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Strategic Communications Planning
The basic principles of researched-based strategic planning remain unchanged
Railroading in Ellis County
The Houston and Texas Central Railroad made its way through eastern Ellis County in 1871 and played an integral role in the founding of Ennis, Texas. Eventually, that community would be designated as a division point along the line. The H&TC's arrival also brought growth and prosperity to other communities on the line, including Alma, Garrett, Palmer, and Ferris. It made its mark on the area. The Waxahachie Tap was the vision of many of that city's earliest settlers. Within a decade of its completion in September 1879, Waxahachie's cotton production multiplied and the town would soon earn the moniker "Where Cotton Is King." Midlothian and its surrounding communities would never be the same once connected by the Chicago, Texas, and Mexican Central Railroad in 1881. The rail had arrived and Ellis County was transformed.
Strategic Communications
The basic principles of researched-based strategic planning remain unchanged
Handbook of Public Relations
This is a comprehensive and detailed examination of the field, which reviews current scholarly literature. This contributed volume stresses the role PR plays in building relationships between organizations, markets, audiences and the public.
The Passing of Modernity
An examination of contemporary communication theory and social transformation. This text includes the main perspectives in development theories as well as many of the themes of modernization and social change that have preoccupied major writers since the end of World War I.
The Gale Encyclopedia of Mental Health
This update to the critically-acclaimed first edition provides in 2 volumes understandable yet detailed information on mental disorders and conditions. Featuring an easy-to-use format and written in non-technical language, the Encyclopedia includes entries for all 150 disorders classified in the Diagnostic and Statistical Manual of Mental Disorders, text revision (DSM-IV-TR). It also features entries for prescription, alternative and over-the-counter drugs, as well as the various therapies used to treat mental disorders.
We're Sailing Down the Nile
Set sail along the mighty Nile River to experience the wonders of Egypt. The lilting, rhyming story text is followed by eleven pages full of educational information about ancient Egypt, gods and goddesses, a helpful map, and much more.
Treating Psychological Trauma and PTSD
This volume presents an innovative psychobiological framework for understanding and treating PTSD. A major emphasis is the need to reformulate diagnostic criteria and treatment goals to reflect emerging knowledge about the complex pathways by which trauma disrupts people's lives. Within a holistic, organismic framework, the editors identify 65 PTSD symptoms contained within five (rather than the traditional three) symptom clusters, and spell out 80 target objectives for treatment. Expert contributors then provide detailed presentations of core therapeutic approaches, including acute posttraumatic interventions, cognitive-behavioral approaches, pharmacotherapy, group psychotherapy, and psycho...
Making Software
Many claims are made about how certain tools, technologies, and practices improve software development. But which claims are verifiable, and which are merely wishful thinking? In this book, leading thinkers such as Steve McConnell, Barry Boehm, and Barbara Kitchenham offer essays that uncover the truth and unmask myths commonly held among the software development community. Their insights may surprise you. Are some programmers really ten times more productive than others? Does writing tests first help you develop better code faster? Can code metrics predict the number of bugs in a piece of software? Do design patterns actually make better software? What effect does personality have on pair p...
