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The Power of Information Networks
The news media have significant influence on the formation of public opinion. Called the agenda-setting role of the media, this influence occurs at three levels. Focusing public attention on a select few issues or other topics at any moment is level one. Emphasizing specific attributes of those issues or topics is level two. The Power of Information Networks: The Third Level of Agenda Setting introduces the newest perspective on this influence. While levels one and two are concerned with the salience of discrete individual elements, the third level offers a more comprehensive and nuanced perspective to explain media effects in this evolving media landscape: the ability of the news media to d...
Branding Masculinity
Branding Masculinity examines two ideologies of masculinity – one typifying rural agricultural areas and the other found in urban, business settings. Comparisons are made between these two current forms of masculinity and both similarities and differences are identified. Six product categories compose the Constellation of Masculinity for both groups. Hirschman selects a masculine prototype brand from each category and presents a detailed analysis of the images, language and marketing actions used to create the brand's masculinity over time. Using her method, marketers for other brands will be equipped to enhance the masculine status of their brands, as well. Branding Masculinity proposes that masculine brands are made, not born. Masculinity is an enduring cultural ideal which can be attached to a variety of products and brands by the appropriate use of symbols, icons and images. Scholars from various disciplines within the fields of branding, marketing, public relations and corporate identity will see this book as vital in continuing the academic discourse in the field. It will serve as a respected reference resource for researchers, academics, students and policy makers, alike.
Analyzing Music in Advertising
The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions: What characterizes music in commercials compared to other commercial music and other music on TV? How does music in commercials relate to music ‘outside’ the universe of commercials? How and what can music in commercials signify? Author Nicolai Graakjær sets a new benchmark for the international scholarly study of music on television and its pervading influence on consumer choice.
Online Trolling and Its Perpetrators
Online trolling and other deviant behaviors have always affected online communities. As online trolling becomes widely spread, myriad questions are raised, including: Who is a troll and why do trolls troll? What are the enabling factors of online trolling? How do members and administrators of online communities detect, interpret, and react to trolling? How can online trolling be handled effectively? What is the impact of the socio-cultural and technological environments on online trolling? What motivates trolling? The book answers these questions and includes the following focuses: Hard-core trolls and light trolls Gender, trolling, and anti-social behavior online Perception of trolling Collaborative trolling Ideological trolls Trolling around the globe
Death in a Consumer Culture
Death has never been more visible to consumers. From life insurance to burial plots to estate planning, we are constantly reminded of consumer choices to be made with our mortality in mind. Religious beliefs in the afterlife (or their absence) impact everyday consumption activities. Death in a Consumer Culture presents the broadest array of research on the topic of death and consumer behaviour across disciplinary boundaries. Organised into five sections covering: The Death Industry; Death Rituals; Death and Consumption; Death and the Body; and Alternate Endings, the book explores topics from celebrity death tourism, pet and online memorialization; family history research, to alternatives to ...
Sensory Marketing
Sensory Marketing offers a global view of the use of senses in marketing strategy based on consumers' perception and behaviour. Integrating the company constraints and classical approaches of branding and communication, the author presents sensory marketing as an emergent marketing paradigm in theory and practice. This book will be an important contribution that will provide useful reading for marketing scholars and consumer psychologists across the world.
Social Innovation and Sustainable Entrepreneurship
The rapid and formative rise in research on social innovation and entrepreneurship means that theoretical frameworks are still being created, while traditional notions of economic efficiency and social welfare are tested. The field is progressing fastest in the measurement and measuring of social entrepreneurial effectiveness. Social innovators, who draw from philanthropy, as well as capital markets, for financial resources, have adopted the lean start up as a paradigm for their organization logics.
Digital Transformation and Institutional Theory
This volume contains two Open Access chapters. Digital Transformation and Institutional Theory explores how manifestations of digital transformation requires rethinking of our understanding and theorization of institutional processes.
Contained Empowerment and the Liminal Nature of Feminisms and Activisms
Contained Empowerment and the Liminal Nature of Feminisms and Activisms examines the processes by which activist successes are limited and outlines a theoretical framing of the liminal and temporal limits to social justice efforts as “contained empowerment.” With a focused lens on the third wave and contemporary forms of feminism, the author investigates feminist activity from the early 1990s through responses and reactions to the overturning of Roe v. Wade in 2022 and contrasts these efforts with anti-feminist, white supremacist, and other structural normalizing efforts designed to limit and repress women's, gendered, and reproductive rights. This book includes analyses of celebrity activism, girl power, transnational feminist NGOs, digital feminisms, and the feminist mimicry applied by practitioners of neo-liberal and anti-feminism. Victoria A. Newsom concludes that the contained nature of feminist empowerment illustrates how activists must engage directly with intersectional challenges and address the multiplicities of structural oppressions in order to breach containment.
Contemplating Corporate Marketing, Identity and Communication
Since the first International Corporate Identity Group’s symposium in 1994, the fields of corporate identity, corporate communications and corporate branding have become a focal point for scholars and managers alike. Recently, the term corporate marketing has incorporated a host of key corporate-level concepts, representing a new paradigm of thought. Contemplating Corporate Marketing, Identity and Communication is a collection of papers and extended abstracts from the 12th ICIG symposium, presenting a variety of perspectives with a view towards stimulating debate about the advances in corporate marketing, identity and communication. The contributions in this volume examine critically the development of the field and focus for future research in order to encourage cutting-edge scholarship along with practitioner insights. In a field characterized by paradoxes – unity and variety; integration and specialization – the aim is to integrate diverse practices to inspire a more sophisticated approach or theoretical framework. The papers in this volume are both challenging and distinctive.
