevant marketing models from these domains will be identified to be integrated with emotional intelligent strategies. Emotional Intelligence makes both employees and customers happy, committed and loyal. Emotional Intelligence makes businesses competitive and sustainable.
Services Marketing: People, Technology, Strategy (Eighth Edition)
Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.
