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Influencer Marketing
Influencer marketing often gets touted as more authentic, democratised, credible, and relatable than traditional marketing tactics. But such hype glosses over its messy sociocultural dynamics and underlying disparities. This book discusses and debates the complexities of influencer marketing, casting a critical and interdisciplinary lens on its practices, consumption, and far-reaching societal impact. Beneath the surface of likes, shares, and selfies lies critical questions around power imbalances, tensions, and transformations in a content-driven marketplace. How have historical, economic, and technological changes shaped the development and maturation of influencer marketing as a scholarly...
Redeeming Leadership
This timely and thought-provoking new study by Helena Liu shows how anti-racist feminism can reinvigorate leadership theory and practice, which have long been dominated by imperialist, masculinist and white supremacist agendas.
Rituals and Routines
This contemporary book offers current perspectives on routines and rituals to extend an understanding of the scope of these concepts, with a view to challenging conventional wisdom and to offer insight for practitioners. Routines and rituals are part of everyday being. Routines can be useful for individuals in structuring ‘messiness’ in their lives, while rituals are often more spectacular in nature and typically involve a collective event. Routines and rituals can be traditional, established, new or reinvented, as well as personal, social, and/or emotional. Traditionally, rituals have been characterised by formality, customs, regularity and procedure; conversely, routines (public or pri...
Consumer Behaviour
Consumer behaviour is more than buying things; it also embraces the study of how having (or not having) things affects our lives and how possessions influence the way we feel about ourselves and each other - our state of being. The 3rd edition of Consumer Behaviour is presented in a contemporary framework based around the buying, having and being model and in an Australasian context. Students will be engaged and excited by the most current research, real-world examples, global coverage, managerial applications and ethical examples to cover all facets of consumer behaviour. With new coverage of Personality and incorporating real consumer data, Consumer Behaviour is fresh, relevant and up-to-date. It provides students with the best possible introduction to this fascinating discipline.
Handbook of Qualitative Research Methods in Marketing
This fully revised second edition of a best-selling Handbook is an essential resource for qualitative researchers and practitioners in marketing. Developments in artificial intelligence and software have contributed to huge changes in qualitative methodologies since the first edition was published in 2006, and this updated Handbook acknowledges and critiques these fascinating scholarly advancements. This title contains one or more Open Access chapters.
Painting, Photography, and the Digital
This anthology investigates the interconnections between painting, photography, and the digital in contemporary art practices. It brings together 15 contributors, including internationally acclaimed artists Matt Saunders, Clare Strand, Elias Wessel, and Dan Hays, to write about a diverse range of art-making involving medium cross-over. Topics discussed here include reflections on the painted-on-photograph, reordering photographs into paintings, digital collage, printing digital landscapes onto recycled electronic media, viewer immersion in painted virtual reality (VR) worlds, photography created from paint, and the “truth” of the mediums. Underpinned by significant theoretical concepts, the volume provides unique insights into explorations of the mediums’ interconnectivity, which questions the position of the traditional genres. As such, this book is essential reading for practitioners, theorists, and students researching the nature of painting, photography, and digital art practices today.
Sexuality in Marketing and Consumption
This volume provides an in-depth examination of the role of sexuality in consumers’ life course and in the marketing of products and services. Leading scholars in the field define the most up-to-date picture of theories of sexuality in marketing and consumer research, mapping the topic through diverse theoretical lenses, addressing queer and feminist research, and putting sexuality and consumption in context. The book brings together leading international marketing scholars to build on the growing interest in theories of sexuality, queer theory, and intersectionality, which are gaining more interest among institutions and researchers interested in equality and diversity. While this book bu...
Strategic Social Marketing
Chapter 1: The Role and Contribution of Social Marketing Chapter 2: Social Marketing Principles Chapter 3: Strategic Social Marketing Chapter 4: Systems Social Marketing Chapter 5: Critical Social Marketing Chapter 6: Planning and Designing Social Marketing Intervention Chapter 7: Creating Value in Social Marketing Chapter 8: The Social Marketing Contribution to Social Programme Design Chapter 9: Embedding Social Marketing Within Social Programmes Chapter 10: Applying Behavioural Theory and Science in Social Marketing Chapter 11: Research Perspectives and Social Marketing Chapter 12: Qualitative Research and Social Marketing Chapter 13: Quantitative Research and Social Marketing Chapter 14: Social Marketing's contribution to the big behavioural influence tool box Chapter 15: The Social Marketing Mix.
She City
Combining practical design strategies with urban theory, She City explores how gender inequity is materialized in cities worldwide, providing an activist toolkit for architects and urban designers to challenge gender bias, sexual harassment, and violence against women through their designs. Part I provides a contemporary survey of the current state of gender inequity in cities, revealing how one's gender impacts mobility, safety, and the ability to occupy public space. Focussing on the intersectional experiences of women and girls in the urban domain, this eye-opening theoretical groundwork exposes the impact of gender stereotypes and systemic power dynamics as they intersect with the archit...
Cosmetic, Aesthetic, Prophetic: Beyond the Boundaries of Beauty
This volume was first published by Inter-Disciplinary Press in 2016. The ever-elusive field of Beauty Studies is one that often underappreciated, yet it is a key concept across all spheres of knowledge, transcending traditional and innovative epistemologies, and providing provocative insights into fundamental aspects of human existence. Here, researchers from around the globe contribute rich and diverse ideas and perspectives from a multitude of disciplines to highlight, explore, and re-evaluate the significance and infinite implications of this pervading topic, within history, science, society, culture, new media, mathematics, art, and literature.
