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Handbook of Public Relations
The Handbook of Public Relations is another in the series of communication handbooks which has distinguished SAGE Publications. Like its companion handbooks, it offers a comprehensive and detailed examination of the topic. It gives students, scholars, and practitioners a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationships between organizations, markets, audiences, and the public. The Handbook is divided into five sections. Section one defines the field, seeking to explain the role public relations play in society. Section two examines the state of the practice by delving into the cutting edge issues of management...
Strategic Communications
The basic principles of researched-based strategic planning remain unchanged
Public Relations As Relationship Management
The emergence of relationship management as a paradigm for public relations scholarship and practice requires a close examination of just what is achieved by public relations--its definition, function and value, and the benefits it generates. Initiated by the editors' interest in cross-disciplinary exploration, this volume evolved to its current form as a result of the need for a framework for understanding public relations and the potential impact of organization-public relationships on the study, practice, and teaching of public relations. Ledingham and Bruning include contributions that present state-of-the-art research in relationship management, applications of the relational perspective to various components of public relations, and the implications of the approach to influence further research and practice. The discussion conducted here is certain to influence and promote future theory and practice on the concept of relationship management.
Railroading in Ellis County
The Houston and Texas Central Railroad made its way through eastern Ellis County in 1871 and played an integral role in the founding of Ennis, Texas. Eventually, that community would be designated as a division point along the line. The H&TC's arrival also brought growth and prosperity to other communities on the line, including Alma, Garrett, Palmer, and Ferris. It made its mark on the area. The Waxahachie Tap was the vision of many of that city's earliest settlers. Within a decade of its completion in September 1879, Waxahachie's cotton production multiplied and the town would soon earn the moniker "Where Cotton Is King." Midlothian and its surrounding communities would never be the same once connected by the Chicago, Texas, and Mexican Central Railroad in 1881. The rail had arrived and Ellis County was transformed.
Ennis
In 1871, the Houston and Texas Central Railroad reached what would soon become Ennis, Texas. A year later, the city was officially established and named for Cornelius Ennis, a Houston and Texas Central Railroad tycoon. It became home to many, including a number of Civil War veterans. Czech immigrants also made Ennis their home, adding their rich cultural heritage to this growing city. In its "Wild West" days, there were as many as 13 saloons in the city, and it became a popular train stop for as many as 10 passenger trains a day. A thriving cotton industry brought thousands to the downtown district on Trade Days. Family, tradition, and a strong sense of community have always been the foundation from which Ennis has prospered. This remains evident with yearly events such as the Bluebonnet Trails and Festival, the National Polka Festival, and the Christmas Parade of Lights.
The Passing of Modernity
An examination of contemporary communication theory and social transformation. This text includes the main perspectives in development theories as well as many of the themes of modernization and social change that have preoccupied major writers since the end of World War I.
Challenge for Change
An examination of the radical politics and cinema of the legendary documentary film program devoted to social change.
The Gale Encyclopedia of Mental Health
This update to the critically-acclaimed first edition provides in 2 volumes understandable yet detailed information on mental disorders and conditions. Featuring an easy-to-use format and written in non-technical language, the Encyclopedia includes entries for all 150 disorders classified in the Diagnostic and Statistical Manual of Mental Disorders, text revision (DSM-IV-TR). It also features entries for prescription, alternative and over-the-counter drugs, as well as the various therapies used to treat mental disorders.
