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Industry and Higher Education
This book is aimed at business schools around the globe. We offer rich case studies, teaching notes and assessment ideas to help business educators embed sustainability in curriculum. These international case studies are situated in Mauritius, Malaysia, Indonesia, Australia and India however they have global applicability. Each chapter is a joint creation with an industry or government partner and uses original research written in the form of a case study. Active learning through case studies opens opportunities to change attitudes and to find creative solutions. In this book, we present ten chapters written as case studies covering a diverse number of sustainability topics – from tourism, health care, human resource management, climate change and supply chain management. Each case study is accompanied by detailed teaching notes and assessment questions as well as marking guides. There are also two chapters discussing sustainability discourse and discipline in higher education. The detailed cases can be immediately applied in the classroom.
Formative Research in Social Marketing
This book brings together the state of the art and current debates in the field of formative research, and examines many of the innovative methods largely overlooked in the available literature. This book will help social marketing to move beyond surveys and focus groups. The book addresses the needs of social marketing academics and practitioners alike by providing a robust and critical academic discussion of cutting-edge research methods, while demonstrating at the same time how each respective method can help us arrive at a deeper understanding of the issues that social marketing interventions are seeking to remedy. Each chapter includes a scholarly discussion of key formative research methods, a list of relevant internet resources, and three key readings for those interested in extending their understanding of the method. Most chapters also feature a short case study demonstrating how the methods are used.
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Advances in National Brand and Private Label Marketing
This book presents the latest research and recent studies in the field of national brand and private label marketing. It covers a wide range of topics, including retailing, marketing, general business, psychology, economics and statistics. It addresses diverse areas of application, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer motivation, online communities, economic crisis, strategies in growth and mature private labels. The contributions are organized according to the following themes: consumer behaviour, strategic decisions, branding, market trends and theoretical research. The book presents a collection of original, rigorous and relevant contributions from the 2015 National Brands and Private Label Marketing conference in Barcelona.
The Routledge Handbook of Social Studies of Outer Space
The Routledge Handbook of Social Studies of Outer Space offers state-of-the-art overview of contemporary social and cultural research on outer space. International in scope, the thirty-eight contributions by over fifty leading researchers and artists across a variety of disciplines and fields of knowledge, present a range of debates and pose key questions about the crafting of futures in relation to outer space. The Handbook is a call to attend more carefully to engagements with outer space, empirically, affectively, and theoretically, while characterizing current research practices and outlining future research agendas. This recalibration opens profound questions of intersectional politics,...
AI-Based Data Analytics
This book covers various topics related to marketing and business analytics. It explores how organizations can increase their profits by making better decisions in a timely manner through the use of data analytics. This book is meant for students, practitioners, industry professionals, researchers, and academics working in the field of commerce and marketing, big data analytics, and organizational decision-making. Highlights of the book include: The role of Explainable AI in improving customer experiences in e-commerce Sentiment analysis of social media Data analytics in business intelligence Federated learning for business intelligence AI-based planning of business management An AI-based bu...
Artificial Intelligence & Blockchain in Cyber Physical Systems
This book explores the intersection of blockchain technology, artificial intelligence (AI) and cyber physical systems (CPS). It discusses how these technologies can be integrated to create secure and efficient CPS solutions. The book covers various topics, including the basics of blockchain and AI, their applications in CPS and the challenges of integrating these technologies. It also explores real-world examples of how blockchain and AI are used in CPS, such as smart cities, transportation systems and healthcare. The authors delve into the technical aspects of how blockchain and AI can be used together to enhance CPS security, data privacy and interoperability. They also discuss the potential benefits and limitations of these technologies and provide insights into the future of CPS. Overall, this book provides a comprehensive overview of the use of blockchain and AI in CPS, making it a valuable resource for researchers, professionals and students in the fields of computer science, engineering and cybersecurity.
In Sickness and In Health
Despite significant improvements in many health outcomes over the past 60 years, many chronic problems in Indonesia’s health system including financial sustainability, governance and inequities in accessing health care have long been apparent, even before the COVID-19 pandemic. The epidemiological transition associated with demographic and socioeconomic change in recent decades makes Indonesia one of many countries that still struggle to address the issues of communicable, maternal and nutritional diseases while facing an increasing burden of non-communicable diseases. The contributors to In Sickness and In Health: Diagnosing Indonesia investigate challenges and opportunities facing the In...
