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Marketing the Professional Services Firm
Professional services are estimated to be worth up to $700 billion worldwide, but as the market matures there is an urgent need for new marketing thinking for global players or small businesses alike. This book applies the core principles of strategic marketing to professional services for the first time, in an approach that is at once accessible and compelling. With case studies from a range of companies including J. Walter Thompson, market research companies, the ?big four? accounting firms, Headhunters, Interbrand and large US legal firms, it is intended to become the definitive book for effective strategic marketing in professional services.
The Link
From the iconic author of I Am Legend: The fascinating, unfinished teleplay of a saga encompassing the Titanic, Jack the Ripper, and the paranormal. Richard Matheson, the celebrated Twilight Zone scripter, explored his interests in metaphysics, spiritualism, and parapsychology in such stories as Hell House, Somewhere in Time, and What Dreams May Come. In the early 1980s, he approached the ABC television network with a twenty-hour mini-series about such phenomena in contemporary times—and included two in-depth historical accounts of the psychic events related to the Jack the Ripper murders and in the Titanic disaster. Titled The Link, Matheson turned in a 557-page outline that ABC executive...
Sophy Laurie
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Living and Studying at Home
Living and Studying at Home: Degrees of Inequality explores the social characteristics, experiences, and outcomes of commuting students in an old Scottish university, highlighting the social class dimension of commuting.
The Marketer's Handbook
This book, written by a senior marketer with over thirty years experience of using marketing techniques and concepts, sets out to describe, contextualize and rate them. Its prime emphasis is on understanding their status so that they can be used to direct the use of shareholder funds effectively. Its conclusion is that seasoned professionals must use their judgement about when and how to use them, but they also need to understand them in depth if they are going to make well-rounded, effective investment decisions. Above all it asks: “how useful and relevant is this concept? Will it improve decision making? Does the damn thing have any credibility and does it work?” “This book combines ...
Welcome to Our Nightmares
George Clooney, Leonardo DiCaprio, Amy Adams, Tom Hanks--many of today's most celebrated actors began their careers on the sets of horror movies. However, the majority of performers in even the most popular horror films remain relatively unknown. This engaging collection of profiles introduces many of the actors behind the heroes, heroines, monsters and villains who have terrified and fascinated moviegoers around the world. From Michelle Argyris, who embodied a possessed college student in Devil Seed (2012), to Ian Whyte, the 7 foot tall former basketball player who portrayed one of cinema's most iconic monsters in Aliens vs. Predator (2004), the profiles offer insight into how the actors prepared for and performed their roles. Longer essays explore the casts of renowned horror series, including Saw, Halloween, Nightmare on Elm Street and Friday the 13th, providing a window into the world of horror filmmaking.
My Ransacked Attic
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Management Stripped Bare
Have you ever noticed how all the buzzwords, trends, and "latest thinking" on management have very little to do with how things work in the real world? Seemingly every year, the management gurus dress their wisdom in the latest jargon, but it's been awhile since somebody shouted, "The emperor has no clothes!" Today, that somebody is Jo Owen, who has seen it all in his more than twenty years working with organizations of all types and sizes, including some of the world's most respected corporations. Management Stripped Bare is Owen's A-to-Z recounting of what he has learned (and now teaches) about how businesses actually operate. With dry and occasionally piercing humor, Owen examines the goo...
