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Launch (Updated & Expanded Edition)
From the creator of Product Launch Formula: A new edition of the #1 New York Times best-selling guide that's redefined online marketing and helped countless entrepreneurs make millions. "What Jeff Walker teaches in LAUNCH is vital for modern marketing success. You don't need more tactics or tools; you need smart strategy, and that's exactly what this book delivers." — Marie Forleo, #1 New York Times best-selling author of Everything Is Figureoutable The revised and updated edition of the #1 New York Times bestseller Launch will build your business—fast. Whether you've already got an online business or you're itching to start one, this is a recipe for getting more traction and a fast star...
Launch (Updated & Expanded Edition)
"The revised and updated edition of the #1 New York Times bestseller Launch will build your business--fast. Whether you've already got an online business or you're itching to start one, this is a recipe for getting more traction and a fast start."--
Media Convergence
Media studies scholars and commentators have categorised the media in distinct periods: 'old media' such as television, radio and print; 'new media' which include online media, computers, and PDAs. Now we are in a period of 'media convergence' - print newspapers sent as MP3 - but also the increasing convergence of media policy, media ownership and media practices. This book looks at how 'traditional' media companies are moving in to converged media, questions of ownership, questions of working practices and questions of the audience.
