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Applied Mass Communication Theory
Now in its third edition, this dynamic textbook blends coverage of the major theories and research methods in mass communication to enable students to apply their knowledge in today’s media and communication careers. Maintaining a focus on modern professional application throughout, this text provides chronological coverage of the development and use of major theories, an overview of both quantitative and qualitative research methods, and a step-by-step guide to conducting a research project informed by this knowledge. It helps students bridge their academic coursework with professional contexts including public relations, advertising, and digital media contexts. It provides breakout boxes...
Making Team Projects Work
This user-friendly manual walks instructors step by step through the process of creating, assigning, and executing successful group projects at the college level. Informed by a simple input-process-output model of group behavior, this guide provides structured advice, examples, and worksheets to design and facilitate effective team projects. Topics include assigning teams, developing meaningful tasks, fostering leadership, managing conflict, communicating effectively, and supporting teams in an online environment. Each chapter features sections and readymade handouts that speak directly to students, making it easy for educators to share content with their student teams and spend valuable classroom time teaching course material rather than team skills. Whether in person or online, Making Team Projects Work will be a valuable companion for any college educator interested in incorporating group projects into their curricula.
Seeking Equity for Women in Journalism and Mass Communication Education
This volume concentrates on the study and efforts of women and minority men to gain respect and parity in journalism and mass communication, and focuses on trends over the past three decades. Contributions to the volume provide a history of the equity efforts and offer updates on equity in the academy and in the professions. Theoretical and international perspectives on equity are also included, as are the concerns about equity from the new generations now coming into the profession. This anthology serves as a benchmark of women's current status in journalism and mass communication and provides a call to action for the future. As such, it is required reading for all concerned with establishing equity throughout the discipline.
Changing Global Media Landscapes: Convergence, Fragmentation, and Polarization
With the advancement of technology and the increasing use of digital and social media platforms, we are experiencing an unprecedented era of global connectivity and information sharing. However, alongside these advancements comes a pressing challenge: the rampant spread of misinformation and disinformation, fueling fragmentation and polarization within communities worldwide. As regulations struggle to keep pace with technological innovation, media scholars, experts, and practitioners face a critical need for comprehensive strategies to navigate this complex terrain. Changing Global Media Landscapes: Convergence, Fragmentation, and Polarization offers a solution to the multifaceted challenges of modern media and communication. This book provides a vital platform for scholars and professionals to explore the intricacies of global media technologies and devise actionable strategies to combat misinformation. With a keen focus on media ethics, law, and organizational management, it equips readers with the tools needed to confront the evolving landscape of digital media responsibly and effectively.
Do Babies Matter?
The new generation of scholars differs in many ways from its predecessor of just a few decades ago. Academia once consisted largely of men in traditional single-earner families. Today, men and women fill the doctoral student ranks in nearly equal numbers and most will experience both the benefits and challenges of living in dual-income households. This generation also has new expectations and values, notably the desire for flexibility and balance between careers and other life goals. However, changes to the structure and culture of academia have not kept pace with young scholars’ desires for work-family balance. Do Babies Matter? is the first comprehensive examination of the relationship b...
The Fast Forward MBA in Finance
The author is well-renowned and highly successful. * Figures and examples are revised and spreadsheet readytemplates are provided. * Offers quick tips and cutting-edge ideas. * Totally revised new edition of a highly successful book.
العنف الإعلامي
يهدف هذا الكتاب إلى تفسير ظاهرة العنف بحسب تخصصات الباحثين في المجالات المختلفة كالاجتماع والنفس والإعلام، ويتحدث الكتاب أيضًا عن تأثير العنف وعمَّا إذا كان هذا السلوك فطريًّا بالغريزة يرثه الإنسان منذ ولادته أم أنه سلوك مكتسب من البيئة المحيطة وما بها من وسائل عديدة وفي مقدمتها وسائل الإعلام، فظهر في ذلك اتجاهين: الاتجاه الأول يرى أن العنف ناتج عن أسباب بيولوجية لا دخل للإنسان في...
Medientheorien: Grundwissen und Geschichte
Andreas Ströhl stellt in seinem Buch die wichtigsten Medientheorien verständlich vor. Ausgehend von Platon gelangt er über Kant und Hegel zu den Denker:innen des 20. Jahrhunderts, darunter Brecht, Benjamin, Bühler, Shannon und Weaver, McLuhan, Adorno, Horkheimer, Habermas, Barthes, Sontag, Luhmann, Postman, Flusser. Auch auf Theoretiker der Postmoderne und Gegenwart, wie Virilio und Kittler, geht er ein.
